Bicimapa: Crowdsourced Urban biking geo-web for making urban-cycling safer in LATAM.

Bogota, ColombiaColombia
Year Founded:
Organization type: 
Project Stage:
< $1,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences. holds a database of +6000 geo-tagged sites for urban cyclists around the world mainly in Latam and western Europe. 95% of them have been added by its +3000 users. From racks to segregated lanes.
Bicimapa is the tool for activists to share their knowledge with amateur city cyclists

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if bicimapa could grow around the globe and multiply it's impact of encouraging amateur cyclists to cycle for transportation?
About Project

Problem: What problem is this project trying to address?

Traffic queues, bad public transportation and long-commute times encourage latin american citizens to use the bicycle as their transportation vehicle. Nevertheless: insecurity, lack of information about infrastructure and facilities for bicycle users discourage them of riding. Bike activists make a huge effort for helping them, but they lack ways for sharing their knowledge of these "safe routes" and facilities.

Solution: What is the proposed solution? Please be specific!

Bicimapa supply a digital solution to link their knowledge with everyone. Counts with a webpage where everyone can add : segregated lanes, private and public racks, bike sharing stations, repair workshops, stores, and reports of threats such as potholes, broken bollards or thieves. The information supplied is moderated by a local activist in the same webpage. Users can: - preset what sort of information they want to consult once they have an account. - Rate and comment sites - Acquire information of cycling events published by activists. Most of our users thank the existence of the webpage and mobile application for helping them out to find where they can ride safely, leave or repair their bike quickly.


World Urban Forum 7 speech, IDRD funding, AppCircus finalist
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

1. An amateur user wants to use her bike for commuting to her job whilst her car is at maintenance. She wants to use only the segregated lanes due to the lack of experience on the road. Asks a friend who is a urban cycler and he suggests her to consult to plan the ride previously and knowing in advance where she can leave the bike safely, where to tight the brakes and alternate ways where more commuters transit. Once she witness the benefits of using her bike for commuting, decides to use it more frequently and cease to user her car daily.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

About 2.000 monthly visits to our website and 30% of active mobile app users (30.000 downloads) use Bicimapa to help them out every time they cycle to their jobs or want to meet someone. Bicimapa has: - 6044 crowdsourced sites - 2964 Km of segregated lanes registered - 80 reports - a baseline of 4250 followers on social networks Webpage traffic increases about 300% everytime a "no-car" day is hosted in the Colombian capital cities, making the webpage the main information source for bike-users. 2'000.000 trips were recorded by bicycle on the last "no-car" day @ Bogota, on September 2015. The local government published the enabled ways on bicimapa and used it as the main information channel with citizens who were willing to use their bikes during the day. We strongly believe citizens felt safer on their bikes once they knew what way they could take after consulting Bicimapa

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

In 3 years of leisure , nights and week-ends. bicimapa team has conquered the trust of local government to be it's main channel of communicating with bike-users in a double way: - Urban cyclists report their worries such as: lanes that require attention, the weighting reported to official institutions is given by an algorithm that calculates an index of public concern. - The local government saves about 90% of their budget for maintenance in diagnosis and assure to empower citizens giving them IT solutions for the better.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Budget can secure commitment of moderators by investing their time in building up the inicial information the platform needs to be useful for locals. Developing businesses on each government that is willing to increase bike use, requires quality of product development and and standards compliance. Bicimapa business model was inspired by "see-click-fix" platform that already works in the US.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Local clones of bicimapa summoned on satellite cities such as Ecolo Bike. "Biko app" has developed as well a reward-based tool for encourage bicycle riding in Bogota. Bicimapa has a strong user-centered-design and engineering process where the main profiles taken in account to build the tool are activists. They add most of the sites registered and we have created an interface that supply their and amateurs needs. Recognition (through gamification), and authoring tools are our value proposition for our main content-feeders.

Founding Story

Juan David Reyes began a google-maps blog placing pins of places he was finding on the city. Came to the idea once had a tire puncture on his bicycle and couldn't find a repair workshop. One day, due to the "open-data" no-restriction... someone changed the place of all the pins Juan David added to the blog. Met Yoann Lecuyer in a bicycle event and agreed to find a team to evolute the blog into a real digital product. Alberto came a couple of months later as a visual designer, but became a business-model role and user experience regarding to all user needs identified. Roland is part of the team since he won an award of "trouble mapping" and found Bicimapa to be the exact tool.


Bicimapa has four members: Economist - Juan David Reyes BSc Universidad de los Andes. Colombian Urbanist - Roland Harper BA Sciences PO / Universidad del Rosario. French IT Developer - Yoann Lecuyer BSc Mines Saint Etienne / Universidad de los Andes. French UX Designer - Alberto Alonso. BA Universidad de los Andes. Colombian
Please confirm how you heard about the Unilever Awards:


Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:


Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

Affordable and Clean Energy, Climate Action.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

I'm part of which is an start-up that already hires 100 people for cleaning services on a latin-american context. My role is to increase the use of digital channels for recruitment and purchasing. Standardize the service of cleaning on three capital cities and guarantee a good communication between the managing department, cleaners and clients.

@ University of the Andes I was vicepresident of the LGBT society (2010-2011), received a "bankrupted" organization and raised its budget from 150.000 COP to 12.000.000 COP in one year of hard work. Created digital channels for it, supported to strengthen the activism, welfare and academic branches with funds and media requested. The society opened a support group, a hotline in association with the psychology department for LGBT students, and hosted more than 10 speeches by gender experts, activists, entrepreneurs among others. Opened its' gates to other universities in mentoring their societies. the "circulo lgbt uniandino" became a reference for student organisations nationwide during these years.

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

the IDU - Instituto de Desarrollo Urbano ( Urban development Institute) has supported us by consulting our reports and adding all new infrastructure built for bike commuting for broadcasting. the IDRD - Instituto Distrital de recreacion y deporte (Urban institute of recreation and sports) funded via a contest, with a small amount that paid the operational costs for two years.
We have received mentoring from Hogaru MD and other successful entrepreneurs, were part of the "entrepreneurial mentoring" programme at the Business faculty, Universidad de los Andes.