Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Virgilio Enriquez, founding president of the Calatagan Mangrove Development Alliance, is a key player in protecting the community's mangroves and seagrass reserves. Now he wants to establish another MPA in the community—a possible dive spot. With Fishy Folk's help, he conducts test dives in that spot and proves that this area where people overfish is worth protecting. He gets Fishy Folk to teach locals skin diving and organizes dives in the area. As tourists and other livelihood projects come in, locals who used to make fun of him for protecting the area follow suit. The community then takes better care of the area as they see its value beyond providing fish.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
Fishy Folk has had 4 dives with a total of 30 participants and a revenue of 30,000 pesos. While these dives were successful in testing our market segment, we've yet to partner with an actual coastal community.
Given 125,000 pesos and 4 months, we can provide one community in Anilao, Batangas with equipment, manuals, and training to produce 10 skilled guides. If we hold regular dives (consisting of two day-trips, one three-day trip, and two advanced courses per weekend) after that, we can breakeven in one month.
We'll know we're successful when:
1. Our target MPA's or communities score higher according to a tracker tool made by the UP Marine Science Institute
2. There is growth of income in the area
3. There is growth of tourism in the area
4. There are less incidences of fish feeding, overfishing, fishing of endangered species, and other illegal activities
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
In five years, Fishy Folk should have partner communities in Mabini and Tingloy (Anilao), Apo Reef (Sablayan), and Mactan, Moalboal, Malapascua (Cebu). We should have 100 fully trained and equipped skin diving guides, 800 dive trips so far, 500 loyal customers, and a revenue of P10,000,000 a year. Most importantly, we should have a reputation as the first skin diving tour company in the country,with the most skilled skin divers and knowledgeable marine conservationists.