Satisfeito Project

Satisfeito Project: Reduce food waste, change consumer behavior in restaurant an fight child hunger.

Sao Paulo, BrazilBrazil
Year Founded:
2013
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
Scaling
Budget: 
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Participating restaurants are encourage to adopt techniques to reduce food waste and offer dishes that engage customers to consume consciously, the so-called "Satisfeito Dishes ". Those dishes prevent the food waste and restaurant saves money. Part of the sales can be donated to fight child hunger.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

what if...we can reduce the absurd food waste in restaurants, stimulate the responsible consumption and generate money to fight hunger ?
About Project

Problem: What problem is this project trying to address?

Food Waste, Consumerism and Child Hunger.

Solution: What is the proposed solution? Please be specific!

The Satisfeito Project is a global movement for food safety of children and for combating food waste. Participating restaurants are encourage to adopt techniques to reduce food waste and offer dishes that engage customers to consume consciously, the so-called "Satisfeito Dishes ". Those dishes are chosen or created by the establishment owner and are identified in the menu with the Satisfeito logo next to the platte's name. When costumers choose any of those dishes food waste prevention occurs and restaurant saves money. So, part of the sales value are reverted to the Project, which transfers the accumulated monthly donations of all partners fully (100%) to the beneficiary organizations in each city.

Awards

UNEP (FAO) and Milan Protocol (Barilla Center for Food and Nutrition) recognition.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

We can engage at the same time employees, staff, restaurant owners, clients, companies and civil society while help other incredible NGOs to maintaing their activities with the money raised by preventing the food waste. In Porto Alegre, another Brazilian city where the project is growing very fast, the entrance of two units of a big and renowned restaurant chain (Outback Stakehouse) engaged a lot of smaller restaurants to enter in the project as well. A big interest by communication channels were seen, attracting a lot of media partners and starting a virtuous cycle in the region.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

With only 50 participating restaurants, located specially at São Paulo city, we have been able to raise approximately R$10,000 each (U$2.500) month reducing the food waste at the same time (R$200 or U$50 for each restaurants in average: really low contribution, don't affects the financial sustainability of the restaurants). Only São Paulo has has an approximate number of 30.000 restaurants. This money is transferred monthly to 8 beneficiary institutions (NGOs) working with child food security.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

If we consider only the financial aspects, leaving aside all the awareness and the amount of food saved we envision the scenario below. Even considering a decrease to R$100 (U$25) of average monthly collaboration for each establishment, with money to invest in commercial strategy and restaurants approach (2 or 3 persons in staff), we can easily reach 500 participating restaurants in the next 2-3 years. This would represent a R$50.000 (U$12,500) by month, R$600.000 (U$150.000) every year, to be directed to fight child hunger.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

At this moment we're looking for corporates and companies related to alimentation (food as core business) interested in adopt the Satisfeito program as a Sustainability Project. This can help to spread we word with their stakeholders and to share operational costs. Another strategy is to transform the project in a social business, retaining a small amount of the money raised monthly to cover the financial investments and donating the surplus.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

We offer an innovative methodology, dynamic and replicable to engage restaurants and other companies to collaborate with the cause. We aim to enable a change of attitude and responsible consumption of food that also raise owners, clients and employees happiness. This works as platform as well, enabling the Satisfeito Team to generate resources to support NGOs that work towards the food security of children. Other NGOs or projects develop the welfarism, without trying to change the mindset and not working in collaboration with all stakeholders involved in the alimentation chain.
Team

Founding Story

Our team was tired of watching food waste especially in the environment of restaurants and since nothing can be done with what is left in the dish, we started to think the best way to prevent this surplus food to occur. After more then a one year of research, development and investment in the brand and communication design, Satisfeito was launched in April 2013 with 5 partner restaurants. For the last 2 years he have been proving that our solution is viable, replicable and has a decisive social impact with a with a relatively low management cost.

Team

Now the project has 2 full time persons to operate it and some pontual supporters in different accessory areas (such as financial, communication and PR). One senior designer that directs the project and a full administrative position that works as a project coordinator. Most of the work is operational and is done by these two persons. A lot of ideas derived from the initial goals were created but they need investment in HR to be put in practice. Recently we launched our voluntary ambassadors program, that selects people from many cities in Brazil. Those ambassadors have the mission to spread the word of Satisfeito and contact different possible partners in each region like restaurants, media, universities, NGOs and public sectors committed to environment and public policy.
Background
Please confirm how you heard about the Unilever Awards:

Ashoka Newsletter

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:

Co-Founder (Alana Institute employee)

Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

No Poverty, Zero Hunger, Responsible Consumption and Production.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

I'm involved in social entrepreneurial initiatives since 13 years old. Working with different sectors such as Health, Environment, Sustainability and Education, developing projects and processes that can improve the life quality for people in need. The last two projects before Satisfeito were:
1) Grupo Chaverim (Friends Group): finance and communications restructuring of a group NGO with 20 years of experience working in development and socialization of people with intellectual disabilities. It involved a repositioning to attract more stakeholders in order to reach economic sustainability.
2) "Kombi de Jogos" (Play Van): help to project and launch this initiative that aims to encourage the culture of playing in São Paulo, by creating playful, open and democratic spaces that promote meaningful exchange of experiences. A van full of games serves as the basis of the project, which develops its activities in several areas of the city , respecting the characteristics and needs of the visited place and the people there. Games and toys are the mediators of this encounter, where people of different ages and generations will be able to (re)discover the world in which they live, create emotional bonds, ties and develop as subjects of their own history. The propose is to contribute to creating a more welcoming city, through the redefinition of its public spaces, which will enable personal, cultural and social development of all its inhabitants .

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

- Alana Institute, UNEP (UN), Barilla Center For Food and Nutrition (Milan Protocol), APAN (São Paulo Association of Nutrition), Sodexo, Egeu Group, Outback, Atados and beneficiary organizations.
- Media Partners: RBS Group (Globo Network Affiliated), BusTv, InTaxi Media, Cinemark, CineSala, Cine Itaú, Dynadmic,
- Satisfeito Ambassadors Program.