Laamuna Handcrafted Art

Laamuna Handcrafted Art : Handcrafted Art Unique -Like no other-

Santa Marta , ColombiaLa Alta Guajira & Santa Marta/Magdalena, Colombia
Year Founded:
2015
Organization type: 
for profit
Project Stage:
Start-Up
Budget: 
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Laamuna Handcrafted Art aims to reduce to mayor extent the poverty percentage in the world through empowering women by providing decent work to needed communities for making it possible to achieve economical growth as a process result throughout Fair-trade. 

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if communities under the poverty margin in the world will be able to use their traditional handcrafted art to achieve decent work and economical growth?
About Project

Problem: What problem is this project trying to address?

Poverty. The problem that the project is trying to address is that certain communities around the world live in really critical conditions, the quality of life for these communities is poor. People who struggle to live with less than 1.25$ dollars a day are not able to afford basic needs. When they work extremely hard and even get exploited sometimes for what they sell.

Solution: What is the proposed solution? Please be specific!

The solution? The solution is Laamuna Handcrafted art. We as a company in the hand of fair-trade; started with the first community, The Wayuú community in Colombia. We will provide this people work that will lead them to a normal and better quality of life. Will help them to afford basic needs (shelter, health and education) as production of their handcrafted so valued Art. Applying the Grass roots approach by Starting with 50 persons from one community for the first year. Then the next year we add another community (50 people) in other part of the world e.g. Nepal, plus an increased number of the previous community. And scaling by increasing the number of communities targeted per year.

Awards

The project has not received an award or honor so far.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Sara Palacio, our first Wayuú artisan at Laamuna Handcrafted Art. She tells a story which holds much pain in her soul: If I sell a bag for a day; my family will be able to eat, but, if I don’t sell any; my family won’t be able to have a piece of bread to their mouth because there will be no money. Laamuna Handcrafted Art will provide Sara a constant real job as she will be always providing products from the most valued art, at home where she can spend her working time waving products for Laamuna instead of trying to go out to the beach and city’s streets to try and sell any. Through fair-trade providing these artisans an economical growth that will allow them to live out of the poverty margin.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

We have targeted 3 Wayuú artisans up to date since October 2015. We are currently developing prototypes of the products as we have introduced NPD into the production so the difference for the buyer can be spotted. We have evaluated the cost of production including the premises (near community to reduce costs of community transportation) for where for workforce can be provided of education for NPD, capacitation and where quality control of products can be developed. Laamuna is currently developing prototypes in 3 kind of products made from the wayuú handcrafted art: Mochila, laptop sleeve, clutch as a starting point. The cost of production & work of each item is roughly around 50$ dollars. So each of the women will be able to give Laamuna an item worth 50$ dollars for them. Each woman will be able to earn constantly with the hand of Laamuna.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The main spread strategies moving forward is Geographic spread by Scaling. We are aiming to target a new community per year, this means adding a new community per year, therefore adding new products to our product range. We also plan on forming the company name formerly in Santa Marta, Colombia where it is headquartered, this means legally established. We also need to acquire our website platform and the hosting, plus acquiring Laamuna’s premises where its activities will be taking place. It is also needed to add the packaging design.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

My family is currently funding Laamuna Handcrafted Art. We will be launching a pilot test to make sure about the financial sustainability of the company. This pilot test will be launched with 30 women producing 8 items a month which will be 240 items a month. To maintain the growth of this work will be by the profit margin made of per item sold. This will lead to grow and sustain the business meanwhile scaling.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

The same project has not been addressed up to date. Companies around the world have raised the idea of targeting a solution for poverty and taking communities out of poverty margin. With existing companies with a probability of having one of our products in the market, but they won’t be the same because of the products uniqueness in design, story, and meaning.
Team

Founding Story

Maria Carolina, a young entrepreneur has made a decision that will contribute on giving a turn on the lives of Wayuú artisans (In near future, to communities around the world): she would create a brand that will expose this art to the world. Designs, details, quality and exclusivity will be the key elements of the brand. After two years, she has finally met a Wayuú artisan. Due to her strong will to change the world for good; she has found motivation to continue with her project and dream, contributing to improve the Wayuú Quality of life by providing working opportunities to the Wayuú artisans as a start to future scaling, and with the support of her parents and family.

Team

The current composition of my team is myself (Founder and CEO) and my Father who has been my mentor. And currently three wayuú women which with whom we have been developing the product prototypes.
Background
Please confirm how you heard about the Unilever Awards:

Where I study BBA (Hult International Business school London)

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:

founder

Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

No Poverty, Decent Work and Economic Growth.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

I have pioneered no previous entrepreneurial activities as I have been working on this idea for a year so far.

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

I am working with my father as my mentor, due to his more than 25 year experience on business.