Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Ivan is a 6-year-old US boy. He has a 18-year-old sister, Stef. Stef is a big girl and was diagnosed with diabetes type 2 one year ago. She suffers. Ivan and Stef rely completely on their mother's grocery choices.
Gwen, 45, their mother, feels that her uneducated food choices had contributed to Stef's condition. Gwen feels guilt and worries a lot about Ivan. Luckily, 3 months ago, Kim, a mother of 3, recommended Sugarwise to Gwen as the must-have mobile app as it shows the nutrition information of supermarket foods in an easy to understand manner. Gwen uses Sugarwise everyday when shopping for groceries. Now she knows how to choose healthy food to her kids. Ivan grows up to be healthy, and Stef is better. Gwen has a peace of mind.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
We have seen health improvement in 2 individuals. We want to see improved health in 400,000 others in 3 years, 100,000 community members and 300,000 impacted indirectly through the community.
We have a community of 300 from 15 countries. We want to have a 100,000 strong community of usersworldwide in the next 2 years.
Sugarwise aims to have left 5000 tons of added sugar and 300 tons of salt not consumed on supermarket shelves for a period of 3 years.
We want to see blood test improvement in all of our community - 100,000 members. We measure that by monitoring levels of hemoglobin, platelets, leucocytes and glucose in the blood; liver and body fat levels in the body, and reported improved sleeping habits and mental state.
We except to save $5 billion of tax-payers money of healthcare, $1 billion only within the EU.
Finally,we empower people to find their own healthy diet solutions.
Spread Strategies: Moving forward, what are the main strategies for scaling impact?
There are little geographical and economic restrictions to whom can become part of its community – each community member should have access to a smartphone and mobile internet. In 2015 there are 2 billion people in the world who cover these requirements. Foreign market penetration can be achieved with little effort and capital investment. As Sugarwise uses leveraged user assets, their Internet-connected devices, this investment consists of marketing efforts and community building. The localization cost of penetrating new markets can be as little as translating ~500 ingredient names.