Organization type: 
for profit
< $1,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Access Bridge - providing appropriate solution for accessible health care wherever you are!

About Project

Problem: What problem is this project trying to address?

In India not everyone can afford access to medical facilities. However, since goverment is reimbursing costs of detection, mobile MRI van is appropriate solution which would eliminate problem for rural population to travel to district capitals.

Solution: What is the proposed solution? Please be specific!

Access Bridge would operate vans that have MRI technology built-in. The van could reach remote areas (600 mln people are living in villages) that do not have medical facilities. People could undergo MRI procedure for free since goverment sponsored insurance is in place. The scan would be sent to radiologist in one of the medical centers who would analyse and sent back the results. Access Bridge would get reimbursement from the goverment 400SEK for each scan.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Appropriate solutions for accessable healthcare wherever you are

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.


Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The state has Short-term growth prospective. Covering the state of Uttar Pradesh within 2013. The state has 1,4mln rural population. Our goal is to do 10 scans a day in the last 3 month of 2013.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

Indirect competitors are hospitals that have MRI. However, rural population cannot afford to reach those hospitals.

Founding Story

Since more than 60% of Indian population lives in villages, they don't have access to adequate healthcare facilities. The idea is to bring technology to those people instead of people to technology. Due to newly introduced government sponsored health insurance scheme, it's a good time both to help socially disadvantaged and make an investment in this field.
Organization Name


About You
About You
First Name


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Explain what the "innovation" is about, e.g., is it the idea and/or the model you use to accomplish the idea, or your understanding of the target population, etc.?

Innovation lies in understanding the needs of the target population as well as in taking advantage of current health care changes happening in India. Since more than 60% of Indian population is living in villages, they cannot access medical facilities. Bringing mobile MRI (a van that has Magnetic Resonance Imaging technology) to them would solve their problem to reach medical facilities, Taking into account that new goverment sponsored health insurance is introduced, mobile MRI is a timely social business to start. This would improve health care in remote places in India and at the same time create total available market equal to 2.4 bn SEK (reimbursement for one scan equals 400SEK).

Describe how your innovation model is distinct from any other organization in your field?

Currently existing organizations in the field that provide MRI procedure are private and public hospitals in district capitals. However, people need to travel to the district capitals and spend the whole day in a queues. Some people cannot afford this travelling costs while the costs of scanning are covered by the state. Thus, mobile MRI would eliminate travelling expense for people while getting revenues from goverment. This would be cost efficient and tailor made solutions to villages (population in Indian villages counts in millions).

What type of operating environment and internal organizational factors make your innovation successful?

My unique background and network in the field in India will be key to successful implementation. I have been studying biomedicin in India and medical imaging in Sweden as well as working in this field in India. I have installed ECG technology into primary health care center. The technology was purchased by district medical officer who are responsible for purchasing.

How do you make sure you constantly innovate in light of (potential) external challenges, or your growth plan?

Access Bridge has a potential to grow in terms of products and regions covered. When it comes to the product expansion, additional services to the mobile van could be added such as preventice medicine. When it comes to gegraphical expansion more middle and low income countries with reimbursement systems in place could be covered like Thailand.

Organization Country

, ST

Business Model
The systemic challenge you are trying to overcome (select one)

Bring accessible healthcare to communities in emerging markets

Health area (target market) where the need is [select only one]

Other specialty care

Categories along the health continuum you are covering [select all that apply]


Stage that best applies to your solution [select only one]

Idea (poised to launch)

Core strategies of your business model [select all that apply]

New approaches to distribution of health products and services.

If other, specify here:
Most relevant tools you are using to implement the strategies outlined above [select only two]

Technology, Consultation.

If other, specify here:
What is your value proposition?

Accessible healthcare to rural population, no queues.

Who is your customer(s)?

Rural Indian population, i.e. 60% of Indian population.

What approaches to you use to reach your customers?

Currently in India Health Camps are organised, i.e. doctors are sent to the villages to assess the health because people are not coming. Currently if these doctors subscribe MRI, patients do not neccessarily travel to district capitals to do it. We will learn rural population that needs MRI from these Health Camp doctors and come to do the procedure.

What are your primary activities?

I am making a research about health care in India.

What other challenges - individual, organizational, or environmental – are you currently facing or might hinder future success of your business, and how do you plan to overcome those?

Funding to buy mobile MRI van to launch a pivot study in one state.

Briefly describe your growth strategy going forward

Start with one state in India
Add product scope offered in the mobile MRI van
Expand in India
Expand to other middle and low income countries with reimbursement systems

What dimensions for growth are you currently targeting for your innovation [select all that apply]

New regions(s), New market(s)/country(ies).

What makes your business "ready" for growth?

I have relevent expertise and networks in the field. India is experiencing disruptive change in the health care system. Goverment sponsored insurance enables from the point of cost persective to launch health care services to the poorest part of the population.

What are your key growth objectives?

Cover the state of Uttarpradesh by the end of 2013

Organization's Country of Operation

, UP

Social Impact
What methods for quantification of social impact are you applying (if at all)?
Could your solution work in other geographies or regions? If so, where?

Yes, in middle and low income countries with reimbursement systems, e.g. Thailand, Malaysia, Brasil, Indonasia, etc.

What is your projected impact over the next 1-3 years?

600mln people in rural areas will have access to medical care.

Elaborate on your current financing strategy

We are looking for 140 000 USD from venture capital as an initial funding.

Share of revenue generation in total income of organization (in percent)

100% from reimbursement from goverment for MRI scans

Direct sales to patients or other beneficiaries (in percent)
Of the possible sources of these sales listed below, check all that apply to your current strategy

Other beneficiaries.

Licensing fees, e.g., for technology/franchise model (in percent)
Of the possible sources of these licensing opportunities listed below, check all that apply to your current strategy

Service contract with organizations, e.g., government, NGOs (in percent)


Of the possible sources of the service contracts listed below, check all that apply to your current strategy

Regional government, National government, Others.

Explain your revenue generation strategy in more detail

State or national goverment would reimburse patients who has done MRI scan. In order to get the contracts faster we could approach hospitals that already have contracts with goverments and be subcontractor.

Share of philanthropy in total income of organization (in percent)
Philanthrophy strategies you are using

Explain your philanthropic approach in more detail
Expand on your selections; explain how you will sustain funding over the next 1-3 years.
Years in Operation

Idea phase

Has the organization received awards or honors? Please tell us about them