Development Innovation Foundation

Development Innovation Foundation : -an online kheti system for small, marginalised and landless farmers

New Delhi, IndiaShehore, India
Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

To train small & marginalised farmers and agriculture labourers on the field on locally possible cheap way of organic cultivation to minimize the cost of input and maximize the profit and later on selling the produce through online sitting in the village itself .

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What If -Farmers could sell their produce directly to buyers farmers suicide would zero down in India
About Project

Problem: What problem is this project trying to address?

Small and marginalised farmers generally end up at putting high input cost in agriculture and selling their produce with low prices to local traders. On an average gap between the farmer’s price and the final market price is 40-50% ( in remote villages of India) , which in turn lead farmers to commit suicide.

Solution: What is the proposed solution? Please be specific! is a unique concept based on field demonstration and access to Information Communication & Technology (ICT) for small, marginalised and landless (labourers) community. It provides farmers online ( through video conferencing, recorded field documentaries in local language etc) and on the field ( through demonstrations) farming practices techniques and also trained farmers on ICT usage to sell their produce to the better buyers on better prices and enhanced their income. not only make farmer to practice a sustainable farming, but also creates a platform for learning ICT and use it for marketing and enhanced socio-economic status.


Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

• First of the selected target community for the innovation are small, marginalised and landless Schedule tribes and makes the target community to mark their presence in the state and national market. • With the innovation small farmers would able to reduce the input cost by 70% , increase the production by 30% and increase their income by(selling at better price)by 30% so in total its 130% benefit for the target community with the usage of ICT platform, which in turn improves the socio-economic status of the target community • Agriculture labourers would also get the work in terms of processing and grading the agriculture produce and enhance the income. • The target community would be able to use the ICT for not only the agriculture

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Details of Work done so far, results of work done so Far: Situation analysis in the proposed villages, sharing of the proposed idea with the community Short term objectives of the project Objective 1: Target families will have access to ICT and have learn sustainable agriculture practices through online and on-field demonstrations and started practicing the same and increased production by 30% and reduced input cost in cultivation by 70% by the end of 18 months Objective 2: Informed target families in the form of farmers collectiveness will have started selling their agriculture produce online and increased their income by 30% (in relation present selling price) by the end of 18 months

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Improved socio-economic and nutritional status through access to ICT (Information Communication and Technology) for sustainable agriculture practices, access to outside (national) market amongst the deprived tribal communities in districts of Madhya Pradesh The land fertility would improve through the usage of organic inputs and thus increase the life of land usage for agriculture. Attention of big buyers on the small, marginalised and landless community and more development work and plan for the them in near future. Improvement in other govt. services through ICT

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability? is actually a revenue model, where in first year there would be investment , then based on profit by selling farmers would able to run this model on its own. A calculated estimation shows that farmers would start making profit from this model by mid of second year . Profit would come from selling, as well as advertisements.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

At present no such competing solution exist as the concept of is new and is based on the access to ICT ( Information Communication & Technology) and actual demonstration in field. On similar line KVK (Krishi Vigyan Kendera) and agriculture department has initiated “Kissan call Centers” and Farmers Farm School (FFS), and ITC has E-Chaupal and digital green has video confrencing but is limited only to information seeking ( not the information sharing) or limited only to demonstration in the field.

Founding Story

I have 6 years of experience in development sector with organizations like NDDB-FES, CRS and Caritas India. Recently I quit a well-paying job with the conviction to do something new and innovative in development sector (especially education for the most marginalized). With experience of 6 years, I have learned that it’s difficult to bring about actual impact at community working within the given limits of traditional NGO job style. I am urged to reflect that there is ‘utmost need to bring innovative approaches and process of delivery in the sector where service,powered by passion and commitment should be the priority.


Ms. Oblan Rajan R : Masters in Entrepreneurship from Annamalai University with 3 years of experience with govt. bodies. Worked with Coir Board and as CEO of Kalanjiyam Tolyilagam Limited. Apart from good in finance she is a good cook too and knows five languages. She is native of Tamilnadu state. Ms. Rashmi Beck: A post graduate in social work from Nagpur University with about 6 years of experience in organizations like Indian Social Institute (ISI) and Child line. She is a good photographer and love to travel. She is native of Jharkhand Mr. Vinod Pandey : SRTT Development Fellow from Tata Dhan Academy, Gold medalist in under-graduation, basically a chef, interested in writing poetries on development issues. Left luxury job of hospitality industry to do something different. More than six years of experience in development sector. Worked with NDDB-FES, CRS, Greenpeace India and Caritas India. He is native of Bihar State. Mr. Prakash: Masters in social work with human resource & labour welfare from Bundelkhand University with 4 years in Development sector. At present he is heading programmes for AT India (Dehradoon). He has passion for fund raising and is friendly in nature with straight forward attitude-which makes him establish stronger network with people. He is native of Uttar Pradesh State. Ms. Marina: Masters from Mumbai University with 3 years in research. Worked with Don Bosco research Center. With strong background in research, she talks factual on various development issues. Native of Maharashtra Ms. Shilpa: a veteran social worker and Masters in social work from Tata Institute of Social Sciences (TISS). Working Group for Women and Land Ownership (WGWLO) is a network of 41 NGOs, CBOs and individuals in Gujarat, India, working towards enhancing Women's Agricultural Land ownership. As a convener, Shilpa is responsible for collectively conceptualizing, implementing and deriving learning from the experiences. She has been responsible for giving strategic leadership to an issue challenging in a patriarchal rural set up, conducting various studies, preparing training modules, taking up advocacy with the government and sharing learning with different states outside Gujarat.
Please confirm how you heard about the Unilever Awards:

Through website

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:


Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

No Poverty.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

As a child, I spent more time at home than school. Unlike normal, I took 14 years instead of 12 to complete my schooling, although later on, I did prove to be a good student and topped my university exams. I never liked boundaries, strict systems and looked for open space for thinking. Rreceiving Millennium Alliance India Innovation award 2014 for innovative model on education has strengthened my thoughts for accelerating ‘innovation’ in development sector.

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

With Ms. Laura from United States ( communication specialist)