Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
You´ve been working up, you are thirsty and the water you brought from your house has run out. You have three options: wait to arrive to your house again, buy a bottle in a store or recharge your bottle in the nearest Ympacto Positivo´s dispenser. This last option has a lot of advantages, not only for you but also for thousand people:
-save money, because you will pay much less per litre than in a store
-Support the reduction in the production of PET bottles, because you reuse yourse
-with the 100% of the profits of your purchase, our enterprise will finance the construction of water cisters to take clean water to those who do not have access to it yet.
You can generate this triple impact without any effort, just by drinking some water.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
The initiative is in the sturting-up period, so to date it has no direct impact on the access to clean water. Altough, during this time, a lot of people that hear about the project could become consious and raise awareness about this problematic, and this is one of the main objectives that we have.
In relation to the future impact, we expect to finance the construction of 600 water cisterns in the first five years. This means that 4000 people will hace access to clean water. This benefit allows this people to have clean water for cooking, drinking or bathing and decrease the risk of disease, specially in kids.
This project will also have an enviromental impact. We will divert the production of 5,000,000 PET bottles, because our consumers will reuse their own ones.
The third impact is the economic one. The total saving for our consumers in this period will be of U$S 2,500,000.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
The key of this project is that is really easy to replicate and upscale. This is because to grow you have low overhead costs, only the dispenser.
Our strategie is to increase the amount of dispensers in staggered manner, depending on the response of the consumers. We will analyze the results of each dispenser and put them in the most demanded points, looking the highest effectiviness per dispenser.
We will begin in universities, schools and the health stations located in public parks, because this three points are very crowded, especially with young people, that is our target market.