Hause Nü

Hause Nü: Pack To The Roots

Berlin, GermanyNam Dinh, Vietnam
Year Founded:
Organization type: 
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

“Pack to the Roots”–a backpack full of intelligent design,traditional textile crafts and social engagement for Vietnam.We introduce a new philosophy of textile manufacturing to industrialisation affected countries through vocational workshops. We build an open video source platform for transparency.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if we start a complete new approach of textile manufacturing and labour conditions in rural areas affected by rapid industrialisation and climate change?
About Project

Problem: What problem is this project trying to address?

The textile industry had become a shadowy unbearable business for all participants. Throwaway clothing of the fashion industry,produced under poor labour conditions and excessive overtime in factories leads to a throw away of all humans ethics. Women from the rural communes at the seaside of Nam Dinh,Vietnam used to work at salt production. Extreme weather conditions and sea level rise due to climate change impedes their livelihood opportunities.

Solution: What is the proposed solution? Please be specific!

In collaboration with the NGO NCCD Nam Dinh Center for Community Development Hause Nü gives vocational trainings in sewing of green design pieces. We use Vietnamese traditional handwoven fabrics of the social protection center Hoa Ban in Mai Chau. We constantly publish our working process with video footages online on our website and social media. Hause Nü opens up a transparent insight at any stage of the project. Our goal is to inform and educate local communities and work closely with them in the production process of "clean and transparent" goods. We also inform worldwide through the open source platform. Spectators can attend our mission journey.We show another working philosophy through intercultural exchange and knowledge transfer.


funding of the federal chancellery of Austria/ our video documentary shown on the Austrian TV ORFIII for culture and information in May 2016/ small funding of the German Goethe Institute Hanoi/ project exhibition at Goethe Institute 2016
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

To implement global change we plant the seeds at the other side of the production chain. On our mission journey to affected development countries such as Vietnam we build a bridge across west and east and give a transparent insight of our working process. Through video footage, we document the current situation and raise awareness through social media campaigns. The mission is to give voice to the person behind the production chain. With interviews one can gain an ongoing personal impression about the background, their values and desires to learn about their actual needs. We act goal-orientated locally - building up a strong network on site, such as NGO NCCD, project manager,handcrafter,artisan,communes,institutions and women organisations.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

With a funding of the federal chancellery of Austria we were able to start the first workshop with the woman group of Hai Chinh,Vietnam. Each of the women successfully realised her own NüPack - a specially designed bag pack which produces nearly no waste in the manufacturing process.Together with the social organisation Hoa Ban,we produce handwoven material for the goods.With another funding of the German Goethe Institute we currently are planning the second workshop with another women group.Our long-term goal is to ensure a stable and sustainable income for women of rural communes to reduce poverty in those areas. Our prospective target is to build up a transparent local production chain with unique products made of Vietnamese natural resources.The profit margin should ensure a reasonable price and income for all parties. In the future we implement additional workshops in other regions.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Our goal is to reach a broader target group especially through our social media pages and website, where we constantly update our video blog journey report. Spectators can join our working process. Our footages will be shown as a documentary on further media channels such as TV (ORFIII for culture and information) and radio podcast (voice of Vietnam). Currently we are planning a textile exhibition together with the German Goethe Institution where the project will be shown in 2016. In collaboration with further local social enterprises such as ZóPaper we widen our product and customer range.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Hause Nü has designed a charity product. The souvenir will be available in different countries. Generated profit will be reinvested in development projects such as "Pack To The Roots".In the launch phase we apply for further fundings to develop sustainable employment for the women.Produced goods will be sold partly in Europe and on the Asian market.With our business angel we build up distributions channels for our international produced textiles.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

"Armed Angels" is a pioneer of a contemporary textile supplier investing in fair trade and payment of the employees. As a typical fair fashion label it is customer oriented and doesn't work on local development. "The Little Market"build sustainable partnerships with artisans from around the world."The Little Market" doesn't work with eco-textiles. Currently Vietnam is focused on industrial production processing to export to foreign countries. Our goal is to work with the locals to build up quality apparels and goods made from natural resources of the country, manufactured in Vietnam.

Founding Story

As second generation of Vietnam refugees Nü comes from a modest background which leads her to question consumption in her early age.During her studies she was engaged in second hand trades.In one of her theses she wrote about the rapid decrease of traditional costumes and handicraft in Africa due to globalisation. With solution orientation she built up a fundamental philosophy of holistic living and working ethics,which leads to a healthy growth of individuals. After her studies she collaborated on her arts and crafts label silant|nü based in Berlin. Nü sees her mission in balancing the needs of the environment.In numerous collaborations she contributed to implementation, change and growth.


Tran Hong Nhung, project manager - part time / Nguyen Van Ahn, translator and assistant - part time / Bernhard Staudinger, video artist and project leader of - part time / Christoph Lemmen, documentary filmmaker and cameraman - part time / Michael Trinh, Web-Developer - part time / Hwie Kwee, distribution and sales - business angel / Antonia Rahofer - expert board communications / Verena Snurer - expert board marketing and PR / Nora Friedel - expert board post production, editing / We are planning to work with international interns and volunteers from the project based countries. Currently we are looking for a full-time business partner.
Please confirm how you heard about the Unilever Awards:

Through Changemakers

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:


Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

No Poverty, Gender Equality, Decent Work and Economic Growth, Responsible Consumption and Production.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

09|2015: Sinopale Hal Shop, Design for Community Based Sustainable Development, Sinop Turkey:
The aim of the project was to develop a social business in Sinop, by developing new marketable cultural products by re-designing and branding existing cultural goods and services. Designers from different disciplines, such as graphic design, industrial design, internal architecture, social design, fashion design - developed new cultural products by re-designing existing cultural products. The design products were produced by artisans in Sinop for a shop opening.

2011-2013: silant|nü sustainable textile label for textile art and design - temporary showroom 04|2011-07|2012 Berlin, Kreuzberg

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

Miss Tran Hong Nhung, former project manager of Rosa-Luxembourg-Fondation, founder of Zó Paper - social enterprise for handmade Paper Hanoi, - project manager
Mrs Quyen Tran, founder of the NGO NCCD (Nam Dinh Center for Community Development)
Mrs. Mó, chair woman of woman union, Hai Chinh

Mr. Hwie Kwee, chairman of Business Angel Club Berlin-Brandenburg, - Distribution and Sales
Mrs. Dorit Lehrack, former director of Rosa-Luxemburg-Foundation Hanoi, International Senior Advisor for the China Association for NGO Cooperation, project leader of Ground Water Protection Vietnam, - Mentor

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