FoodNinja: Clean Our Plate (COP) Project

Gelugor, MalaysiaGelugor , Malaysia
Year Founded:
Organization type: 
for profit
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

FoodNinja envision zero food waste environment by providing solutions via different channels to our stakeholders. We now providing a web-app for business unit for instances distributors, hypermarkets and retailers to channel their daily surplus to charities nearby who are lacking of food resources.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if tonnes of surplus could fed billions of needy instead of stacking up in the landfill like nobody business?
About Project

Problem: What problem is this project trying to address?

People eat, people waste. 1.3 billion (8 zeros after 1.3) of food were wasted globally. We are not going to focus thing like 1 child die in every 10 seconds due to starvation. But, we wonder why "hunger" still exist when so much edible foods were wasted. Back to Malaysia where 270 000 tonnes of foods were wasted during Ramahdan month which it could be used to feed up to 180 mil people. Sadly to tell, Malaysia only have 27 mil in population.

Solution: What is the proposed solution? Please be specific!

FoodNinja created a webapp (FeedOn) which channels the surplus food from the big corporate (Tesco, Jusco, Giant / Aeon) to support the charities who are lacking of food resources. The app will generate notification and send to charity nearby once corporate posted their surplus in FeedOn. We help the company to manage their surplus whilst provide food resources to needy. Besides, citizen still unaware of the term "surplus", so social awareness campaign and workshops will be launched nationwide. Yet, FoodNinja will also host surplus kitchen , a charity dinner which the meals will be cooked by 50-70% of surplus foods collected. The purpose is to educate public on "Surplus foods are edible and reusable" instead of throwing them away.


1 out of 25 teams been selected to participate in Social Entrepreneur Accelerate Programme from Malaysian Global Innovation & Creativity Center (MaGiC)
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

FoodNinja channel the surplus food from business unit to charity. For example, Tesco have surplus apple (500kg) that wish to give away instead of throwing into landfill. So they sign up FoodNinja's webapp named as FeedOn, and then post up info of surplus apple. A notification will automatically generate and send it to the charities nearby. Charities who signed up earlier will receive the messages and then go to FeedOn and check out the surplus. After they click "I Want" button, charities are require to fill in pick up date and time which information will be received by Tesco later on. FeedOn decrease business unit expenditure in foodwaste management, decrease negative impact to environment and increase charities access to food resources!

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Malaysia wasted 15 million kilograms per day which can actually use to feed up to 7.5 million people. This statistic partly contributed by 150 Giant outlets and 45 Tesco, and not to mention there are hundreds and thousands of food retailers, distributors and consumers in Malaysia. By using the webapp, we can connect business unit and charities, and hunger rate can be reduce when charities have the resources to cook and eat. (i.e. 1 people consume 2kg of food per day). Not to forget FoodNinja will also organize social media campaign, workshop, food donation hubs and surplus kitchen nationwide which involve the whole Malaysia citizen (27 million in population). Without doing this or anything in foodwaste, by 2020, 16 KLCC towers could be stacked up or built by using the accumulated foodwaste. For your information, one KLCC has the height of 451.9 metres which equal to 88 storeys.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

In within 5 to 10 years, we could go big until Asia Pacific Countries. This achievement could be achieved by partnering up with AIESEC International. We will take up their Global Entrepreneur Programme where we take in Asia Pacific Countries' interns to FoodNinja. Those global interns who worked up FoodNinja will learnt and having the same mission which will then bring out to Asia Pacific Country and doing same thing under the name of FoodNinja. Recognition and Certificate from government will also be distributed to those restaurant who achieve zero waste.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We are targeting on Company Social Responsibility (CSR) project funds, subscription fees of webapp from the retailers, distributors and etc.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

We did have some competitors in Malaysia for instanceThe Nasi Lemak Project who help single mother to sell the nasi lemak to external market. We did have similarity on target group but none of them aiming in solving the surplus food issue or foodwaste issue. They are more to community issue. Besides, FlyTech, a social enterprise who targeting on recycling foodwaste into animal feed. They use foodwaste as the feed for worm and the growing worm as the organic feed for animals. FlyTech and FoodNinja had both targeting on foodwaste but we are faster and easier in time and process!

Founding Story

We were studying in the library and we found out that there is a competition organize by DiGi, a telecommunication company in Malaysia. Our founder, Weishian Yong was then pop out a sentence: " Do any of you ever think of to do something different in this lifetime except study, pass and graduate?". Then, the next thing i remembered was our leader told us that our idea lose in the competition. But, during our planning and studies on foodwaste for the first competition, we get to know the statistic and number of foodwaste created globally. The first failed project become our "Aha" moment and we believe that public had the right to know who is the culprit. We are the culprit!


3 members in a team and details as below: WeiShian Yong - Founder of FoodNinja ; Malaysia representative for Telenor Youth Summit 2014 in Oslo, Norway ; a pharmacist soon to be ; and currently holding the role as Executive Ninja. PeiLing Tan - Co-Founder of FoodNinja ; Former Vice President of Incoming Global Community Development Programme (iGCDP) department in AIESEC University of Sains, Malaysia ; a Food Technologist soon to be ; and currently holding the role as Operation Ninja. WeiSheng Tey - Co-Founder of FoodNinja ; Former Learning Manager of Talent Management Department in AIESEC University of Sains, Malaysia ; a Bioprocess Technologist soon to be ; and currently holding the role as Social Impact Ninja.
Please confirm how you heard about the Unilever Awards:

From a friend

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:


Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

Zero Hunger, Responsible Consumption and Production.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

Joining into Talent Management in AIESEC USM, it had sharpen my critical thinking skill, skill of both team management and event management. I did also learnt and acquired crisis management skill during my period in AIESEC because I need to interview and handle the out-going participants from my university. I also had my internship in Nestle Chembong, Malaysia where is the place I learnt departmentalization, systematic, team dynamic and etc. If, talking about experience in entrepreneurship, I had not much experience on it but FoodNinja which to get this opportunity, to publish our idea to the public and

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

We received a 4 months (July-November) mentor-ship from Malaysian Global Innovation and Creativity Center (MaGiC) for instances Zaman Ahmad, former CEO of CaterhamJet Malaysia, Mark Gilmour from Virgin, Ehon Chan, former Co-founder and CEO of Hub Australia and etc. Of course, we could not carry out all the projects with only effort of three of us. We had partnered up with AIESEC Malaysia. AIESEC is a world largest youth's run organization which they develop leadership among youths through exchange. This is how we get access to different universities in Malaysia and perhaps youths in Asia Pacific in the future. We are also trying to connect with Solid Waste Corporate (SWCORP) and Jabatan Pengurusan Sisa Pepejal Negara for educational tools and training on food waste management.