Dor Bershadsky's New Entry

Dor Bershadsky's New Entry

Jerusalem, Israel!
Organization type: 
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

'Hiburim' (connections in hebrew) is a social enterprise that helps underprivileged families and individuals to receive basic home furniture and utilities for free! by using volunteers and technology connecting donations to underprivileged and taking care of the moving.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if we will use our existing resources to make sure on one will miss a bed, school desk or refrigerator? To begin his journey our of poverty
About Project

Problem: What problem is this project trying to address?

'Hiburim' wants to make sure no one will miss basic furniture & home utilities to begin his journey out of poverty by using existing resources and recycling. HIburim connects donors of furniutes and basic home utilities to underprivileged families and individuals, let them choose their chosen itesm and later takes care of the moving and assembly for free. All of that is done by Volunteers and technology that connects all actors.

Solution: What is the proposed solution? Please be specific!

Hiburim optimally connects people and organisations that donate their existing furniture connects them to the ones who need and to movers. Our technological platform is geographically based (GIS) and optimally connects he avaible items to the needed individuals and families and later connects them to movers. By that we solve two main urban challenges: 1. poverty - one cannot begin his jounery our of poverty without a bed, school desk, refrigerator etc... 2. waste - many items that are been throwaway can be reused by connecting the ones who need


The Jerusalem Civil Society Award 2014
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Hana's story is a great example. Hana is 68 years old leaving the Kiryat H'Yovel neighborhood in Jerusalem. Hana lived for the last 3 years without a closet she couldnt afford and therefore lived with 20 nylon begs around her very small apartment which was in a mess. A young couple who didn't their old closet uploaded it to our our database, Our volunteers went to Hna's house to show her pictures of the closet and check that it can fit the her apartment. We scheduled movers and the closet was moved to Hana and assembled it. Hana's floor is clear now from nylon begs, she can invite her grandchildren over.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Impact to date: Hiburim has two branches in Israel (Jerusalem & Tel Aviv) - 3 million residents. Hiburim helped more then 200 families in the past years giving and moving more then 1000 items that would been thrown to waste. Future Impcat - In the neat future will open activity in two more cities together with developing our technological platform that will help us to spread to other cities around the world using our working platform and activity in Israel. Together with our technological platform we plan to take 'Hiburim' all over the world and open activity that will help millions of individuals and facsimiles together with recycling and using items that would have been throwaway and have negative impact on the environment together with costs to countries and municipalities. all of that using our proven model in Israel.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Together with our technological platform we plan to take 'Hiburim' all over the world and open activity that will help millions of individuals and facsimiles together with recycling and using items that would have been throwaway and have negative impact on the environment together with costs to countries and municipalities. all of that using our proven model in Israel.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We are in the process to transform our technological platform that connects all of the players that makes connections (donors, underprivileged and movers) to a movers services that part of it will be for our social goals and other will be for the private sector and its income will support the social activity. We already raised money and a major software company to develop this platform.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are many great NGO's dealing with this issue. However they lack 2 main points that we bring to the table: 1. Holistic solution - Many organizations collect items but cannot give the moving solution that is usually an obstacle 2. global expansion/impact - The organizations that own moving cars cannot expand fast because of the resources needed for such cars. Because of corporate with private sector movers we can easily expand by opening our technological platform and collaborating with existing volunteers in contact with families and individuals.

Founding Story

Sagy Mizrahi was a social work graduate student in the Hebrew University of Jerusalem trying to donate his furniture to underprivileged families and couldn't find fast way to do it. He started 'Hiburim' by creating connections by himself. Later he was joined by Dor Bershadsky a graduate student of Urban Planning in the Hebrew University of Jerusalem. Together they've made 'Hiburim' a big organization with 20 active volunteers helping families all around Jerusalem. At the end of the first year an activity was opened in Tel Aviv together with the decision to become a social enterprise and developing technological platform for global expansion and impact.


Dor Bershadsky - Co-Founder and CEO - 28 years old from Jerusaelm. Graduated from the Hebrew University of Jerusalem in Urban and Regional Planning. Was the economic development adviser to the deputy mayor of Jerusalem. Founded 'Hiburim' with Sagy Mizrahi in 2013 and since 2014 is the CEO. Sagy Mizrahi - Co - Founder - 32 years old, lives in Senegal - Founded ' Hiburim in 2013 as a graduate student of social work in the Hebrew University of Jerusalem. Moved to Senegal with his wife Shir and child Itay in 2015. Yaron Or- 29 Years old from Jerusalem. Was the logistic manger of 'Hiburim' between 2014-2015 and later become the manger of 'Hiburim' in Jerusalem. A former PE teacher. Yael Mani - 26 years old from Tel Aviv, manger of Hiburim in the Tel Aviv area
Please confirm how you heard about the Unilever Awards:

A friend send me a mail

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:


Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

No Poverty, Responsible Consumption and Production.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.
Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

1. We partner with the Jerusalem and Tel Aviv municipalities

2. Yoash Trukman - chairman of Elad Sotware Systems

3. PresenTense- Helped in the beginning in mentoring and strategic building