RecoRed : decrease carbon dioxide

Bogotá, ColombiaBogotá, Colombia
Year Founded:
Project Stage:
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Recored decrease carbon dioxide generated by industries and companies compensating through recycling and promoting the sustainable transport.
We reward the green behaviours of your employees.
Every action counts.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if technology help us to create an environment more equitable between persons and cities? what if we work hand by hand for being more sustainable and work together? it doesn’t matter if you’re a big company or a citizen.
About Project

Problem: What problem is this project trying to address?

Around 2015 world population rise the biggest carbon dioxide emissions in last 800.000 registered years, giving the result of 400 parts per million. Mobility is one of the most influent factors of this emissions, also we can see the electric sector and companies are increase that problem. RecoRed helps companies to reduce these emissions and make a positive difference in climatic change.

Solution: What is the proposed solution? Please be specific!

We promote sharing your car, cycling, reuse energy technologies and changing productive process when emissions are evident. We design a software for companies which include the workers in a sustainable and inclusive politics: Our method guarantees that among recycling and company’s wastes they can compensate their carbon footprint.


• Startup Tics award by Connect Bogotá Region. • Social inclusion award by UDCA (Universidad de Ciencias Aplicadas y Ambientales)
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

A company generates 80 tons of greenhouse effect emissions approximately, their employees are tired of using public transport, they don’t know anything about sustainable politics in their companies. RecoRed, give their services which they can do sustainable actions, also the company can see their ambient indicators and how this fall down when employs work together and when the company make a correctly use of their wastes.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Our first product “RecoRed Bodegas” available on local market, have done an real-time inventory of recycled material, this datum have never been calculated in Bogota, now is an important need for local government who is working in social inclusion of recyclers, by other hand we have installed “RecoRed empresas” for those companies that want verify and decrease their carbon footprint represented in environment. In our future we want to report statistical data of recycling in Colombia and carbon footprint to companies.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

We decided to attack by classic diffusion, social media, strategic alliance and personal presentation. Classic diffusion: We have been connected to magazines as “semana”, “La republica” and “El espectador” Social Media: We know how to work with the different way to reach people. Strategic alliance: There are some positioned companies that are helping us to enter in the local market. Personal Presentation: Conferences and go to recycling warehouse and companies

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We charge $100 pesos per kilo of recyclable material so we reached a sustenance of $50.000.000 pesos’ c/c the first year. For the second year we have been projected $135.000.000 pesos’ c/c, for the third $224.500.000 pesos’ c/c, for the fourth $320.400.000 pesos’ c/c. We charge a monthly to the companies of $400.000 pesos’ c/c, for a total of $62.400.000 pesos c/c.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

One thing that make us unique is that the another companies that can be call “competitors” are really our friends and allies. There are three local cases and one continental case. Local case there is: Wheels: Strategy in sustenieble mobility Mejor En Bici: Strategy in cycling and inclusive mobility, Co2cero: Carbon footprint compensation planting trees Continental case: AllGreenUp: We commercialized this Brand from Chile here in Colombia they are another allyThis cases started as our competitors but now they are part of the team of RecoRed, Directal competitors: Valopes: They don’t have ours

Founding Story

Our first idea was including the recyclers between a mobile app. From this idea we started “RecoRed Bodegas” which was our first product and was released based on recycling warehouse´s needs and looking for a way of systemization. After our first released we noticed there was a really big breach between recycling warehouses, industries and carbon footprint, so we decide to create an inclusive and environmentally friendly web app that reduce this breach “RecoRed Empresas” this web app guarantees that companies can reduce their environment impact including actions and social politics for their employees.


Diego Sandoval is the actual of counsel of RecoRed S.A.S., he has professional studies in environmental science, also, he has worked and has a long experience in recycling and consulting of handling problems with pulp, paper and cardboard wastes. Diego has managed strategies for the recycling committee of the "A.N.D.I.” (Asociación Nacional de Industriales) and worked with some recycling associations like “A.C.O.P.I.” in inclusive strategies. He knows how recycling works here in Colombia detailing the technical process of productive chain of reuse and regulating the different recycling warehouses. Finally, has worked in the biggest street markets of the city helping them in environmental problems. Javier Eduardo Ramirez is an environmental engineer, has won the “Premio odebrecht para el desarrollo sostenible” award being the best one with his ideas of environmental sustainability, economic models, and knowledge of the actual law of environmental sector. Javier has worked reducing the carbon footprint with different strategies, also has show his interest in the area of technology and inclusion in sustainability in companies and citizens being innovator and entrepreneur. Juan Sebastian Ortega is an industrial designer, he has worked in furniture area, post production video and digital design, also as a freelancer has develop some projects in digital branding and handling with the creative and language of brands. Juan has a good experience in digital design management, branding and visual ergonomic for usability. Won the “AGROTON” award for develop in three days a mobile app for the biggest street market of Bogota and Colombia. As an entrepreneur has developed tree business in different areas as commercial, decoration, virtual shop, and digital design working in all of this in the design and creative area. Juan Sebastian Guatibonza is a Systems engineer and entrepreneur cofounder of G-byte Outsourcing focused in software develop in management solution for small companies. He also has worked in conVertic tender looking integrate blind people in the new technologies and internet with “Ver” a company where he has worked. Juan was the systems manager in “Champion Air Cargo de Colombia” a company that works in export and import merchandise to Colombia.
Please confirm how you heard about the Unilever Awards:

By Networking

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:


Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

Climate Action.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

I have worked with the recyclers social inclusion, also managed the “reciclador amigo” project of the “Asociación nacional de recicladores independientes”. Also worked with sustainability for companies, won the “SUE” program of the Sergio Arboleda University for sustainability practices in fishing sector getting the better of the efficient use of hydric and energetic recourses. Our team count with winners in different technologies and innovation contest.

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

Our financier consultant is Andres Ospitia Bogota's manager of “Banco de Occidente”.
Wastes area consultant name is Marco Tulio Espinosa dean of the faculty of environmental sciences of the U.D.C.A. and outstanding in Colombia in the recuperation of solid wastes area.
Our allies are “Wheels”, “Mejor en Bici”, “Miima” and “Co2cero” Colombian companies outstanding in environmental sustainability.
Our international ally is AllGreenUp an Chilean company handicapped as one of the 15 most important mobile apps for Latin-American by “BID”

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