Womenability

Womenability: Solution for gender equitable cities

Paris, FranceParis, France
Year Founded:
2014
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
Scaling
Budget: 
$100,000 - $250,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

The public space is supposed to be a space of freedom. In reality many women still feel they are “intruders” in their own city.
Our project aims at comparing women’s experience in cities, sharing best practices and creating the first worldwide guidelines for gender equitable cities.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

what if we rethink cities so women and men feel good in them ?
About Project

Problem: What problem is this project trying to address?

The public space is supposed to be a space of freedom, where all its users, women and men of all ages, have the right to feel safe and comfortable in it and are able to appropriate it, use and make it at their own image. Nonetheless, in reality many women still feel they are “intruders” in their own city, a city where they are not able to appropriate its public space.

Solution: What is the proposed solution? Please be specific!

Our solution ? Create a a guidelines for gender equitable cities For what ? Rethink cities so women and men feel good in them For who ? For public institutions, civil society, local leaders : everyone can act at their own level Which tools ? Exploratory walks, training & empowerment, online exchange web platform, international forum Our process : travel to 30 cities and empower women to conduct exploratory walk, create an easy to use digital platform to promote best practices and organise an international forum in Paris with Women mayors to create the gender equitable guidelines. Because this process is emerging from the bottom it gives legitimacy when asking the politics to engage and sign the guideines

Awards

Supported by UNWomen and the french ministery of Women equality
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Public institutions, civil society and local leaders all agreed to admit there is a gender problem in cities. Nonetheless there is a gap of concrete actions and solutions' proposal to transform cities in a better place for women. For instance, public institution like french women equality’s minister are willing to take concrete measures but they still hesitated on how to do that. Through mixed exploratory walks, we want to identify problems and also gather solutions to help politics to use the right solution. Exploratory walks are also an incentive to make women and men rethink the nature of the relation between gender and urban space.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

We have 4 operational objectives to reach the impact we decided at the early beginning of the project : - Diagnostic : conduct mixed exploratory walks in 30 cities spread all around the world - Training : train 150 local leaders at the empowerment methodology - Diffusion : through our digital plateform, we want to generate 150 000 unique views on our website a month and 1500 downloading of toolkit -Co-creation : at the forum, we want to elaborate 15 concretes tools by thematic (mobility, security, pleasure and participation), that to say 60 in total. At date, our main impact has consisted to sensitive and federate people around that issue. We have create a kind of informal networks composed of people and organisation. They also help us in the accomplishment of the goals we want to achieve.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

The sustainability of the project will be provided by a transformation of Womenability project . It will become an international consultancy agency to help the cities and local leaders to apply the guidelines they have signed. Unifying, the international forum, which helped co-drafting the guideline, is intended to be renewed every two years. This periodicity allows the end of a cycle and therefore the beginning of a new.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Our financial plan includes 3 different way of funding : - Private funding : Enterprise Fondations (ProVictimis / Chanel..) HSE and communication services - Public subvention City of Paris/La France s'engage/EYF - Crowdfunding That will be the last part of the funding plan, we we have almost all the funds. It is also a communication actions. When Womenability will be an agency it will be fund on his own financials capacities.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

As it is a public problem, it is address by different shareholders but never in the way we attend to dot it. Until now, solutions or problems only have been studied in a local approach and never as a global problem. As we are finding informations directly on the field, involving men as a part of the solution, and then organizing an international forum to find concretes solutions, our approach is really different from what has been done so far.
Team

Founding Story

Everything start with a debate among the 3 fondators. Audrey and Charline were explaining to Julien how the city is perceived and used differently by women an men. First, he did not believe it because you don’t directly see it when you are a men. One convinced, Julien ask them why they not doing something to rebalance that inequality… Then the idea of Womenability came up !

Team

Here the team members of the project : - Audrey Noeltner Role : President & Project manager Key competences : Pilotage du projet, Partnerships management, Empowerment specialist - Julien Fernandez Role : Communication & Partnership Directo Key competences : Communication, Organisation & counting - Charline Ourraki Role : Action Research Director Key competences : Exploratory walks specialist, Communication & logistic - Aneeha Sing Role : Research advisor Key competences : Process and gender specialist - Leïla Nciri: Role :Development project manager Key competences : management of project
Background
Please confirm how you heard about the Unilever Awards:

A friend for also applied

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:

Co-founder

Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

Gender Equality.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.

The 3 fondators have already created :
- A production agency in 2013 (Pavillon Rouge / Julien-
- An start-up agency (Babrorum)
- Another association (1,2,3 rap)

Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?

We have a board members, composed of 10 well-know people on their fields. Each member help us on a specific issues link to their competences.

- Matthieu Prin, Project Manager at World Cities Culture Forum (UK)
- Reine Diallo, Maketing senior manager JC DECAUX (France)
- Lorraine Farahmand, Women's Rights issues (Afrique)
- Claire Gervais, Project Manager Keolis (France)
-Erin Helfer, Gender based violence specialist (USA)
- Stephane Lavignotte, Community Organizer (France)
- Alexis Roman, Rain drop CEO (Inde)
- Grégory Vassilev, Project manager CEDEAL (Equateur)
- Clément Rivière, Researcher SciencesPo (France)
- Audre Loriaux, Journalist SLATE (France)