GenderMax: Empowering women through arts and entertainment

Year Founded:
Organization type: 
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

GenderMax is a programme that uses arts and entertainment to promote gender equality and empower women, We use theatre plays to echo their rights, we train entertainers, beauticians, fashion designers and improve other handcrafts that amplify their opportunity the society.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if the role of women was clearly understood poverty would be reduced?
About Project

Problem: What problem is this project trying to address?

Through stage Drama/Play we address discrimination, health and safety issues and human trafficking. Through seminars and workshops we create access to jobs and improve opportunities for advancement.

Solution: What is the proposed solution? Please be specific!

Reduce gender discrimination by echoing the consequences through Theatre plays, Documentaries, roadshows. Improve skills acquisition by training women and children on fashion and accessories design to improve income. Reduce unhealthy practices by providing seminars to women and girls and encourage them to spread the news. We will use technology such as mobile internet multimedia and related to broadcast our programmes


Best Theatre Play University of Lagos 2015 - Theatre Workshop
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The primary objective of GenderMax is to propagate the ideology that women are vital to development. This drives our drama's, musical concerts, seminars, and every other activity that complement the ideology.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Gendermax has been able to spur politicians in the Iju Isha area to improve facilities in the primary health centers within her local government area to cater to maternal case Gendermax has been able to reduce population of child hawkers by 5% an enrolling them in vocational training institutes.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

We aim to leverage social media and mobile technology to grow our tentacles and improve access and increase success in the near future.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We will grow financially by selling concert tickets and drama/play presentation tickets. We will also accrue revenue from sales of finished beauty and fashion products from vocational arm.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Currently no one in our geographical area is addressing this problem via theatre and concerts. However others are using vocational training and counseling to address gender issues.

Founding Story

GenderMAX started as a need to fill the gap in providing creative ways to tell a story relating to gender issues that will stick to the mind of the audience. The theatre and concert concept was adopted.


Head of Team is a certified local government studies specialist with experience in grass root development Creative Director is certified in theatre directing and stage management Vocational Instructor is fashion designer and beauty stylist
Please confirm how you heard about the Unilever Awards:


Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:


Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

Gender Equality.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

2012 Reachout Nigeria Rural Outreach, a patriotic campaign that aimed to inspire and motivate rural dwellers in Iju Ishaga area to build their belief and help them become better citizens and contribute to the economy.

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

I work with social media marketers
I work with Journalist
I work with Private and Adult Education Providers
I work with Licensed Counselors