sustainable fashion : SUSTA Fashion

sustainable fashion : SUSTA Fashion

Amman, Jordan
Year Founded:
Organization type: 
for profit
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

SUSTA fashion is Sustainable fashion ,Unique pieces ,Smart look,Timeless outfit and Affordable line.
looking forward to make the change in fast fashion over consumption, thus fast fashion industry.
trying to complete the cycle to sustain this industry, instead of growing linearly with one winner .

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What If profit from fast fashion over production, be returned from better fashion production?
About Project

Problem: What problem is this project trying to address?

the main problem SUSTA fashion is trying to solve is over consumption, focusing on fast fashion industry . low quality production with very fluctuating trends is the tool to force people to buy, which considered to be the main drive to SUSTA fashion to make the change.

Solution: What is the proposed solution? Please be specific!

-offer the market sustainable, fashionable, practical, easy to make, unique fashion lines. which will start free people from buying more instead buy the better and what last longer instead of what looks more fashionable at that moment. -reform consumer trust, by offering open source library of video "make it yourself" , create the E-design shared economy methods and give the consumers the chance to design their own outfit.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

For example: sarah looked new hair band online,she found a one band could be wrapped in 3 ways , "oh that is a good deal"she said, she followed the channel and ordered the band, the channel (do it yourself), teach her how could she can recycle her own blouse. she started to try some stuff, and buy what she could not make it by herself. New website, E-design and E-buy by making your own designs, from recycled garment was the new trend, finally "I can do what I need" sarah commented, I will be special and my outfit is unique. one fast fashion store decided to buy SUSTA first line and implement the idea on it own waste recycled fashion is also fashionable and practical and became the new trend.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

The impact of this Idea will raise awareness about consumerism, minimize the waste from fast fashion industry. this project will reach consumers through all channels (social media, E-commerce, and word of mouth). this project is not only-profitable for production, it complete the damaged cycle and benefit the consumer, to regain their trust. On the long term, the consumer behavior and industry will develop to be more ethical and environmental- friendly.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The fashion apparel industry has significantly evolved, particularly over the last 20 years. The changing dynamics of the fashion industry have forced retailers to desire low cost and flexibility in design, quality, and speed to market, key strategies to maintain a profitable position in the increasingly demanding market. I believe SUSTA will drive the market to a new era, we will try to change consumer behavior to more environmental-friendly behavior. Taking into consideration fashion industry profit take it to another stage any of profit (which is let the consumer design what they want).

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

We will look forward one big grant, Start up the idea. after starting production, the financial analysis will be developed based on market recruitment. selling the products, Ads on the website, views from YouTube, and selling the lines to already successful industry will be the main sources for profits. the raw material will be collected from unused garment waste.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

so many research paper studied this issue, artical and website trying to spread awareness about fast fashion consumption. Through my research did not really find a practical solution slimier to SUSTA fashion. as far as my search engine can reach. :)

Founding Story

It was Haya Hamasha Idea, after fighting her urge to buy everything new design on fast fashion shops windows. She wanted to help all woman to come over this addiction. To be more free of consumption and more like their own designers.


Founder : HAYA HAMASHA( Energy Engineer ) co-founder: DAREEN JARAR(media production) designer : REEM SAWALAHA designer :RANA SAWALAHA
Please confirm how you heard about the Unilever Awards:
Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:


Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

Affordable and Clean Energy, Decent Work and Economic Growth, Responsible Consumption and Production.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

I was co-founder at Senergy,which is NGO aims to spread awareness about sustainability in Jordan.
I was founder of NARRTQI ,which is woman support group aims to empower Jordanian Muslim high profile woman and gather them together

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

I don't have any partners or advisors, or mentor. still searching for anyone who believes in the idea