Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Our last Spring Summer collection , AUBE, has entirely been made in Kaédi and Dakar.
When we first arrived in Kaédi in november 2014, to dye our fabrics, the women we met, ( 10) had a small shop of fabrics.
After one day of brainstorming on the directions of the work and adding some of their friends to benefit from the job, we finished the production in 1 week for 400 meters of fabrics. We also bought more fabrics from their business. When we came back to Dakar in December to sew with the tailors, we built a team of 7 tailers plus the general tailor.
After 2 fashion shows in the Usa, our tailers team is based on 14 people and the women in Kaédi have more orders from different designers : one was able to send her daughter to college.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
The impact of the work to date is that the more we participated to fashion events around the world, the more our brand gets noticed because of the uniqueness of the production: the story behind our clothes.
People are fascinated by the authencity of our work and tend to order sometimes only fabrics dyed and worked by these artisans : the relationship with them goes beyond a work contract because they become family, improving their lives.
Each 2 months, we go back to refill our stocks of fabrics : so their cash revenue becomes stable and certain , all without having to move from their houses, travel long distances.
The projected future impact is to add more artisans from Sénégal, Mali, Guinée, Burkina Faso, Ghana, Cote d'ivoire, so that our creativity grows alongside the employment we can create.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
The main spread strategies moving forward are :
- to participate to as many fashion events as possible so our strategic network and sales possibilities could grow
- to be able to produce more and sell fabrics to other designers around the world
- build a team for the caravane that will go through at least 5 countries ( camera, photographer, designers,) for 5 months
- shoot the work process and edit a documentary plus a book fom this very caravane experience to be shown in fashion events and schools ( for the next generation of designers)