Women in Humanitarian Dynamics-WIHD

Women in Humanitarian Dynamics-WIHD: Focusing on Maize Production in the Centre Region of Cameroon

Yaounde, CameroonYaounde, Cameroon
Year Founded:
Organization type: 
for profit
Project Stage:
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The "Maize" project is a Community initiative focused on the cultivation, preservation and marketing of exclusively Maize on about a 20 Hectares piece of Land. It employs an average of 45-60 women annually and trains them on sustainable agricultural methods to mitigate the effects of climate change.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if sustainable Maize Farming could create millions of green jobs for women, empowering them to become self sustaining and to mitigate the effects of climate change in the Agricultural sector in Cameroon - while saving a dozen families from poverty?
About Project

Problem: What problem is this project trying to address?

2/3 of Cameroonian Women are poor, most of them live in rural communities and make a livelihood from farming on small pieces of land. There’s a direct relationship between agriculture and poverty alleviation and an urgent need to mitigate the effects of climate change. The project employs women, trains them on sustainable agricultural methods. Money received is used as capital for small sustainable agricultural activities to support families.

Solution: What is the proposed solution? Please be specific!

The Maize project is done through an eco friendly cultivation method (employs 45-60 women annually) who are trained on methods to mitigate the effects of climate change. They are paid to plant, harvest, preserve, scoop out the grains from the stocks and then package for the Market.Hundreds of the bags are sold all over Cameroon and the proceeds made are used to further expand the project and as remuneration for its employees at the same time. The positive impact is in creating green jobs , empowering women and mitigating the effects of climate change in Cameroon.


Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The best way to alleviate poverty within low income families in less developed Countries is through agriculture while the women learn about the best sustainable methods and practices of Maize Farming, they are experiencing innovation and gaining expertise to carryout their own farming activities to help them lift themselves and their families out of poverty. After being trained to plant, harvest, preserve, scoop and package Maize they are able to adopt new innovative methods to address climate change to advance the prospects of sustainable Development.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

To date, more than 10 tons of Maize have been cultivated and sold within the Country. Between 45-60 women have gained expertise to engage in activities which encourage an eco friendly agriculture system, others have gone ahead to initiate and and expand their own Maize farms.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

With an extensive Market we could completely take over the Maize production Market sector in Cameroon. We are negotiating a business platform with Large private companies, international Corporations like Brasseries du Cameroon and other purchasers who would buy in bulk to retail or consume. This would be a good strategy to expand and grow the Maize project in the future.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The Maize project produces and supplies between 10-20 tons of Maize annually. After sales the proceeds made are used to expand the land size farming on a larger percentage of Land each year which increases the production and quantity in terms of the sales every year.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Many other communities around Cameroon address the problem on a small scale with the use of preservation chemicals which may be dangerous on the health of consumers. The project addresses the Maize problem on a larger scale on a 20 Hectares of Land size by the use of natural preservative methods which are non toxic and healthy. We keep expanding each year and we would be looking at a size between 20- 50 hectares in the nearest future.

Founding Story

- Established in 2013 as a student focused Human rights advocacy group, the vision of WIHD-Cameroon today is to foster the implementation of the Global GOALS through community outreach projects which addresses 8 Goals.1.No Poverty 2.Zero Hunger 4.Quality Education 5.Gender Equality 8.Decent Work and Economic Growth 11.Sustainable Cities and Communities 13.Climate Action 14.Peace Justice and Strong institutions.


The team is consisted of the Chief Executive Office and Co-Founder Sandrine Ning Atabong(Myself) and partner Co-founder Ambassa Onguene. Three experts as follows : Solange Ayongo as Project Mananger, Ayissi Marienette as Legal Expert and Nkongho Ojong as Human Resource officer. There three board members Mr.Ambassa Francise Paul, Mr Bernard Esunji and Mme Grace Limunga Sama. and then the employees who are basically contracted based on individual long and short term contracts.This team composition is made up of high level experts all of whom are holders of a Masters Degree in their respective domains.
Please confirm how you heard about the Unilever Awards:


Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:

Co-Founder and Chief Executive Officer

Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

No Poverty, Gender Equality, Climate Action.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

Previous activities have engaged almost 2000 students in 7 Schools from 3 regions in Cameroon. Its Global Goals campaign project has empowered youths through well organized small school campus assemblies, community outreach and online advocacy lasting between 30 mins- 1 hr introducing the new Global Goals “to-do” list. and Founder of student focused Human rights advocacy on campus group at the Catholic University of Central Africa.

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

Mantors. About 5 experts from the Ministry of Agriculture and rural Development in Cameroon