Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Paul is an apple producer trying to limit the use of pesticide in his exploitation by developing integrated agriculture, which takes extra time & extra money. His apples contain no pesticides’ residue, but Paul struggles to sell his apples at a good price because his neighbours who use a lot of pesticides sell the same apple variety at 0,50€/kg. With the « Label Blanc » certification, he’s now able to negotiate his apples at 0,80€/kg because he can prove their added value. He can now live better & develop his technics, knowing that his work will be valued.
Mary, who’s pregnant, will buy Paul’s apples for 2€/kg in the store because they have no pesticides residu, compromising between regular apples (1,50€/kg) and organic apples (2,50€/kg).
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
-France is the 3rd country (after India and the USA) with the highest use of pesticides in agriculture.
-The French government launched the "Plan Ecophyto" in 2008 with the objective of reducing the use of pesticide in agriculture by 50% by 2018, but it is not working, so they extended the delay to 2025. Now, the government tries to promote agroecology but with no incentive, and especially no economic opportunity to promote the agroecological products, it does not seem to work fast enough.
-Scientists and doctors regularly warn us about the potentially disastrous effects of pesticides on our health & environment.
-76% of French consumers are worried about the presence of pesticides residues in their food.
-77% of the French consumers not buying organic food say the main reason is the high price of organic food.
The "Label Blanc" will promote agroecology by meeting consumer needs.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
In 2006, integrated agriculture represented only 0,3% of the French exploitations, which leaves a huge potential of improvement for this type of agriculture. The Label Blanc initiative intends to accelerate the pace of theses changes by providing economic incentives for the producers to improve their production technics, which might be replicated or absorbed by the government for example (as a part of their policy). The initiative would also bring the market towards better food quality by establishing new requirements, thus creating a dynamism towards better production modes.