urban harvest

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urban harvest: The production and distribution of high quality tomatoes using modern technology

mbeya , Tanzaniambeya , Tanzania
Year Founded:
Organization type: 
for profit
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Urban harvest is a farm dealing with production and distribution of tomatoes in mbeya, we are the full time provider of high quality tomato in the area due to the use of modern agricultural practices such as drip irrigation.
We solve the problem of high pricing and unemployment

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if you would be able to buy tomatoes found for the same price in a year having same quality regardless of the season?
About Project

Problem: What problem is this project trying to address?

The project is trying to address the problem of 1. Pricing of tomato product due to variations in season 2. Scarcity if tomatoes due to tomatoes being rare in rainy season 3. The problem of unemployment because young men and women are being employed in the tomato farm 4. Satisfaction and food security by providing quality and healthy tomatoes as they are used on a daily basis

Solution: What is the proposed solution? Please be specific!

The proposed solution is to have a 10 acre farm of tomato equipped with drip irrigation so as to be able to farm in all seasons of the year and also to have modern seeds which can yield quality and healthy tomatoes. And also the farm acts as source of employment for people around...asks outs 10 acre farm will create 60 direct employment for local young men and women.


We have received funding from the Tony elemeru foundation and named in the alumni network
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The presence of the farm has helped to create 24 jobs directly and has helped problem of tomato scarcity and problems associated with distribution

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

the impact of the project to date mostly is the inspiration it has given to other people.. There has been establishment of a similar farm named East Africa fruits in bagamoyo, and also the job created have been recognised, another impact is the awakening of local farmers in how tomatoes can change their lives and people around them. In the future we want to be africa be to create more jobs to people and also being able to be full time providers and suppliers of tomatoes in all nearby regions. 6

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The spread strategy is seeking funding so as to increase our productiion and being able to operate fully, using of media to gain more recognitions, and networking so as acquire partners and grants.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

by seeking loans and grants or other financing such as equity financing

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

in our region no one is operating in a similar scale as we do we only have locals who have smaller farms ..but in the other region we gave competitors such as East Africa fruits who have a larger farm and has a god distribution channel. The difference is we have modern technology of drips and we plan to have greenhouses. And also the seeds we are using are better.

Founding Story

The team was founded by Eric Hance Gwamaka and mujaya. We met on an entrepreneur get together and we were both interested in inorganic gardening We were inspired with the exhibition we saw on a n agricultural trade fare in mbeya region and decided to move on with our plan.


Mr. Mujaya Mujaya, Mr. Frank Kitende, Miss Jacquiline Joram and Mr. Mwasota Mosses. ERIC: Brings a wealth of agriculture business and project management skills to the company. While working at Horizon greener Tanzania, Eric was responsible for the successful launch and market lead capture of Horizon Greener in onion production in 2013. Utilizing these skills, Eric will be responsible for the business operations of the farm. MUJAYA: With a background of financial management and loan supervisory acquired from Access Bank and Mbeya Referral Hospital. Mujaya will be the driving force of the operation’s finances throughout. FRANK: He brings wide range of experience from years of working on a competitive environment at the institute of finance management as a lecturer and faculty coordinator. He will bring his expertise on scheduling, skills on adaptability, versatility with administrative and facilitation skills to keep the project focused on its objectives. JACQUILINE: With her interest in finance and accounting she will be responsible for compiling, inspecting and interpret and report financial statements of the project. Additionally, because of her wealth of knowledge, she will be the leader of sales. MOSSES: He brings about the knowledge promoting the product, raising awareness on the product, distribution and liaising and networking with a range of stakeholders including customers, suppliers of farm equipment.