Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Local farmers have issues in using the fruits and vegetables rejected by strong country- and industrie regulations and standards. Most of the times, they throw the products away. They are still products of high quality, only the shape does not fit into the "perfect image". In using these fruits and vegetables for a Smoothie, the shape does not matter any more. What matters, is the "quality inside". The highest value is essentially created for local farmers and agriculturalists, achieving financial gains from food that would otherwise have gone to waste. Customers also prefer to know where does their products are coming from, like the fresh and healthy taste as well Smoothies itself are not so well-known in Portugal and therefore a new idea.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
In using the ugly fruits and vegetables and produce Smoothies, less food waste is created, thereby reducing greenhouse gas emissions and the overall environmental burden. On the other hand side, waste disposal companies benefit from cost as well as time savings as less garbage has to be removed. The highest value is essentially created for local farmers and agriculturalists, achieving financial gains from food that would otherwise have gone to waste. Also, their perfectly eatable “second choice” products find valuable use for people attaching more importance to high quality than physical appearance. As a result, society profits from an increased provision of nutrients and vitamins, leading to an increased awareness and conscious handling.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
End of November will be the last pilot and the testing period ends. Until beginning of 2016, the market research will be analyzed and the business model improved. For the next two years, the phase of "Looking for potential collaboration" will start. In Portugal are several initiatives focusing on food waste, like Fruta Feia and Zero Desperdicio, that might be a possibility. Further, the food sector (Café, Restaurants) will be asked for partnerships.
In total, the idea is to focus on regional area, though the idea may spread used as a franchise concept to make further impact.