ISI (InForma Social Incubators)

ISI (InForma Social Incubators): InForma Social Incubators

Porto, PortugalPorto, Portugal
Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$250,000 - $500,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The Social Incubator InForma wants to stand out as a response to the increasing and critical unemployment lived in Portugal, specially youth unemployment, which according to official data already exceeds 40%.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if we lived in a world without unemployment, where to create a business it was easy, fast and secure. And if there was a new social response, with shared spaces, between young and elderly people?
About Project

Problem: What problem is this project trying to address?

The unemployment affects worldwide reaching over 200 million people (75 million youth), 30 million more than before the financial crisis of 2008 and has tended to increase over the coming years. Long periods of unemployment be linked to the deterioration of your physical well-being and social breakdown: • Mild mental disorders, • Depression, • Low self esteem, • Feelings of frustration with life, • Cognitive difdifficulties.

Solution: What is the proposed solution? Please be specific!

It just wants to welcome an unemployed people, providing them the knowledge and skills, low-cost techniques and physical infrastructures, which allow them to develop ideas and businesses. With this project, entrepreneurs of any age and training can build their business; obviously endowed first with adequate knowledge. Another innovative point is the availability of commercial spaces in the country and also on other ONG’s (ONGs network) in order to use existing functional areas, such as the laundry, hairdresser, training rooms, doctor's office, gym, among others that are under-utilized, providing not only employment and creation of new business but also obtaining revenue by ONGS and therefore increasing their own sustainability.


High Recognition of Merit by the Portuguese Republic President; Recognition: Strategic Importance for the National Economy; Active Citizens of Europe Award 2013 - European Commission; Prize Social Innovation - EDP 2013 (Electric Power Company);
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Real Story: In 2013 we has in the Elderly Support, an man, 81 years old, retired, who worked a lifetime in the manufacture of gold pieces with ancient techniques, some already forgotten in time. On the Community Youth Group, we has a girl, 21 year old, Degree in Jewelry and she was unemployed. We decided to join the elderly and the young in the Social Incubator, suggested: "Why you don’t record all the old gold manufacturing techniques (without this registration, the techniques were lost when the elderly died) and then create a line of modern jewelry, using the techniques of yesteryear. With this, today she has worldwide jewelry awards and is producing jewelry for the prestigious brand "Burberrys."

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

During 2014 we created a pilot in the facilities of the Day Center (Social response to elderly people) of the Association of Schools Jesus, Mary, Joseph and we supported the development of 31 business and 122 jobs (young entrepreneurs). So the team now intends to carry out the 2nd phase of the project which is replication throughout the country, and after throughout the World via the NGOs network using a model of Social Franchising. With an experienced team and partners who believe this idea will be able to transform it into a true Social Response able to tackle the scourge of unemployment and therefore make it a very important tool in local development, intergenerationality, active aging, sustainability...

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

With the Portuguese Social Security, we are creating a social franchising ISI (It reads EASY), with a Manual that teaches NGOs to replicate the concept, creating a network of social incubators in underutilized spaces, without the investment of NGOs because leverages existing resources and infrastructures. We'll cover 5,000 NGOs in Portugal. On average, each NGO can support 25 business and 100 young entrepreneurs per year; that is we can have capacity for 125,000 businesses and 500,000 entrepreneurs. Create a business is ISI. Ending unemployment is ISI. ISI - InForma Social Incubators

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The ISI franchising, unlike other franchise systems, does not require any type of entry rights, just as income obtain the rate of 5% royalty, so the success depends on the success of its franchisees, proving that we believe in this innovative model. Royalties will support the management and marketing structures. This model does not require investment of replicating NGOs because leverages existing resources and infrastructures.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Unemployment is a serious highly neglected issue. The traditional incubators are restrictive, generally adapted to innovative business from technology sector, developed by young graduates. With this project, entrepreneurs of any age and training can build their business; first obviously endowed with adequate knowledge / learning. Furthermore it is intended to encourage the creation of traditional business with easy access to any citizen, such as sewing or cleaning services, because the innovative businesses are, by nature, imbued with greater risk.

Founding Story

In constant search for solutions to the problems of society in which we live and always with a vision of sustainability of social institutions, a group of entrepreneurs decided to undertake a study to understand which social responses should create in their community. As a result, they realized the absence of answers to the elderly population and unemployment. Began to build a day center for older people and realized that the law required functional spaces were created with very little use and then decided to create the first permanent incubator, using underutilized spaces of the Day Centre, joining young and old people in the same space.


*Nuno Santos - Business Manager - Executive Director - Full-time *Tiago Pereira - Social Worker - Deputy - Full-time *Paulo Santos - Business Manager - Director - Full-time *Hugo Tavares - Portuguese Social security - Advisor - Part-Time *Carvalho Guerra - High Prof. Catolica University - Director - Part-time *Rui Pedroto - CEO MAM Foundation - Advisor - Part-Time *Several - EDP Foundation - Advisor - Part-Time (And several partners)
Please confirm how you heard about the Unilever Awards:


Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:

Business Manager - Executive Director.

Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

Decent Work and Economic Growth.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

Nuno Adriano Santos is also the DoctorGummy Founder & CEO, whose research process began 5 years ago.

Resist and cry are the forms of many children reject certain medicines, which is normal, because its unpleasant taste, making it an inconvenience for parents in treatment success. Much of pediatric medicines contains an excessive amount of sugar, some with rates above 80%, contributing to the generation of cavities in over 50% of children and for the childhood obesity and diabetes.
The DoctorGummy solution is to produce gums, lollipops and chocolates 100% healthy, no sugar, no gluten, no lactose, no artificial colorings... and add to them the active ingredient of the medicines using them as excipient; facilitating their administration and nullifying the contribution to the generation of cavities, obesity or diabetes in children, in elderly or in anyone.
The orientation of the European Commission to create regulations to reduce the sugar in medicines becomes a great influence on the lookout for alternative solutions to the difficulty of medicines administration.
Two national patents and one international patent were registered (186 countries), in one of the largest industries in the world.
Once we arrived at the formulation of goodies 100% healthy, we were driven by the partners to also advance to the context of food distribution, selling the same healthy goodies but without the medicines treats, creating awareness for the concept to the market, a great marketing campaign. We already established distribution agreements in 131 countries, with companies like Walmart, Carrefour, Tesco, Walgreens, Amazon, BestBuy, Kroger, Pão de Açúcar, Aldi, Costco Wholesale, Ikea, Aeon.

Other initiatives:
Financial and Business Administration Sectors : Health, Food, Technology and Social and IES Business School Trainer in Social Entrepreneurship Social.
Promoter and founder of the following projects:
InForma" Social Incubators;
Fresh4U - 1001 things ever imagined doing with fruit;
Spranger – You don’t even think;
Vitamin S - Charity Certification;
CES Association - Communication for Social Economy;
Plan B - Sweet as honey;
XopBiz - Collective Shopping for companies;
XopSocial - Collective Shopping for the Social Economy;
XIP - Sustainability of the 3rd sector;
Xipbox - Business Incubators;
SociAll - Software for the Social Economy.

2013 Active Citizens of Europe Winner.
2015 Social Merit Award winner - O Século Foundation.
finalist of the 17th edition of the Portugal Young Entrepreneur Award 2015.

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

- Prof. Doutor Francisco Amorim Carvalho Guerra (Higth-Professor in Biochemistry)
- Prof. Dr. Carlos Maurício Barbosa (Chairman of Portuguese Association of Pharmacists)
- Dr. Manuel Francisco Pizarro Sampaio Castro (MD e Councillor C.M. Porto)
- Dr. António Ferreira (President at the Directors Board of Saint John Hospital)
- Dr. Ana Cristina Sobral Marques Venâncio (Director of Porto Social Security Centre)
- Dr. Hugo Filipe Varela Correia Tavares (Director of Development Unit of Porto Social Security Centre)
- Dr. Paulo de Almeida Santos (President of AEJMJ)
- Dr. Rui Jorge T. Carvalho Pedroto (CEO FMAM)
- Dr. Sérgio Figueiredo (CEO EDP Foundation)
- Dr. Filipe Portela (CEO Mais Foundation)
- Dr. Ângelo Paupério (General Coordinator of Porto Solidarity Institutions Union)
- Dr. Carlos Azevedo (INSEAD Investigator for the Social Economy)
- Dr. José Paulo Magalhães Correia de Matos (VP at JC Regulatory Communications Authority)
- Dr. José Rodrigo Teixeira Bento de Melo (Administrator of the Holy Trinity Order)
- Dr. Ana Maria Príncipe (President at the Directors Board of Saint John Hospital Advisor)
- Dr. Manuel Ramalho Eanes (Executive Board Member of ZON Optimus)
- Eng. Nuno Adriano Santos (Eng Chemical / InForma Business Manager - Executive Director; DoctorGummy CEO)
- Nuno Miguel Durães (Diagnosis and Therapy Technician)
- Tiago Pereira (Auxiliary and caregiver of the 3rd Age)
- Inês Martins (Biopharmaceutical)
- Silvino Henriques (Microbiologist)
- Filipa Rocha (Microbiologist)
- Daniel Santos (Physiotherapist)
- Patricia Spranger (Chemistry);

IAPMEI - Agency for Competitiveness and Innovation, IP.
AICEP - International Association of Portuguese-Speaking Communications.
Portuguese Industrial Association.
ANPME - National Association of SMEs.
Air Telecom - Portuguese Telecommunications Operator.
Society of St. Vincent de Paul at Portugal.
Entrajuda - Support for Social Solidarity Institutions.
Portuguese Youth Foundation.
Controlinveste Group.
Impresa Group.
OneBiz Group.
PmeSaude Group.
Sonae Group.
Polytechnic Institute of Porto.
ISMAI - University Institute of Maia
Portuguese World Medical Association.
MOP - Multimedia Outdoors Portugal, SA.
Oporto City Hall.
PRIMAVERA Business Software Solutions.
Radio Renaissance.
Remax Portugal.
Portuguese Catholic University.
University Fernando Pessoa.
National Confederation of Solidarity Institutions (CNIS).
EDP Foundation.
Oorto Metropolitan Area.
Portuguese Investment Bank (BPI).
ESLIDER Portugal, Association.
Manuel António da Mota Foundation.
IES - Social Business School (IES-SBS).
Employment and Vocational Training Institute (IEFP).
TESE - Development Association.
SIBS – Forward Payment Solutions.