Khethi Ngwenya's New Entry

Khethi Ngwenya's New Entry: SchoolMedia, connecting brands to communities one school at a time.

Alberton, South AfricaSoweto, South Africa
Year Founded:
2010
Organization type: 
for profit
Project Stage:
Established
Budget: 
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

SchoolMedia was founded in 2010 and ever since we have made it possible for government and private sector to be in touch with the youth market creating marketing strategies that benefit the brand and youth environment.
Part of our revenue goes back into the school in a form of development.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if every young person had the right information at an early age ?
About Project

Problem: What problem is this project trying to address?

-Access to the right information for young people eg, career choices -Youth to have a variety of brand choices/awareness at an early age -To create a more active and creative/innovative economy

Solution: What is the proposed solution? Please be specific!

-Outreach campaigns -A1 Displays providing information on varies sectors placed around the school premises -Branded recycle bins in and around the school -Branded soccer goals to keep learners active We then after this donate wall clocks and signages to schools that are involved in our projects

Awards

We have been finalist in the Talk Radio 702 Small business awards 2013
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Example/case study We have access to do promotions and place branding in 10 000 schools across South Africa these are all rural and township schools. These schools battle with funding and run for many years with insufficient or no facilities. We proposed a branding opportunity on soccer goals for adidas South Africa. Schools that had no sports facilities now have a new set of soccer goals and 5 new soccer balls. Schools were now able to start their own leagues

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

This creates conducive learning environment if companies such as Unilever could get involved, in less than 5 years all 10 000 schools will be conducive for learning.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Once supported by big corporates we can rollout across many other developing countries across the world.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The schools receive branding and part of the revenue then goes back to the school in a form of development.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are other media agencies that do this but do not have the reach we have. Other agencies do it on a smaller scale.
Team

Founding Story

As a kid I found it fun to sell things, on his early start in the business world. Growing up in Alberton and Soweto he furthers that he was a very hyperactive school child and so grabbed at every opportunity he got. “I even sold sunglasses to my schoolteachers at a stage, Khethi laughs. I joined the organisation, I was elected as CEO where it became my responsibility to mentor students in ‘how to start a business.’” This was the moment Khethi began to see a gap in the educational market. “I went to school in an upmarket suburb, and I realised that there was so much more that I knew, that my classmates at the business school didn’t,” Khethi . And so he decided to start SchoolMedia

Team

Thami Gogela Project Manager Jared Stern Operation Manager
Background
Please confirm how you heard about the Unilever Awards:

Global Shapers Johannesburg Hub

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:

Founder and Managing Director

Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

No Poverty, Zero Hunger, Gender Equality, Clean Water and Sanitation, Affordable and Clean Energy, Decent Work and Economic Growth, Responsible Consumption and Production, Climate Action.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.
Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

We work with www.ince.co.za piloting a rural IT parent school communication tool.