Joel Molefe's New Entry

Joel Molefe's New Entry: Promoting and Recognizing Brands, Business and Products produced from Soweto

South AfricaSouth Africa
Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

initiative that Recognizes and Promote Brands, Services, Products, events, Campaigns, Entrepreneurs and Community Builders from the Community of Soweto.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if it build a network and opportunities for Businesses, Events, Campaigns, Projects and Partnership that will benefit the community of Soweto at large
About Project

Problem: What problem is this project trying to address?

Unemployment and encourage Entrepreneurship spirit with the community of Soweto. Assist Soweto SME’s with development and growth, support infrastructure in form of Mentors, Incubation consultation and Specialist Services. Facilitate active involvement of brands and products to create employment for Soweto citizen encourage events, seminars with relevance to partners, advertisers, sponsors, exhibitors and other relevant institutions

Solution: What is the proposed solution? Please be specific!

To train and develop current small business in soweto producing or in the manufacturing sector. Ensuring Corporates invest their CSI’’s budget for marketing returns and social impact Assist Soweto SME’s with development and growth, support infrastructure in form of Mentors, Incubation consultation and Specialist Services Form partnerships and facilitate sourcing of grants for SME suppliers, contractors and enterprises Awards Fund: Identification, recognising and promoting brands for business start-ups, suppliers with potential and ability to deliver to the needs of communities, big business, train and support them to become eligible or preferred suppliers within Soweto. Have a Online portal for Soweto Brands and Products, services


None thus far, but been recognised from government institution Economic development in Gauteng, Soweo UJ campus
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Brand Identity  Provide Integrated package of Office Space  Marketing and Advertising of Brands and Products  Coaching and Mentorship workshops to the Entrepreneurs and Brands and Product Developers  Leadership Skills Workshops to the Entrepreneurs and community of Soweto  Business Networking Sessions to Create opportunities for the Community of Soweto.  Research and Development - for feasibility studies and check for more opportunities for community of Soweto and the business owners and check which new opportunities are available and new entrants or strategies to enhance the Products.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

we have made soweto business owners trade with each other, created our own economy within local businesses facilitated funding for several businesses in soweto which proof can be provided. involved in organizing major inspirational events in soweto and also Business picnics we intended in growing the small businesses by providing them with equipments, tools and skills to expand their business organize major Entrepreneurial Summit in soweto and also open an Incubation Centre for Small Business in soweto.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

We intend to deliver the value Added Service through the following Process and Guideline Ensuring Corporates invest their CSI’’s budget for marketing returns and social impact Assist Soweto SME’s with development and growth, support infrastructure in form of Mentors, Incubation consultation and Specialist Services Form partnerships and facilitate sourcing of grants for SME suppliers, contractors and enterprises Awards Fund Identification, recognising and promoting brands for business start-ups, suppliers with potential and ability to deliver to the needs of communities, big business,

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Open a Business Hub or Incubation Center where entrepreneurs can come work there and pay a certain amount to be able to pay the Administration Cost which occur every month. host Business seminars which attendees can pay to attend. provide Marketing and Advertising space on the Soweto Brands Online Portal for a certain fee.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

None as far as our research in soweto, on in Johannesburg CBD there is an organization called the Hook up Dinner which connects engage entrepreneurs around Johannesburg every month on a business networking session.

Founding Story

Soweto Brands was founded in a dinning room on a saturday when the founder Joel Molefe was researching on the Community builders in soweto which are popular and on the internet or media but did not find one except for Dr Richard Maponya. he took it upon himself to profile weekly a product, business or community builder in soweto to post on social media so they can be recognised and promoted.


The Team behind Soweto Brands 1. Joel Komisetso Molefe: Founder and Chairman Joel Komisetso Molefe is a young, passionate Entrepreneur and a Director of MEKOMO Projects and Transport Services Pty Ltd which supplies office consumables and Medical Equipment and Hospital furniture to private and public companies. His skills and experience from the Banking Sector ranging from Compliance, finance, Risk and fraud background contributes to the daily running of the businesses he is engaged within and has Studied Accounting throughout his educational journey where he currently holds a Diploma in Accounting and Financial Computing, National Higher Certificate in Banking Advisory Services and he is also one of the individuals that have benefited from being incubated at the Branson Centre of Entrepreneurship having to go through the Foundation and Advance course at the Branson Centre of Entrepreneurship. 2. Meshack Henyang Nchupetsang : Vice Chairman Meshack is the co-founder and deputy chairman of Soweto Brands. After attending several prominent businesses networking sessions, Meshack developed interest in creating models of business networking activities with one objective of building new business relationships and generate business opportunities for Soweto SMME’s. Meshack is also a professional admitted attorney of the High Court of South Africa. He is the Founder and a Director of Nchupetsang Attorneys with more than 8 years legal experience now. He is in possession of a Bachelor's degree in Law (LLB), Master's degree in Law (LLM) achieved in 2006 and 2011 respectively both from the University of Johannesburg. He is also in possession of Business Rescue Practice Certificate jointly offered by Centre of Business of the University of South Africa (UNISA) and The Law Society of South Africa (LSSA) as well as various certificates from different institutions. His main field of practice is in a spectrum of Commercial law (e.g. contracts), Magistrate and High Court litigation, debt, Debt review, Business Rescue Practice, Administration of Deceased Estates Education Law and Children Law. 3. Millicent Motaung : Secretary Millicent Motaung is a young and Vibrant Individual and a Marketing Manager at TearDrop where she is leading the Marketing Department. She Graduated from PC Training and business College where she was studying her Degree in Marketing and Advertising Majoring in Administration. She is passionate about developing people and Business including the community. 4. Itumeleng Molefe : Treasurer Itumeleng Molefe is the Founder and Director of Lethabo Health and wellness Services Company. An experienced and knowledge of Psychotherapy, Personal and Group Therapy, Community Development and Projects, Supervision and Mentoring Students/Interns, organisational Behavioural Change, Facilitation and Training, Human Resources and labour Relations. His passionate individual about people management and community development he has 32 Years of working experience within the field Of Social work Practice, Human Resource and Labour Relations, after obtaining the following Qualifications BA- SOCIAL WORK (Unin), DPLR (Unisa-SBL), BA- HONOURS (RAU) in Human Resources and Labour Relations Management. His an affiliated member of the following Bodies, South African Council of Social Services and Professions Employee Assistance Programmes association of South Africa (EAPA-SA) Gauteng Chapter National Association of Social Workers (NASW) Institute of People Management (IPM)
Please confirm how you heard about the Unilever Awards:

on social media

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:

Founder and Chairman

Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

Decent Work and Economic Growth.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

Visit soweto campaign
Sowheretoo nyt cab
production of recycled furniture in soweto with tyres
founder of Soweto Businesss Dialogue

Branson Centre of Entrepreneurship South Africa Club52 Entrepreneur of the week!
Joel Ke-Omisitswe Molefe – Mekomo Projects and Transport Services
“Believe in your Dreams and Passion, everything is possible”
Joel Molefe is a success story of note, his entrepreneurial journey will inspire and motivate you to not only dream BIG but to have the determination to see that dream become a reality.
Joel started his journey by selling sweets, snacks and lunch packs at a Primary School. But through it all he never lost his motivation, which was to own a group of companies and being known for doing great things and leaving a legacy for his family. Mekomo Projects and Transport Services was then born!
All his hard work and determination paid off and today Joel Molefe is the founder and owner of two successful organizations, which works with both the private and government sectors.
Mekomo Projects and Transport Services is a growing transport organization that provides door-to-door secure and safe transport in and around Soweto at night, ensuring all passengers arrive to their destination and to their home.
The Branson Centre of Entrepreneurship South Africa has been essential in assisting Joel in developing his entrepreneurial skill and has been a platform for him to develop his other organization called Soweto Brands.
Soweto Brands is an initiative that showcases, promotes, and recognizes Brands, Products and Services from Soweto.
When asked where his inspiration comes from Joel had this to say, “My Daughter, cause she believes in me and she always has bigger dreams”
“Do not give up in life; always strive to finish the race” – Joel Molefe
Contact Joel:
Facebook – Mekomo Projects and Transport Services
Twitter – @mekomogroup
Website – Mekomo Projects and Transport Services

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

Deshun Deysel and Associates
Kol Events and Management
Soweto Business Access
Kukhanya Ads
Rivoni Training Academy
Soweto wireless user group
Soweto Hotel

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