Our Culture El Salvador

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Our Culture El Salvador: ¡Buy you culture!

San Salvador, El SalvadorEl Salvador, El Salvador
Year Founded:
0
Organization type: 
hybrid
Project Stage:
Idea
Budget: 
$50,000 - $100,000
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Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

¡Buy your culture! is the first market where art produced in El Salvador is sold. It is an on line artistic market platform that joins all Salvadorian artists with the various branches and disciplines of art which they want to sell, like their services or products.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if the art is recognized like a job in El Salvador and this is bought and sold as such?
About Project

Problem: What problem is this project trying to address?

At El Salvador art is like invisible. It means, not seem as well, and is not recognized as decent work remuneration. The government, the companies and other organizations rarely pay for the artistic work neither exist laws that recognize, protect and regulate the artistic work and culture. Against this, are thousands of Salvadorians that living each day of artistic work they make. Also, very few artists of El Salvador promote their services as a

Solution: What is the proposed solution? Please be specific!

The creation of a platform of cultural marketing where the artists will sell their services. This will ensure employment for artistic workers and strengthening of Salvadorian cultural promotion. Through the platform the government, the companies and other organizations and people there will be forced to buy, as a way of recognize the monetary value of artistic services. Also, at El Salvador will exist a space of promotion and sale for the Salvadorian art, where artist of any branch or discipline can participate.

Awards

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Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Salvadorian artists will be called for a reunion which will take place in all three principal areas of the country to board themed and jump-start the project with the consent of them. A presentation of this project is made and explains the conditions and terms of the platform. Later, working groups will be create to board the principal problems that the project could face with and develop a proposal solution; for example, How to guarantee the quality of a product or service sold, the monetary value of the work of an artist over others, How to guarantee to buy the cheapest and that the participants manifest their opinions about the dynamic of the platform, principally about the terms and conditions.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

We pretend that all artists after two years will be part of the platform of cultural market of art in El Salvador. In the territory, the reunion will try to bring all country artists and lately will work in make reunions in the principal departments to present the project and add more artists. This will be based for the organization of the artistic worker according to their branches. It will encourage the art will be recognized as a Job creating projecting of a law of culture project that brings benefits to artistic Salvadorian sector, it means, the government of El Salvador recognize the entire Value of art and culture. Adding to this, will create employ for artists forcing the customer to do it only using the platform.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

We pretend that all artists will be part of the platform of cultural market of art in El Salvador. Adding to this, will create employ for artists forcing the customer to do it only using the platform. The project will create employment for workers and guarantee their artistic sustainability. Also, at El Salvador will exist a space of promotion and sale for the Salvadorian art, where artist of any branch or discipline can participate. Strengthen the partnership between artists allow the market spread.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The Project basically is virtual, the first monetary resources needed are to jump-starting the project. The sustainability is obtained though the inclusion of a percentage over the price of the service or product that will have to be adduced because is being part of the cultural platform. This amount will be negotiated with the artist in a reunion which will be done previous to the launch of the platform.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Nobody. It just exist promotional cultural efforts at El Salvador.
Team

Founding Story

The idea begins with the need of the artist to promote, sell, recognize and respect the Salvadorian art. The need of the payment for the artistic services. Alejandra Alvarado is the person who begins this idea in the branch of Theater in El Salvador and is one of thousands of artists that face the various problems in this sector of art in her country.

Team

There is not a team as such. But the project intended function with a director, recruiter, publicist, web developer, graphic designer and an IT technician.
Background
Please confirm how you heard about the Unilever Awards:
Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:
Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.
Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

Comments

Moses Karmali's picture

This is a pretty great organization and I like what you stand for. Keep up the great work and I wish you all the best in 2016

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