Kaputt.de : kaputt.de Smartphone repair online website

Berlin , GermanyGermany
Year Founded:
Organization type: 
for profit
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Giving every person with a broken smartphone the choice for a perfect solution. Whether that is buying spareparts, comparing repairmen or selling your phone to a recycler.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

every person could contribute to a more sustainable living just by using our website
About Project

Problem: What problem is this project trying to address?

kaputt.de is trying to fight against planed obsolence and furthermore is tyring to make people aware, that everybody can contribute to a sustainable living, even if its just your smartphone.

Solution: What is the proposed solution? Please be specific!

By providing the user of our website with the opportunity to choose between repairing your phone your self, finding the right repairmen in your area or selling your phone to a recycler, users of our website contribute to a sustainable living and fight planed obsolence. This way our resources are gaining protection.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Our primary activity is suppoerting people with broken phones. By giving them the best option in repairing their phone we contribute to a more sustainable livestyle and living. Since people are motivated to fix their phone instead of directly buying a new phone, not only money but especially resources are protected.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Up to date, the firm has been capable of attracting around 15000 website visitors per month, which are all potential users. In the future we are having no limit for how many people should visit our website and be part of the sustainable living lifestyle.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Due to the drastic growth the website is currently experiencing, one can argue that within the next 5 years the company will be one of the leading websites in the german speaking area concerned with smartphone repairation. Due to the growth that is currently experienced and forecasted, the sustainablility of the german speaking area will be drastically impacted. Also contributing to the fight against planed obsolence, more resource will be safed by each moment the website and company grows.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Investors and of course the money generated by listed repairmen, also from selling spare parts.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

In germany no one addresses the problem the way we do it. Since there is no such website giving the costumer such variety in opportunity when concerned with broken phone, kaputt.de is standing alone in the market of online phone repair.

Founding Story

The matter of fact that many people have a broke display or in general a broken phone, which was observed daily, helped the founders identify the market quickly. Especially with the growing importance of a smartphone in everybodys life, the idea of giving every person the opportunity to chose whether he wants to buy a new phone or let it be repaired was motivation enough for the founders. When now taking into account that also sustainability and planed obsolence could be tackled, the idea turned into action.


We are currently working with two interns, one SEO and Finance specialist, one Website designer and Coder, one sales man and our CEO. The teams composition ensures success, since the combination of employees and founders gurantees the right mixture of economic and e-commerce knowledge. Furthermore the interns contribute with freshly acquired knowledge from university, all participating in economic astudies.
Please confirm how you heard about the Unilever Awards:


Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:

Business Development

Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

Decent Work and Economic Growth, Responsible Consumption and Production.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.
Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

We are currently cooperating with further business angels and investor clubs. As well as such organizations are interested in our company, accelerators of big firms are currently investing in our company, since they have already identified the potential in our firm.