Education for Sharing

Education for Sharing: We form better citizens from childhood

Mexico City, MexicoMexico City, Mexico
Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$1 million - $5 million
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Education for Sharing is an innovative methodology that forms better citizens from childhood using the power play and civic values. We actively learn about the SDGs through games sports, science, arts, and project management to trigger changemaker attitudes in children ages 6 to 15.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

everyone in the world could learn how to be a better citizen through play?
About Project

Problem: What problem is this project trying to address?

The Americas suffer a lack of citizen involvement. 50% of Mexicans don´t feel responsible for the solution of local issues. Gender inequality and ineffective education systems aggravate this. 63% of Mexican women 15 years or more have experienced gender violence. PLANEA test shows that 6.4% of students accomplish desired levels in math and reading comprehension. Studies indicate failure to identify children as individuals in constant development.

Solution: What is the proposed solution? Please be specific!

Our solution is a comprehensive, playful educational strategy that forms better citizens from childhood, emphasizing equal participation of boys and girls in the design of development projects. EfS transforms the meaning of play to generate awareness about the SDG’s. It provides children ages 6 to 15 with project management tools to design solutions to their community’s problems. Its programs, Sports for Sharing, Science for Sharing, Art for Sharing, and Initiatives for Sharing; are designed to instill civic values such as respect, empathy, responsibility, teamwork, and gender equality. The programs engage teachers, local university students, parents, athletes, and social entrepreneurs to promote a systemic, enduring change.


Ashoka Fellow- 2011. Winner- Activating Empathy 2012. American Express Serve2Gether Challenge 2014. Finalist- UBS Visionaris Prize 2013. Schwab Foundation Social Entrepreneur of the Year 2012. Presenters- WEF Annual Meeting, Davos 2014.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

It’s been amazing the results we have achieved regarding gender equality, particularly in some cities like Ciudad Juarez. There, Felipe, a 10 year-old boy said: “I want to promote and practice gender equality because I still don’t know my girl classmates, I want to collaborate with them because we are all equal”. This is very significant in a place with deep problems of gender crimes like Juarez. A local teacher told us that “it is very good to teach girls and boys they have the same rights. This way, women will not suffer more abuses”.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

These inspiring stories, as well as many others, are measured by a high quality methodology. It combines both quantitative and qualitative methods to perform a comparative analysis that show how children develop better attitudes toward gender equality and solving their community’s problems. The following are some representative results. An increase of 50% of positive attitudes regarding gender equality in Baja California (2013). These attitudes include teamwork between boys and girls, inclusion and girl leadership in school projects. The increase of 15% of children that identify their rights and feel responsible for the solution of their community’s problems. (Mexico City, 2015). An increase of 31.49% in the practice of the seven values (Mexico City, 2015). Up to 71% of children that conceive themselves as changemakers in their communities (Northwest region of Mexico, 2013).

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Our expansion plan, based on the foundation of local offices, will engage communities of five Latin American countries in the next 5 years. In these communities, teachers will innovate our methodology and integrate positive play as part of their daily curricula; children will be will be able to conduct projects to enhance their communities even after our initial intervention, parents will get more involved in children’s learning processes, encouraging critical learning. This is the systemic change Education for Sharing will generate to trigger a more inclusive and active society.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

1. To construct a recurring donor base using diverse strategies to increase the program’s sustainability and cover some fixed expenses. 2. To increase the number of corporate and government donors to diversify and decrease risks. 3. To design new services and contents to offer a great portfolio of collaborations. 4. The creation of an endowment to avoid financial fluctuations and guarantee operation even in the absence of sponsors.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Design for Change. An introduction to project management for children. While Design for Change is ultimately a competition, Education for Sharing is built over a set of civic values, vital for the development of democratic skills on children. La Ciencia en tu Escuela. Designed by the Mexican Academy of Science, its purpose is to enhance science teacher performance through academic formation. However, this program has never been evaluated and it has a cost for beneficiaries. Ciencia para Compartir was developed with the support of the Secretary of Energy and has strong evaluation methodology.

Founding Story

Sports for Sharing is the result of the passion of Dina Buchbinder, its founder. Since she was a girl, she was always wary about the powerful impact positive play had in her and in children around her. As a grown up, she was inspired at the Ship for World Youth Program of the Japanese Government. Amongst other great initiatives, Dina was inspired by a project called “Sports in a Box”. This fact, coupled with Dina’s everlasting passion for children and development, was the starting point to create Sports for Sharing, a brand new program adapted for children of any background in Mexico and beyond its boundaries.


One of the greatest assets of our organization is its multidisciplinary full time team; integrated by 80 young leaders in the pedagogic, scientific, international relations, communications, impact evaluation, and administration fields. The senior staff has a great experience, as they have been at least four years in the organization. To support this team, we have a very diverse and talented board of directors that provides expert advice.
Please confirm how you heard about the Unilever Awards:

Through the Changemakers network

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:

Founder / President of the Board

Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

Gender Equality.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

Since I was a child, I was very passionate for childhood development. I committed as a volunteer at KADIMA, a center for disabled children. She also volunteered in OXFAM Mexico. This passion, combined with my experience at the Ship for World Youth was pivotal in my development as social entrepreneur to create Sports for Sharing/Education for Sharing which has implemented its curricula with over 480,000 people in 5 countries in the region, along with my terrific team.

I have also had the opportunity to learn from many different leaders through the attendance and participation in different international forums. There, I have been able to develop a great network of supporters of to our cause.

Being a student at MIT and Harvard has given great momentum to our international expansion strategy. I have also been in contact with different groups of experts that add value and innovation to our methodology, thus enhancing our impact in the community.

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

We have developed key alliances with universities and scientific hubs in order to strengthen the pedagogical tools of our programs. I will highlight the collaboration with the Harvard PhD student led organization Science Clubs, the Centre for Mathematics Investigation (CIMAT), and support from Harvard and MIT students and faculty.

To strengthen our association, we have crafted a multidisciplinary board composed by personalities of multiple fields, including entrepreneurs, Deans of Mexican universities such as the ITAM, the lawyer of Coca Cola for Latin America, the Director of the Woodrow Wilson Center, experts in evaluation, etc. This board provides advice on relevant fields such as fundraising, international strategy, evaluation, and innovation.

Additionally, several prestigious institutions like McKinsey & Co. and Bank of America Merryl and Lynch provide us with advisory regarding strategic and financial planning.