Explain what the "innovation" is about, e.g., is it the idea and/or the model you use to accomplish the idea, or your understanding of the target population, etc.?
The world population is rapidly ageing. Between 2000 and 2050, the proportion of the world's population over 60 years will double from about 11% to 22%. The absolute number of people aged 60 years and over is expected to increase from 605 million to 2 billion over the same period.
Alertfy is a ONE button alert alarm system that is a wireless, plug & play alert alarm panic button for use within the house/home. Enhancing the integration and living between generations and caregiver thus ensuring a peace of mind.
Comprising of a receiver (Light/Sound Alert) and a Battery free button, using energy harvesting technology. Imagine this, when you need help/assistance, you run out of battery? or there is a battery leak?
Describe how your innovation model is distinct from any other organization in your field?
There are a number of competitors in the market with the following disadvantages: Cost
• Expensive solutions ($300-500)
• Subscription services
• Must recharged battery
Our value is a perfect balance of cost vs. practicality.
What type of operating environment and internal organizational factors make your innovation successful?
Message & Brand Strategy:
- To develop a product diffraction & value message/plan for greater impact as the solution is simple but there is practical needs for it.
How do you make sure you constantly innovate in light of (potential) external challenges, or your growth plan?
We have taken a very systematic approach towards the product development, we have a competent team of engineers to help us innovate and a strong community manager always seeking feedback.
Our growth plans include global distribution channels and product enhancements to include other features when have been started.