Bliss Attitude Couture

Bliss Attitude Couture: Learn it, Make it!

Abeokuta, NigeriaAbeokuta, Nigeria
Year Founded:
Organization type: 
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Learn it, Make it! project is geared towards sewing skill acquisition. Our goal is to reduce unemployment and poverty in our locality and country at large by impacting practical-oriented sewing skills within 3-6 months period after which successful students can confidently sew and make a living.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if there is University scholarship for fashion designing in Nigeria?
About Project

Problem: What problem is this project trying to address?

Learn it, Make it! project is addressing unemployment and poverty alleviation in my locality and Nigeria at large. Over 20.3 million Nigerian youths are jobless and it's become obvious that Nigerian government cannot create jobs for all of these owing to the fact that the number keeps accumulating every year. This has led to increased poverty level and frustrated graduates, majority being forced into either alms begging on the street or robbery.

Solution: What is the proposed solution? Please be specific!

To provide Sewing skill knowledge. Bliss Attitude Couture has a training center where a comprehensive, practical-oriented training in sewing is offered. With a well structured outline, participants are expected to learn the arts of sewing in different categories; Beginners, Intermediary and Advanced. Training period is 3-6 months. During the training, they shall undergo do-it-yourself challenges that put to test the combination of skills acquired. Two individuals have started their sewing business in their locality, one in Ondo State and the other in a town in Ogun State. About 35 students shall complete their training by December 2015. They are expected to start their sewing businesses in their various locations across the country.


Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The Learn it, Make it project is to empower people with sewing skills thereby reducing unemployment rate and also to help in alleviating poverty. For example, a lady (let's call her Tolu) dropped out of school because she got impregnated. The supposed father of the baby became irresponsible. Tolu's father, who was highly disappointed, decided not to take care of her anymore. Tolu delivered a baby boy and was faced with financial and child-rearing obligations. Her mother brought her for training two years ago. Today, Tolu is back in her town making apparels for people and earning income and now she is able to take care of her baby and herself out of what she generates from sewing.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

In 2013, we trained 4 women. 2 of these women, started the sewing business in their towns; one in Sango Ogun State and the other in Ondo State. Between May 2014 and April 2015, 2 women had their training but did not complete it. They went back to school. We had a sensitization programme in May 2015 in two secondary schools in Abeokuta and we were able to register and train 10 women. We moved our training center to a new location in August 2015. To date, about 39 women and 1 man are undergoing training. Some of these will complete their training by the end of December, 2015. Since August, 2015 to date, 124 people have shown interest in the training.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Enquiries made by individuals, Non-governmental Organisations and Civil servants between September, 2015 and November, 2015 have reached approximately 300. Our plan is to train 1000 individuals in the next five years. Strategically creating awareness and publicity within and around Ogun State especially for graduates and other interested person.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

This project involves revenue generation. Our plan is to judiciously utilize whatever is being generated to expand in order to accomplish the project's demand which at the moment is equipment. We however, do not rely on donations but we are open to receive and further our course.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Research carried out in Abeokuta town of Ogun State Nigeria revealed that majority of the sewing centers (not really a training center but business points) do not train the way we do. They do not have a course outline neither do they have a period of training. Trainees are only made to observe the job being done by the ‘boss’. With this method, a trainee may not likely know how to take proper measurement let alone know how to cut clothing material with a given measurement. We may say that currently, there are no competitors.

Founding Story

The passion to sew clothes started when I was a teenager. As I grew, I found myself observing fashion designers around me. I dropped banking job for sewing business. In May, 2015, it occurred to me that secondary school graduates become idle for one year. So I thought its an opportunity to impact knowledge in them and when they get into higher institutions, they can sew for friends and make money while in school. We visited 3 schools in the last week of exams. 5 people registered in one week bringing the number of trainees we had to 8. Another 3 came the following week. When this happened we realized that if we could create enough awareness, then more would become impacted and lives changed.


Currently, the team is made up of the founders. As the founder, I have possessed over 20 years of experience in sewing and fashion designing. The Co-founder handles the marketing and publicity. As the project expands, we intend to recruit into departments like Marketing Units, Accounting and Administration.
Please confirm how you heard about the Unilever Awards:


Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:


Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

No Poverty, Decent Work and Economic Growth.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.


Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

We have a mentor whom we periodically work with in order to achieve our set goals and objectives.