Biosoftness: Reduce water consumption exponentially and prevent diseases and vectors

São Paulo, BrazilPalo Alto, United States
Year Founded:
Organization type: 
Project Stage:
$1 million - $5 million
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Organic and inexpensive blend that makes you preserve your garments by reducing the washing cycles and transforming your clothes, bed sheets and fabrics into a functional disease coating by destroying fungus from HPV viruses, odour bacterias and avoiding vectors like mosquitoes diseases and bedbugs

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if you could wash clothes on filthy water and it could clean both the water and the fabric? This would help fight most common diseases without changing what you normally do.
About Project

Problem: What problem is this project trying to address?

7.2 Billion people times 3,573 litres of water (the amount spent to produce a t-shirt until its first wash) equals a waste of 25 trillion litres of water per year. Bedbugs are an always increasing epidemic in the developed world. Dengue affects 40% of the world population. Over 100 million people are infected by malaria each year. Fungus affect 75% of women around the world. Around 200 thousand people suffer from bacteria infested water and food.

Solution: What is the proposed solution? Please be specific!

Enable the user to wash their garments in filthy water and in the process kill all the bacteria while embedding a blend of natural leaves in the cloth to protect against disease vectors. When the cloth is soaked in the product, it becomes more resistant and eco-friendly, since we will not need to wash them on a daily basis and consequently save water. We aim to team up with global companies to mix, pack and distribute the product to local and community markets at an affordable price for something that they do on a daily basis. We will start in California and Sao Paulo for they are cities aware of water wastage and open for innovations about the hydric crisis.


Prêmio Museu da Casa Brasileira - Oceano Vazio
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

I would do the laundry everyday. I leave home at 6 am and my commute involves catching 2 buses and 1 train to get to my working site. There are some chemical toilets in there and it is a very dirty place full of mosquitoes. My wife worries about my health because we depend on my job to pay the bills. After trying biosoftness I stopped washing my uniform everyday and I can wear it all week long and reduced the number of washes to once a month. Just by replacing a regular softener for biosoftness I took a step towards global transformation.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

More than 20 people are already using biosoftness. They used to do their laundry 4 times a week. Now they are washing their clothes once a month. If we consider that for every cycle, a washing machine consumes 120 litres of water, we have already helped to save 36 thousand litres in the 2 months since the beta product's release. At the same time we have protected 20 people against dengue fever and 1 person is 45% healed from HPV. Luxury market employees could spray a functional perfume in a room to create a unique and safe environment. We have tested it and it also works with different scents which gives people the possibility to create their own way of utilizing the product. Now consider doing this in hotels, public transportation seats and places that are likely to suffer from fungi. We could reduce the occurence of respiratory diseases in these environments.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

As the main product has been developed and tested, our next step is to develop organic packaging and sustainable POS's utilizing easy-to-find equipments and transportation methods that have lower CO2 emission. Also finding partners to produce and distribute locally and to make sure that we can provide areas in need with the benefits of biosoftness aiming to transform those locations and raise awareness to the cause. Deodorant induced breast cancer is another disease that we can help to reduce exponentially.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Companies that have fresh water as their core business. Textile Industries, Laundry shops and Dyeing companies. Those who cares about the relationship between consumer and the planet. That try to find ways to simplify people's lives. Government sectors that have the resources to treat diseases. Companies that care about making people's lives better and get the communities' development as a result. Wholesale and Online Sales.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

All of the analyzed projects aim to deal with a specific problem. Biosoftness has a holistic approach that tries to solve as many problems as possible at once. All of the competing projects are adding another task to our lives whereas Biosoftness is adding technology to something that is part of our daily routine. By doing that we aim to foster client loyalty as we are a blue ocean project that provides products at a low cost, which makes it difficult for competing companies to get our market share. Biosoftness is wearing nature itself and respecting the biome.

Founding Story

When I returned from Paris in 2014, I noticed we had bedbugs in our bags. In a few weeks my 2-year-old son had some bruises on his skin because of that. I started to think of a solution to this issue and realized that I could solve similar problems like that. In 2015 I visited a dyeing factory called HJ Têxtil, one of the biggest in Latin America, where I met João Heinig Jonk. He then introduced me to several suppliers and organic solutions. While we chemically analyzed some products we realized that they could be combined, so, with the help of some additives we started to relate what we were creating to the bedbugs' issue and tried to come up with a single solution for different problems.


Renan Serrano, João Gustavo Heinig Jonk e André Marcílio
Please confirm how you heard about the Unilever Awards:


Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:

co-founder CEO

Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

Clean Water and Sanitation, Decent Work and Economic Growth, Responsible Consumption and Production, Climate Action.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

My first project was developing Trendt a clothing brand que tem como principal uma modelagem com caimento aritimétrico e estampas em burnout com geometria analítica, com ela veio a possibilidade de desenvolver tecidos que não existiam, meu primeiro foi o Cupro e agora o Knitnano®, um processo que produz tricot em escala nanométrica. O André criou uma tecnologia que transforma qualquer tecido do sintético ao natural em um tecido elétrico através de banho em tinturaria, o projeto está em processo de venda para a Solvay group (Rhodia) o principal diferencial é que a tecnologia é invisível, ou seja, podemos aplicar em tecidos transparentes. O João criou um sistema de gestão da cadeia têxtil que irá inclusive concorrer no Ashoka Changemaker C&A, além disso ele criou o BrainSmoothies, como o nome já diz, vc toma um "suco" e estimula sinapses cerebrais.

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?