.kuchentratsch UG

.kuchentratsch UG: Cakes baked by grannies with love.

Munich, Germany
Year Founded:
Organization type: 
for profit
Project Stage:
$500,000 - $1 million
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Kuchentratsch, that’s cakes made by grandma/pa. We offer the facilities and fair wages. 30 seniors bring time, effort and passion for baking. This makes for activities, talking and income for retirees, ensuring stability in their lives. Kuchentratsch sells the cakes to finance the social business.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if every retired person in Germany had the chance to participate, be integrated and to have a task to do while increasing his or her income to live a fruitfull life?
About Project

Problem: What problem is this project trying to address?

An increasing number of retirees live in poverty and loneliness. Consequently they experience a lack of opportunity. In 2012 half a million people relied on the state for income. Many others depend on exhausting and boring side jobs. The demographic change worsens this situation. Additionally to the rising number of people over 65, family structures are changing. As the younger generation spreads all over the world, seniors are lonely back home.

Solution: What is the proposed solution? Please be specific!

With the .kuchentratsch UG we show one working solution that can address millions of retired people all over Germany. Baking is something this generation identifies with. This gives them a common ground and self-confidence. While our employed retirees increase their meager pensions, they naturally become part of a community. At the same time we preserve old recipes traditions as the seniors use old family recipes to create delicious cakes. The cakes, made from regional ingredients, are then sold in Munich and Germany. But this is just one of many ways. We want do find out all the other ways to give everybody a chance. We worked out a concept that will make a change if we get the opportunity to execute it.


Social Impact Start Fellowship 2014; Enpact Fellowship 2015; PEP Wirkungsschmiede Fellowship by Ashoka 2014/2015; Münchner Gründerpreis 2015; TOP 10 Seif Award 2014; ChangemakerxChange fellow Istanbul 2015
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Irmgard, 78 years, 3 grandchildren, has been living in Munich for 20 years. She worked 30 years but she only receives a meager pension. She was not able to afford her rent anymore and thought about moving to the countryside. New infrastructre, new people, new life. But Irmgard has a passion for baking and cooking. Her most delicious cake is carrot cake. Fo r6 months she has been working for kuchentratsch. There she earns money to afford her rent, she meets new people, she can show her skills and she be part of a group of people with the same passion. Now she is contemplating to set up a shared appartment with one of her colleagues, Maria Anna, 65 years old.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Kuchentrasch employs 30 retirees, 60 to 85 years old. With nearly 600 baking days over the course of 12 months, kuchentratsch has generated over 3000 tattle minutes. 2500 cakes were sold to people all over Munich. Besides making delicious cakes, kuchentratsch has built acceptance for loneliness and poverty of seniors. Until June 2016 kuchentratsch will be able to employ more than 90 seniors. The revenue of the last 12 month is nearly 100.000,00€ Also, kuchentratsch shows that a social problem can be solved within an economic frame. With this, kuchentratsch is a role model for others. There are several ways to increase the impact in the future: For example: An Open source toolbox to found other kuchentratschs in different cities, build awareness in companies on incorporate retirees, give advice to politicians concerning programs set up to satisfy the needs of retired people.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Firstly, we want to gather as much experience as possible and use the bakery to its full capacity: 90 employees, 15.000 cakes, 500.000€ in revenues per year. Also, we founded seniorentratsch e.V. to build a community to define needs, abilities and dreams of retirees. Then, there will be a scientific study on the generated impact. Furthermore, we want to build an online toolbox (open source) for adapters to increase the leverage of impact and advise adapters, companies etc. working with retirees. Lastly, we want to create approaches for politicians, advising them on policy reforms and programs.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Kuchentratsch UG itself is funded through its revenues. Seniorentratsch e.V. receives funding through donations and members. The impact study will be financed by partners, universities, companies and awards. The toolbox is funded partners, grands, public money, awards, donations and the profits of kuchentratsch UG. The guidelines for politics receive funding from partners, grands, public money, awards, donations and profits of kuchentratsch UG.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Kuchentratsch is a first mover​ . There are some examples that go into the same direction: ­ - headmates ­ - my Oma - Vollpension - Wege aus der Einsamkeit

Founding Story

​ Katharina wondered where she cold buy good cake. This led to her finding out that there was no place where she could find cakes as good as her grandmothers'. Besides this lack, she saw her own grandmother struggeling to find new friends and to be, part of a community Katharina wanted to help.


Founder: Katharina Mayer: Economical background, main focus on social and health mangement, hotelmangment education for 3 years. Cofounder: Katrin Blaschke: Economical background, main focus on IT and communication, worked several years in a bakery as a side job.
Please confirm how you heard about the Unilever Awards:

Recommondation of Arianna De Mario (Ashoka/Changemakers)

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:


Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

No Poverty, Gender Equality, Decent Work and Economic Growth, Responsible Consumption and Production.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.
Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

we are actively looking for people that are willing to go with.