NAFA NAANA: Enhancing access to clean and efficient energy solutions

Ouagadougou, Burkina FasoBurkina Faso
Year Founded:
Organization type: 
Project Stage:
$250,000 - $500,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Enhancing access to clean and efficient energy solutions through a microfranchised distribution network and microfinance services in Burkina Faso.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if poor people from rural areas in all developing countries could afford clean, unlimited and healthy energy on their daily life?
About Project

Problem: What problem is this project trying to address?

Nearly 3 billion people worldwide use harmful open fire for cooking and 600 million African (60% of Africa’s population) use costly oil lamps or torches for lighting. In Burkina Faso, households rely on firewood for 90% of their energy consumption, thus contributing to irreversibly altering forest ecosystems. Wood smoke has harmful health effects and fuel supply issues exacerbate the economic insecurity faced by women and their families.

Solution: What is the proposed solution? Please be specific!

Nafa Naana implements an innovative business model, which combines a microfranchise approach to an adapted microcredit scheme: we develop marketing and financial solutions to strengthen distribution channels for clean cookstoves, LPG and solar lights, while stimulating demand through intensive promotion and raising-awareness campaigns. Products are distributed through three company-owned stores and more than a hundred distributors, including 85 key accounts (mostly women organizations) and 55 individual retailers Nafa Naana offers a range of clean, efficient and affordable cooking and lighting products, which allows consumers to choose the most suitable product to their preferences, budget and needs.


Energy Globe National Award 2014
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Nafa Naana’s activities have an impact on four levels: - Health: Households are less exposed to PM 2.5 and carbon monoxide (CO) emissions; especially thanks to the promotion of LPG cookstoves (50% of cookstoves sold in 2014); - Environmental: forests are protected by reducing the wood needed to prepare meals and carbon footprint is reduced. - Social: families’ living conditions are improved. They can save money on purchasing woodfuel expenses and save time on fuel collectionng fuel and they have access to a free and unlimited clean energy for lighting. - Economics: stakeholders of the value chain (local producers and retailers) are able to increase their revenues In 2014, Nafa Naana generated 46,257 USD income for local producers

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

From 2010-2015, - 34,000+ energy-efficient products have been distributed (100 000+) by 2017) - 60,000+ tons of wood have been saved (150 000+ by 2017) - 25,000+ households are using energy-efficient products (87,000+ by 2017) - 3 millions USD cost saving impact on users of energy efficient products versus users of competing alternative (15 millions by 2017) - 20 permanent jobs created (35 by 2017) - 90,000+ tons CO2 emissions mitigated versus competing alternatives (e.g. firewood) (325,000 tons by 2017). Moreover, Nafa Naana pays close attention to women’s inclusion in the value chain: we provide income generating activities for women in the distribution network (70% of Nafa Naana’s retailers are women) and women are the first beneficiaries of our products (90% of key account members are women).

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Nafa Naana will scale-up through : - Diversifying the range of products - Expanding and strengthening the distribution network in rural and peri-urban areas - Strengthening Nafa Naana's brand image - Optimizing Nafa Naana’s financial sustainability (through sales and income generated from the voluntary carbon market) - The expansion of our microfranchise network to new regions - The opening of one new hub store every two years and the recruitment of sales agents - The development of new financial service

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

With a self sufficient ratio of 105% in 2018, Nafa Naana plans to become financially viable by 2018. Registering the venture as a carbon project to sell certified emission reductions on the voluntary market will support the development of Nafa Naana’s activities. The introduction of new products with more margin and mastering and optimisation of the costs will contribute to increase the gross profit.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Some small businesses and the informal sector is trying to adress the problem. But in term of quality, the informal sector doesn't not offer energy-efficient and heathy products and the businesses do not offer financial services to the population at the base of the pyramid (BoP). Most of them are implemented in urban areas while the needs are more acute in rural areas. Nafa Naana first and main target in the BoP and we offer financial services since we know that apart from geographical access, financial is also a huge obstacle for those people.

Founding Story

The social business Nafa Naana has been created from the project "Save for a Stove" of Entrepreneurs du Monde. The projects met the needs of the beneficiaries so much that they asked to keep running the activities. In order to be make it sustainable, we decided to create Nafa Naana as a social business. Nowadays, the general craze for Nafa Naana activities is getting higher and higher. The demands are coming from all the regions of the country. We still have big and important challenges but the fact that everyday we know that we are contributing to preserve the environment and allowing better living conditions to underprivileged people gives us the strength to keep moving forward.


Nafa Naana is managed by Sayouba Guira, Director, and Yanick Dabiré, Operations Manager. A graduated with a master degree in Economics, Sayouba has an excellent understanding of the Burkinabe context, both in urban and rural areas. He maintained good relationships with Nafa Naana’s key partners and community leaders and is excellent at strategic planning and field actions coordination. Yanick holds a Bachelor in Economics and a Vocational Bachelor in Social Statistics from the Institute of Science and Population. He has a strong experience in running and monitoring field activities and data collection. This leading team is completed by 10 sales agents, 2 stock managers, a technical assistant, a marketing assistant. The entire team is working at full time and is supported by Entrepreneurs du Monde's teams in Burkina and in France.
Please confirm how you heard about the Unilever Awards:

Through a friend who sent me an email

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:

I applying on behalf of the founder which Entreprneurs du Monde (a French NGO created in 1998). I am the Director of Nafa Naana

Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

No Poverty, Affordable and Clean Energy, Climate Action.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

Through Entrepreneurs du Monde, some other programs are being developed in Haiti, Cambodgia and Togo. These initiatives share their experiences with Nafa Naana.
Also, the applicant that I am has set a training and consultancy company that is specialized in coaching and organizations management and competencies development.

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

Beyond the existing team, Nafa Naana is working with local and international suppliers of high quality cookstoves, solar lamps and solar home systems. We are also working with national laboratory IRSAT for cookstoves performance tests, We also sign partnerships with our retailer and key accounts. For example, one oof our key accounts, FADEFSO is a 20,000 women organization. Nafa Naana partners with Potential Energy, a US-based NGO, to bring into the Burkinabe market more efficient and low-emissions cookstoves. To date, we are partnering with more than 85 key accounts and 55 retailers in different regions of Burkina Faso.