3eesho
Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?
Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?
Founding Story
Reach Holding
Rafah
Alkhatib
The information you provide here will be used to fill in any parts of your profile that have been left blank, such as interests, organization information, and website. No contact information will be made public. Please uncheck here if you do not want this to happen..
3eesho.com is the leading online social network focused on healthy lifestyle and wellness. We provide the following for the Arab users
2,000 articles on healthy lifestyle .
Videos and clips for exercises and healthy information
Specialized writers (MDs, nutritionists) publishing only in 3eesho.com
Food nutritional values database consisting of 10,000 food items
Support via Social networking functionality: Friends, Groups, etc.
Weight management tools
A platform for experts (Nutritionist and Dietitians) to offer online services
Mobile application for food intake and daily movements for Arabic users
It is a one stop destination for wellness and healthy lifestyle where the users can get information, share experiences and support other members in achieving their health goals.
Online consultancy and coaching with dietitians and nutritionists is providing a quick and cost effective access to help
Apps for mobile and tablets extend the delivery to new channels and enable the uses of tools easily.
Also we offer a personal behavior change information and content.
Highest adoption rate of mobile and internet usage
Obesity and weight related problems are highest globally
Our team is highly motivated and technology experts. we are keep looking to provide and utilize the technology in the best way to serve the users and help in adhering wellness issues
In addition to the above, we have a high attention to users confidentiality and low cost service.
Our technical experts keep enhancing the system based on the latest technology to make sure we are constantly updating our platform to meet the new innovation
Our growth plan is
Reach 1 million visitors by end 2013
Enable platform for experts to offer online services by Jun 2013
Launch 2 books by 2013
Launch the Mobile app by June 2013
, DU, Dubai
Bring accessible healthcare to communities in emerging markets
Nutrition
Prevention, Follow-up, Social integration.
Start-up and growth (pilot is successful and starting to expand)
Approaches to behavioral change at the individual level, New approaches to distribution of health products and services.
Technology.
We are offering a unique combination of content and online services for the users. our content is prepared to meet the users need and to enhance their level of knowledge about food and exercises. Our online experts will provide one to one help and advises to the users.
And we are leveraging our content to any new technology/devices
Arab online general users with age of 20-60
We reach to our customers through social media channels and online, We have a huge presence on facebook with more than 7 millions fan and we are focusing all our marketing effort on social media
We are focusing on the following major activities:
Develop the Health content, Digital publications and Mobile app.
Develop the platform and leverage the service of one to one consultancy
Fundraising
The main challenge is to cope with the technology changes and be ready for any new technology to use and adopt to our online services
Produce enough content for the users and keep tracking with the new health information from international resources.
Also the main players have a traditional oriented approaches in tackling health problems, and it is not easy to shit their approached to be online and virtually.
We are focusing our efforts to reach to one million visitors monthly by offering a unique content related to the daily issues of wellness. providing support to the people who are struggling to the maintain an healthy lifestyle.
New customer group(s).
We are the first established website for wellness with a huge base of users and fans, we have tested several business model and have developed several products, some are total failure and some are excellent. we know the market, and we know how to cater for the market need
We are looking to reach to one million visit monthly the site with a content consumption rate of 10 minutes /visit
, RD, Riyadh
Nothing implemented yet.
Yes. It can applies in any region. we just need to build another version localized for any specific region.
Providing a cost effective access to nutritionist and dietitians for a total of 75million Arabic users online.
Provide a library of 10k articles and 500 videos about wellness and healthy lifestyle information
Ads revenue around $100k yearly.
100%
0%
Friends and family, Individuals, Patients.
nothing implemented
Foundations, Private businesses, Regional government.
Nothing implemenetd yet
Private businesses, Regional government.
Selling an Ad space on the site
Offering an online consultancy service where the expert get 50% of the fees and the company get another 50%
Selling ebook
0%
Single strategy.
No philanthropic approach
We have two revenue income to sustain the project, current Ads revenue and
cross selling the team experience and knowledge to the customers. By offering a social media marketing services in the local market. this service generate a good revenue for the company and from this revenue we are able to sustain the projects
Operating 1-5 years
3eesho.com was semi finalist in 2009 in MIT Arab business plan competition
3eesho.com was on the Arabnet Startup Demo on 2010
Reach is a winner of Arabia500 for 2011 and 2012 as start up to watch