Tamo Junto (We are together)

Tamo Junto (We are together): Let’s work together to make your business grow

Curitiba-PR, BrazilOnline (accessed by Brazilians from all over the country), Brazil
Year Founded:
2014
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
Start-Up
Budget: 
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Tamo Junto is a website designed especially for Brazilian low-income micro-entrepreneurs so that they can have access to different content and opportunities in order to develop their businesses. Besides management knowledge, our contents provide behavior tips to help empower them as entrepreneurs.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if every single low-income micro-entrepreneur has access to all the information they need to empower themselves and run their small businesses?
About Project

Problem: What problem is this project trying to address?

Small entrepreneurs represent 99% of the Brazilian corporate ecosystem. 50% of them do not finish high school or college and around 11million are informal. Despite their need for knowledge, they don’t have access to support. Luckily, most of them have web access. Nevertheless, almost every information is language addressed to better educated people and focuses on formal startups and tech solutions, reinforcing their exclusion from this ecosystem.

Solution: What is the proposed solution? Please be specific!

“Tamo Junto” is the first Brazilian website designed for low-income entrepreneurs, helping them empower their business or their ideas offering support in a practical way: a business diagnostic to better understand where to start, short video lessons, articles and management tools to download. Tamo Junto is also social media: besides the comments and liking options, every entrepreneur (or entrepreneur wannabe) can connect with supporting organizations and people services and events, online or in their own region. Tamo Junto helps the user feel capable, recognize himself as an entrepreneur and know he is not alone.

Awards

PEGN report: http://goo.gl/N3YhkW, GLOBO TV: http://goo.gl/N3YhkW, Metro Journal: http://goo.gl/N3YhkW, Main content partner at Internet.org - Facebook Iniciative, Content translated to Spanish for Bolivian immigrants in São Paulo.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

José Nascimento, a 21 year old boy that lives in Santa Maria, a city 30km from Brasília started a digital design and printing microbusiness in August 2014, looking at the market and in his skills. From August to November, the business started to grow and so did his need for more information on how to make it grow healthy. In a web search, José found Tamo Junto and started to access the content, mainly the videos about business models and financing, so as to get the information he needed to open a new and larger store. Like José, everyone can have free access to the content they want, in the time they have, and receive all the information they need to start and develop their businesses.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

More than 3.000 micro entrepreneurs connected to a platform that provides practical information and useful tools that helps them on their daily challenges of their businesses, at the same time that they are able to access a network of more than 300 supporters such as mentors, service providers and events. Tamo Junto had 109.360 views on Youtube, where our content is available with 577.900 minutes of content viewed. As a very flexible and adaptable tool, it has been used by several social organizations in the field to train micro entrepreneurs, due to its simple and easy approach and practical examples. Today we can track the users interaction with the platform by capturing the video´s likes and comments, such as this one from an entrepreneur named Valdir: “This is a real help to Brazilian entrepreneur, thanks for the opportunity of learn to organize and structure my business”.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Online advertising strategy and partnership with organizations to support every low-income microentrepreneur with web access. MOOC-Other type of course that will provide certificate to the entrepreneurs and impact measurement. Channels-To different audiences like handcrafters, beauty entrepreneurs or food entrepreneurs, we will create different channels with companies that will provide specific content in their sector business combined with our entrepreneurship content. We will be at Facebook Internet.org Brazil so everyone can have access to content for free, without using internet data.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Our content is free for entrepreneurs. That is why we base our financial plan on financial partnerships such as the Latin development bank CAF which provides us our seed capital. We establish financial partnerships with companies that include micro-entrepreneurs in their value chain or impact them as a consumer target. The funding enables us to create specific contents, advertising or channels and make positive publicity for them.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

On one hand, social organizations act mainly directly in the field and only possess institucional channels on the internet. On the other hand, online platforms, websites and blogs that support entrepreneurs focus on average or high income people (like Endeavor) or technological start-ups (like Faz Inova).Therefore, the ones who understand and support low-income people don't do it online and those who do use too technical a language or sometimes charge for it. Tamo Junto attends the lack between these two worlds by promoting simple but practical online content for free.
Team

Founding Story

Our mother organization Aliança Empreendedora gained popularity in 2011 helping entrepreneurs in a major television program and started to receive lots of requests for help from low-income entrepreneurs. At this time, I’ve already been the Communications Director and receive all this demand through e-mail, facebook and phone calls. Aliança Empreendedora could not attend because instead of being in several states and cities in Brazil, the way of training the entrepreneurs was just in presence, so was too expansive to gain scale. Then we started to think: If these people use internet to search help for their business, and then they found Aliança, we need to create a new way to help them.

Team

Aliança Empreendedora have a very diversified tem, with different backgrounds, such as: business and project management, communications, psychologists, engineer, administration. We also have a structured office support in Curitiba-PR and São Paulo. Aliança Empreendedora have two board members, The CEO and the VP, and the directors of the following areas: Communication (me), Projects, Research and Development and Human Resources. Specially at Tamo Junto, I’m responsible for coordinate the project since the first thoughts about them, responsible for strategic and partnerships, all the communications campaigns and selling of channels. We have Florian Paysan, he is engineer and is responsible for the connect with the web service providers for Tamo Junto, for the statistics and to manage the communication with users by e-mail marketing and Caroline, she is part time Tamo Junto to help us with communications and marketing. As Tamo Junto grow, we are aware that we need an a team of web developers and designer to help us to make the changes at the platform, based on the needs of entrepreneurs and funders.
Background
Please confirm how you heard about the Unilever Awards:

I've follow Ashoka's Changemaker website.

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:

Co-funder at Tamo Junto and Communications Director and Business Unity Manager at Aliança Empreendedora.

Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

No Poverty, Decent Work and Economic Growth.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

I’ve started work in Aliança in 2009 as a temporary trainee. In 2011 I’ve started work as communication assistant, but at that time the communication area was not structured. So I structured that area and was elected Director of area.
As Director, I’m responsible for all the institutional communication and made all the new brand project, to increase our logo and brand at all.To communicate with the law-income entrepreneurs, I’ve also started a business unity named: “Awareness to the cause” that I’m responsible, and coordinate all the Awards Projects to highlight low-income microentrepreneurs stories, that the regular media do not expose. So I’ve coordinate 5 projects(1º and 2º Aliança National Award, Little Giants – Award for women entrepreneurs in São Paulo, Time to Bright (with Brilhante to women in Brazil, and with Serasa Experian to help microentreprenuers with financial). Since 2011 and now this unity is very important to support our work in other units. And then I’ve started Tamo Junto.

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

I’m always looking for meet new people that could help me, Tamo Junto and Aliança. To marketing, I’ve always in contact with Ludmilla Rossi, parter of MKT VIRTUAL, a company specialized in digital marketing. To brand learning, I’m in contact with Valquiria Porto – owner of a Brand Consultancy, Zeuner Fraissat, Daniel Codato and Maria Pia Parente also helps me with the new brand of ALiança. I’m also exchange ways to combined Tamo Junto with Bliive.com with Lorrana Scarpioni, a young entrepreneur from my college, that now is one of most influential Brazilian woman at a BBC list. As Director, Tamo Junto entrepreneur and Manager of the business unity, I’m also in frequent contact with our financial partners and midia, like: Serasa Experian, Brilhante, Itaipu, CAF development BANK and the journalists from PEGN – the most influential magazine to small and microbusiness and Brazil. In September 2014, the CEO of ALiança could not attend at Ashoka Globalizer event in London, and I went in her place. I was able to present Aliança to the consultants and other social entrepreneurs. I had the opportunity to improve my internacional network and now we are close to start a projet with an organization in Spain, as a result of my work in London.

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