yael bassan's New Entry

yael bassan's New Entry: Reducing waste and proposing alternative pricing for near-expired products food

ramat gan, Israelramat gan, Israel
Year Founded:
2015
Project Stage:
Idea
Budget: 
$10,000 - $50,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

we offer a sustainable and social marketing method to minimise waste of food supplies by reducing the price of nearly expired food products using an algorithem which recives the current waste and a system based on the running barcode scanning method.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

What if we could minimise food waste ?
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Once a person goes to buy milk, he knows he will use a litre today. When he goes to the supermarket he looks for the "freshest" milk. By doing so he leaves on the shelf a soon to be expired product which is good in terms of safety and nutritional value. The product that was left will be disposed in two days time, and to fill the empty void more fresh milk will be produced for no Justification. Using our solution will provide the consumer a fair price for a wholsome product and save the economical and Environmental costs of managing waste.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

If this project takes place there are four different winning situations: 1)Less losts for food supply companies and supermakets-encourages economic growth. 2)Giving economically disadvantaged groups the oppurtunity to buy good products for a reduced price- helping food security 3)Changing today's way of thinking of food consumpion, encouraging a more sustainable aproach among consumers to plan their food purchases properly. 4)Reduce food waste's impact on climate change
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

By starting a company that will be responible of spreading and handling the algorithm in coreperation of the companys that creats the cashieres computer system and the manufacturers companys.
Background
Please confirm how you heard about the Unilever Awards:

Online

Please confirm your role in the initiative (eg Founder/co-Founder) and your organisational title:

co-Founder

Which of the 8 UN Global Goals (Sustainable Development Goals) pre-selected for this competition does your solution relate most closely to? [select all that apply]

Zero Hunger, Responsible Consumption and Production.

Leadership and the Unilever Awards
Please provide examples of any previous entrepreneurial initiatives you have pioneered.
Beyond your existing team, who else are you working with to achieve your objectives, eg partners, advisors, mentors?