Please provide examples of any previous entrepreneurial initiatives you have pioneered.
Gustavo was invited by SEMARNAT (Environmental Mexican organization) to Calakmul (located in Campeche, Mexico), the day it was recognised as a natural and cultural protected area by the UNESCO. The president of Mexico, Enrique Peña Nieto attended to this ceremony. This invitation, was given to Gustavo, due to the project that he did in that area, which consisted in the development of a bookmark which was integrated with Augmented Reality technology. This bookmark, was given to each of the countries that voted to name Calakmul as a natural and cultural protected area.
Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?
Well, as we stated before we are trying to become a enormous network. So, all of our friends, family and relatives are part of Reduce Your Use.
We've mentored by: Felipe Calderón Hinojosa (former president of Mexico) and The Climate Reality Project (Al Gore, former vice president of the United States.)