Greendemia: Sustainable development crowdfunding

Year Founded:
Organization type: 
for profit
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Greendemia is an online platform capable of financing collectively, projects related to the sustainable development. We are a crowdfunding business that connects initiatives coming from any individual/entity with the community and anyone interested in contributing to the sustainable development.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if we use the power of crowdfunding tools to finance strong and solid sustainable development initiatives capable of gaining the commitment of the community, notwithstanding the culture, religion, location or any difference we may identify?
About Project

Problem: What problem is this project trying to address?

Sustainable Development agenda is part of all committed People willing to take action when we talk about "No Poverty", "Zero Hunger", "Clean water", "climate actions", among others. However, we have 2 problems: 1. It does not exist a tool to make those private initiatives happen. 2. Once having the tool, the variable “fundraising” is key by the time of implementing solutions related to sustainable development.

Solution: What is the proposed solution? Please be specific!

In order to tackle the two of the problems, we have created a crowdfunding platform focused on Sustainable development problems. There are many related platforms where we can prove that the idea has been validated (Kickstarter, Indiegogo, Ideame in Latin America, among others), however, it does not exist an online platform focused on sustainable development initiatives, where the company that created the platform, connects the sustainable development suppliers (the solution), the beneficiary (problem) and the people willing to afford the project (crowdfunding). The tool can be also used to promote products/solutions to add an additional sales path (ie: I have invented a solar bottle and I want to sell the first production thru the tool).
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Let's talk about an specific project: There is a non-profit organism called "Fundación Carmela Fassi" that supports people under vulnerability situation in order to insert them in the labor market. This community does not have hot water and they didn't expect a short-term solution because they needed to connect conventional gas. A renewable company, which manufactures solar thermal water heaters, identified this problem and they loaded a project in order to fundraise and afford the project with the community and everyone who wanted to support it. The solution is coming with a sustainable process (clean energy) and the foundation can continue inserting people in the labor market, improving their quality service.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

We are just getting started. We have more than 10 projects to load in the platform, however we consider appropriate to take time and move forward solid and concrete. Our first impression is that the tool generates empathy with: 1. People interested in loading a project 2. Companies involved in the sustainable development Market and 3. People willing to afford projects. The success of the tool belongs to three aspects: 1. Being transparent, we are a profit company but we are doing a responsible business. 2. Support projects with first quality suppliers, reinforcing the trust of the project. 3. Being an opportunity to sustainable development entrepreneurs to promote their businesses.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

We imagine our business with three different units: 1. Social impact projects, which is what we are doing now. 2. Innovate in sustainable development products/solutions: Using our tool to promote and sell new products (a sort of pre-launch process to test any kind of related product). 3. Sustainable development projects to incubate or accelerate business ideas or first phase business (Sustainable Development incubator or accelerator).

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Each project, in order to be executed, has to fundraise before the execution. That means that the implementation of the initiative is going after collecting the required budget to make it done. Regarding our monetization, Greendemia has commissions for each project executed in our Platform (10%). We consider expenses for advertisement and logistics, contemplated in the total budget of each project (outside of our fees).

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are some competitors as regards the crowdfunding concept, however, there is nobody focused on sustainable development projects so we are convinced that we will position the brand if we make appropriate alliances with the main players of the field. Kickstarter worldwide, Ideame in Argentina, Nobleza Obliga are the main competitors, non of them are related to sustainable development as a main concept.

Founding Story

We are a team of four people, committed to renewable energies. As a matter of fact, we founded Bauris (, a sustainable application counseling more focused in solar energy. Our will of creating a 2.0 Business, the current situation of our country as regards green energies and sustainable development plus our commitment with the sustainability encouraged us to create Greendemia. We have experts in finance, business, graphic design and communication, hence we consider we have "what it takes" to make this business successful. We are proud of being part of the company where we want to do business while doing great things for our people and Planet.


Nicolas Ochoa: Co-founder and Finance Santiago Trombetta: Co-founder and Business Martín Salassa: Co-founder and Graphic design Valentina Casnati: Communications and Marketing
Please confirm how you heard about the Unilever Awards:


Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:

Co-Founder / Finance Leader

Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

No Poverty, Zero Hunger, Clean Water and Sanitation, Affordable and Clean Energy, Climate Action.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

We have experience in businesses other than the ones related to Sustainable development (Sports, Real State, Finance and Design counseling and mentoring). Currently, we are making focus on businesses that create added value to People and Planet.

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

Nobody else is working with us.