Feed India

Feed India: A nationwide network of food donors, recipients and volunteers to end hunger.

Mumbai, IndiaMumbai, India
Year Founded:
Organization type: 
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Feed India is a commitment to join forces to alleviate hunger and malnutrition through a nationwide network of organizations, motivated volunteers and socially responsible donors. It aims to use technology as a tool to streamline the process of donating and distributing food.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if technology and collaboration through an integrated nation wide network could end hunger and malnutrition forever?
About Project

Problem: What problem is this project trying to address?

India is home to a quarter of the world's hungry, in-spite of which it witnesses humongous food wastage. Each city has at least 15 NGOs working in the food re-distribution genre. About 31 individuals volunteer for each organization in the health and poverty alleviation area. A holistic view at the issue of hunger, presence of NGOs and volunteers, struck us that the missing piece is the lack of a streamlined channel connecting all of these.

Solution: What is the proposed solution? Please be specific!

NGOs in India lack volunteers at the time of need, thereby making them unable to attend to food collection information they receive. The record 356 million young people of India possess the potential to change this. Feed India (FI) proposes to use technology as a medium to enable individuals to plan and contribute as per their convenience, NGOs to find volunteers and donors at a one stop place and donors with an authentic hassle-free platform to give away excess food and resources. We plan to build a web portal and a mobile application, a dynamic platform with databases of partner NGOs, donors and individuals who sign up. This would solve the interconnected problems of hunger and food wastage while inculcating a spirit of volunteering.


One of the two ventures from India to be selected for Clinton Global Initiative University(CGIU) 2015 at University of Miami. Also one of the very few organizations internationally to be shortlisted to present at the prestigious CGIU exchange.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Raga is a student who is troubled by the issue of hunger in India, but in the fast-paced world with her own commitments, she can't dedicate fixed time to volunteering. Her drive to help is going underutilized. Chintu heard some kids get to eat 3 meals a day. "Three! how's that possible?", he thought while trying to put himself and those burning sounds in his stomach to sleep. Sheena had the extravagant wedding of her dreams. It ended with excess food lying around, soon to be trash. See the inter-relation between the story lines? FI is trying to connect these dots. Through FI's technology, Raga can help transfer food from Sheena, so Chintu can now focus on education and not monstrous hunger growls. A simple solution and need of the hour.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Till date, Feed India has built a Minimum Viable Product to perform the basic functions of integrating donor alerts to available volunteers and local NGOs. This is an mobile application with built-in features to enable co-ordination of food redistribution process. In order to get better idea of the work flow, FI executed a campaign "To300AndMore" where the local volunteers at Bangalore, India have re-distributed food to over 300 homeless people over a span of 3 months starting March 2015. FI has also been successful in collaborating with several NGOs, donor organizations (such as restaurants and supermarkets) and recipients (orphanages and shelter homes). While the technical development is in place, FI has been successful in connecting respective organizations as per need and location enabling their operations in Bangalore city.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The impact can be explained through the four main stakeholders: -Donors shall be matched with respective NGOs depending on their location and capacity of distributed. They are also given an option to make monetary and other donations to NGOs which would be thoroughly background checked to ensure authenticity. -NGOs: Integrates NGOs working towards the same goals at a same place and solves their capacity problem. -Volunteers: Provides an opportunity to motivated individuals to take up social work as per their convenience, while encouraging them through the concept of social points.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Revenue streams through social certification and advertising opportunities to restaurants, wedding halls and other eateries through portals is a main focus. Required investment is one-time to get the portals running, and there-on would require little capital to carry on maintenance activities. This can be further supported by monetary support form individual donors, corporate funds raised and any voluntary fee paid by NGOs.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Currently there is no organization which works in the exact similar way as proposed. However, several food re-distribution organizations in several parts of the country are addressing the issue of hunger and food wastage. Feed India eliminates the difficulties being faced by the involved stakeholders by integrating the process through its mobile application and web portal. FI gives an easier platform for individuals to stay connected with local NGOs and contribute to worthy causes on a need-availability basis.

Founding Story

Being good friends since fresher year at college, all four of spent numerous days debating about several conditions in the country which frustrate a majority of youngsters. But it was when we had seen things like starving kids eating off dustbins in railway station, homeless old people on streets feeding on their own feces to curb the growling monster of hunger, did we decide to stop discussing about the reason for this problem. We decided it was time for us to stop feeling helpless now and took charge. Each of us contributed the skills and expertise we had to FI. We kept molding the idea, crunching statistics and surveying potential stakeholders to arrive at the current state we are in now.


Current team consists of four founding members who are also the core operating team, from IIT Kharagpur. The core team has an Executive Director, to take care of overall organization and ensure things run smoothly. Director, Operations, is responsible for all related work to operations, Director Expansion and growth is responsible for FI's growing partnerships and associations with related organizations. Director, Technology leads the tech team in developing the portal, mobile application and other such needs. Three of the core team members, excluding the Executive Director are working full time for the venture. Apart from the core team, there are dedicated teams for tech and design, which has interns from reputed colleges both Indian and International. The project also has temporary consultants for media and content writing, dedicated to improve its presence online.
Please confirm how you heard about the Unilever Awards:

Through Changemakers website

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:


Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

Zero Hunger.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

Right from early childhood, I have always kept myself open to take up new and exciting endeavors. As a trained national-level karate champion, with a black belt in Yamaguchi style karate, a debate enthusiast who has one several laurels and an elected representative of school cabinet, I have gained my leadership skills and perseverance since school days. Carrying them forward with me to college, I was elected by a record number of votes by the general body of the campus to co-chair the General Secretary, Social and Cultural post of Indian Institute of Technology Kharagpur, one of the most prestigious and premier institutions of the country. During this tenure, I not only headed the college’s Rs. 1.83Cr. Social and Cultural Fest, but also implemented several initiatives to benefit the student community. One of the several proposals that were implemented by me was ‘Raag’ the institute’s first official music instrument classes at subsidized prices to encourage music as a hobby amongst students. This program benefited c.550 students within the first year of its inception. I was responsible to take care of the sponsorship, marketing, publicity, finances and all other aspects of Spring Fest, during which I gained a holistic experience of leading an organization. After deciding to venture into social entrepreneurship, I was one of the two Indians to be selected as a commitment maker at the Clinton Global Initiative University 2015 at University of Miami. My past experiences have given me the required skills to lead, dedication and perseverance to succeed in a goal oriented fashion. With further support from Unilever Awards, I’m confident I can lead Feed India to make a lasting impact.

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

Apart from the existing team we have partnered with several organisations to help grow quickly, making the planned impact. Below are a few organisations we partnered with:
1) Annakshetra: This Jaipur based food re-distribution NGO serves over 4,000 people per week.
2) Glowtide: Based in Hyderabad, they save 400+ meals daily.
3) Swagath Hotels: Famous chain of restaurants in Hyderabad who have agreed to give away excess food.
4) Maherashram: A shelter house for destitute women and children, they have expressed an interest to accept food donations on a regular basis.
Above mentioned only cover how our associations can be connected to get the desired result. Besides, these we have experienced social entrepreneur from CGI U experience to mentor us regularly, guiding us in further steps.