Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Ana has 2 children, is head of the family, has an informal job, and lives in a slum in São Paulo. Her home has only 3 rooms, all with high humidity and poor ventilation. Given the sanitation system and the precarious floor, insects and pathogens proliferate, leaving the children sick. Ana would like to renovate her bathroom, but couldn't get credit in the banks, had no experience with construction, didn't know what materials to buy, and had been deceived by masons who disappeared with her money and abandoned the work. After hiring Programa Vivenda, Ana just discussed and approved her project and budget with an architect, and five days later had her bathroom renovated! All with guarantee and monthly installments that fit in her pocket!
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
So far we have already done 174 renovations, directly impacting about 600 people .
Our goal is to consolidate the operational model of our pilot community office by the end of 2016, and from 2017 start to scale. Each office has the capacity to carry out 480 reforms per year, and our goal is to reach 12 offices in 2020, in an organic way .
In addition to the quantitative indicators, we are also structuring with some universities qualitative indicators of improvement in health and quality of life of dwellers. What we have today are only evidences and reports of improvements, indicating decline in hospitalization for diarrhea or respiratory diseases, more baths (and happy bath!) taken, more people interested on buying cleaning products to live the new home with a great smell, and etc.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
By 2020 we aim to grow organically. From there, we will structure a more aggressive expansion model based on social franchises undertaken by local actors, from the slums .
At first, our plan is to scale in Brazil, but we already have some partner industries such as Intercement, who has also signaled an expansion plan to other markets in which they are leaders, such as the Mozambique (in the case of Intercement).