Please provide examples of any previous entrepreneurial initiatives you have pioneered.
I was previously executive director of an NGO based in Peru, working with indigenous populations. I led the organisation from the begging to winning a National Geographic 'Best on Earth' award for our work with isolated communities. I was also part of the start-up team of the successful UK NGO 'Cafedirect Producers' Foundation'
Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?
WeFarm works closely with Cafedirect Producers’ Foundation, a UK independent charity that has a network of more than 280,000 smallholder farmers. In addition to this, WeFarm is part of the Telefonica accelerator Wayra. Mentors include James Lasbrey, Head of SMS, Telefónica, Alan Greenberg, former Director for Apple Education, Peter Burke, CEO of Conker Group (data management platform) and Annika Small, former CEO and chair of Nominet Trust (the UK's leading social technology funder). We are also working with a number of businesses that have supply chains in farming, and NGOs in countries where we operate to increase our user numbers and benefit everybody.