Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Daniel, just graduated from Kuchara School, he wants to be a farmer and he has the neccesary tools to achieve it. Mary is one of his clients and she began to use Kuchara.com 10 weeks ago. Today, Daniel gets ready to bring the products to Mary and his other clients in the city. Daniel arrives at Mary's house, bringing the basket of goods that she has requested, including vegetables, eggs and some processed products. Mary tells Daniel, what she cooked last week and how the health of her children has improved in these 10 weeks. Daniel tells Mary, that with revenue of Kuchara, he just bought a computer that is helping him with his agriculture studies at the communitarian institute. Daniel and Mary say bye, until the next delivery.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
Kuchara is ready to launch its first pilot in Lima-Peru, with the participation of 25 future young farmers and more than 100 responsible consumers in Lima. For the last 3 weeks, we have targeted consumers who have never eat organic before, who are willing to participate in the program, not yet crowfunding education of future farmers, but buying their products just because of the social impact they generate. Kuchara will transform agriculture into an attractive activity for young farmers, and will enable consumers in the city to eat fresh local organic food at affordable prices. Kuchara is going to change the competitive relationship between producer and consumer, where the producer tries to sell the highest price and the consumer tries to buy the lowest price, into a relationship based in cooperation, where both benefit more cooperating than competing.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
In 2017, Kuchara will scale to other cities in Latin America such Mexico or Sao Pulo with their 21 and 23 million inhabitants; these big cities need a smart solution to bring food into their urban areas, while they reduce the high unemployment rates caused by migration of the rural youth. In 2018, Kuchara will scale to Europe, where the youth represent only 6% of the entire farming community, they urgent need young farmers, and Kuchara could be the solution. To achieve the expansion plans, Kuchara will find outstanding teams in each city, whom will run the local operations.