giftinion.com

giftinion.com: Free Market Research

Caracas, VenezuelaCaracas, Venezuela
Year Founded:
2015
Organization type: 
for profit
Project Stage:
Start-Up
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Free Market Research for all.
What if you make a party and no one comes?, that's business everyday, that's the iron law of the market.
We provide a deal of the day site, and a market research survey management system, for everyone with an idea, for free.
So small businesses get a chance

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if expensive market research becomes free...
About Project

Problem: What problem is this project trying to address?

The high cost of market research for small businesses

Solution: What is the proposed solution? Please be specific!

A faster, friendlier, and free way to create market research campaigns.

Awards

Wayra Open Future 2015
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

We're helping small businesses make better decisions for sustainability and economic sucess for free. We have had results on the worst economy of the world, and the higher inflation rates of the planet. Operating almost with out resources. Our system works, and we wish to share it.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

To date we have helped dozen of startups create sucessfull market research campaigns, bringing fundamental insight for their business strategies. Without cost. We have also created a methodologies that allows anyone without the knowledge of market research to conduct such studies.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Lowering the barriers of entry for everyone in knowledge and resources for market research. Now everyone can conduct market research for their projects with our technology.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Golf Cars (metaphorically). We use a similar model. Golf Clubs don't usually make profits out of subscriptions. Subscriptions only cover operational costs. it's the golf car rental service what makes the profits. Similarly, we have a freemium subscription system to cover operational costs on our site, but is our bundle of adittional products and services our main source of income and financial sustainability.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Expensive market research Agencies.
Team

Founding Story

We are Brother and a Sister. We started as Social Entrepreneurs for the Development of Creative and Cultural industries, and invested a lot of time on creating products and services, that didnt sell. Until we started making market research, and knowing what the market really wanted, so we developed a methodology to share our insights with others entrepreneurs to empower people around the world.

Team

CEO: Simón P. Hernández. Anthropologist and Web Developer. 10 years of experience in market and social research. COO: Karina A. Hernández. Social Communicator. Specialist in digital communication and web design. 10 years of experience in PR and Design. CTO: Ricardo Spizona. Systems Engineer. Specialist in Server Side Programming. 10 years of experience in the software businesses industry.
Background
Please confirm how you heard about the Unilever Awards:

twitter

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:

Founder

Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

No Poverty, Decent Work and Economic Growth, Responsible Consumption and Production.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

fidelitywave.com (Production Music Library) 2011.
interencuentros.org.ve (Creative and Cultural Industries Developmet) 2012
giftinion.com (2015)

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

Wayra Telefonica.