Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
A family with 4 kids in Kenya purchases two kilograms of charcoal for cooking per day. One tin costs around .55 Euro. Clean cookstoves reduce charcoal consumption by half, meaning the family will purchase just one tin per day, accruing an annual savings of 200 Euro, nearly twice the average monthly income in Kenya. Over the five year product lifetime, it can save them nearly 1,000 Euro, almost an entire year’s salary.
Emily, a talented young woman with a natural knack for sales, had only been able to find work as a maid. She now earns an average of $227 Euro per month, over twice the average per capita income in Kenya. She is saving to start her own business while also financially supporting herself and her widowed mother who is blind.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
Through the distribution of clean cookstoves, LivelyHoods saves customers 50% on charcoal, improves their health, reduces carbon emissions, and decelerates deforestation. We’ve improved the lives and health of over 8,000 families, saving them a combined total of over 4 million Euros. We’ve also prevented the destruction of an estimated 137,150 trees while also preventing 96,281 tonnes of carbon dioxide from entering the earth’s atmosphere, the equivalent of taking 20,270 cars off of the road. In addition, we are employing over 100 individuals as sales agents in our seven branches in slum communities throughout Kenya. This job offers formerly unemployed individuals the opportunity to gain skills in sales, marketing and customer service, while earning an average wage above the international poverty line. It also instills confidence and hope for a future of financial independence.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
LivelyHoods plans to become cash-flow positive through replicating our hub and spoke model into 40 branches throughout Kenya. To date, we have opened seven branches across two counties. We will continue to open branches within a few hours of Nairobi in 2016 and in 2017 we will begin reaching other major urban hubs including Kisumu in Western Kenya and Mombasa on the Eastern Coast. Our vision is to reach every Kenyan household in need of clean-burning cookstoves and then replicate our financially sustainable model in other countries in East Africa such as Tanzania, Uganda and Rwanda.