Explain what the "innovation" is about, e.g., is it the idea and/or the model you use to accomplish the idea, or your understanding of the target population, etc.?
Innovation lies in understanding the needs of the target population as well as in taking advantage of current health care changes happening in India. Since more than 60% of Indian population is living in villages, they cannot access medical facilities. Bringing mobile MRI (a van that has Magnetic Resonance Imaging technology) to them would solve their problem to reach medical facilities, Taking into account that new goverment sponsored health insurance is introduced, mobile MRI is a timely social business to start. This would improve health care in remote places in India and at the same time create total available market equal to 2.4 bn SEK (reimbursement for one scan equals 400SEK).
Describe how your innovation model is distinct from any other organization in your field?
Currently existing organizations in the field that provide MRI procedure are private and public hospitals in district capitals. However, people need to travel to the district capitals and spend the whole day in a queues. Some people cannot afford this travelling costs while the costs of scanning are covered by the state. Thus, mobile MRI would eliminate travelling expense for people while getting revenues from goverment. This would be cost efficient and tailor made solutions to villages (population in Indian villages counts in millions).
What type of operating environment and internal organizational factors make your innovation successful?
My unique background and network in the field in India will be key to successful implementation. I have been studying biomedicin in India and medical imaging in Sweden as well as working in this field in India. I have installed ECG technology into primary health care center. The technology was purchased by district medical officer who are responsible for purchasing.
How do you make sure you constantly innovate in light of (potential) external challenges, or your growth plan?
Access Bridge has a potential to grow in terms of products and regions covered. When it comes to the product expansion, additional services to the mobile van could be added such as preventice medicine. When it comes to gegraphical expansion more middle and low income countries with reimbursement systems in place could be covered like Thailand.