Alertfy - ONE Button Alert Alarm System

Alertfy - ONE Button Alert Alarm System

SingaporeSingapore
Year Founded:
2011
Organization type: 
hybrid
Project Stage:
Start-Up
Budget: 
$50,000 - $100,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Alertfy is a ONE button alert alarm system that is a wireless, plug & play alert alarm panic button for use within the house/home. Enhancing the integration and living between generations and caregiver thus ensuring a peace of mind.

About Project

Problem: What problem is this project trying to address?

SINGAPORE may suffer the most among Asian economies from an ageing population, with the average growth in economic output falling more than 40 per cent over the next 25 years. The Republic is set to be the world's third- fastest ageing nation, as the proportion of those aged 65 and above will double to 20 per cent in 2020. Caregivers/family members can proceed to do daily chores and spend time doing their personal thing, while the person needing assistive care or elderly can get assistance by pressing the button when needed. Enhancing the integration and living between generations and caregiver thus ensuring a peace of mind.

Solution: What is the proposed solution? Please be specific!

Alertfy is a ONE button alert alarm system that is a wireless, plug & play alert alarm panic button for use within the house/home. Enhancing the integration and living between generations and caregiver thus ensuring a peace of mind. Comprising of a receiver (Light/Sound Alert) and a Battery free button, using energy harvesting technology. Imagine this, when you need help/assistance, you run out of battery? or there is a battery leak? Caregivers/family members can proceed to do daily chores and spend time doing their personal thing, while the person needing assistive care or elderly can get assistance by pressing the button when needed.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

We want to become a leader in consumer applications for the Sliver market. The following are our top priorities for 2013 - Selection of a manufacturer - Distribution channels - Goto Market The business model is direct sales. Based on current manufacturing cost, we plan to sell the devices below $50, with a base cost price at $20 for 8000 units. Our value is the long term cost savings and the promotion of intergrated care.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Very good feedback, cost effective and practical. https://www.youtube.com/watch?v=NZT2D8rbSd8
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

The following are our milestones: - Secure Funding - Selection of a manufacturer - Distribution channels - Goto Local Market (V1) - Goto Overseas Market (V1) - Improvement (GSM/GPRS) - Goto Local Market (V2) - Goto Overseas Market (V2)

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There are a number of competitors in the market with the following disadvantages: Cost • Expensive solutions ($300-500) • Subscription services Practicality • Must recharged battery Design • Ugly Our value is a perfect balance of cost vs. practicality.
Team

Founding Story

My dad got a stroke not long ago, my mum had to take care of him and the household, there was no solutions to help us. Also the world population is rapidly ageing, the proportion of the world's population over 60 years will double from about 11% to 22%. A call for assistive technology.
Organization Name

Safety Empowers

About You
About You
First Name

James

Last Name

Pinto

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Innovation
Explain what the "innovation" is about, e.g., is it the idea and/or the model you use to accomplish the idea, or your understanding of the target population, etc.?

The world population is rapidly ageing. Between 2000 and 2050, the proportion of the world's population over 60 years will double from about 11% to 22%. The absolute number of people aged 60 years and over is expected to increase from 605 million to 2 billion over the same period.

Alertfy is a ONE button alert alarm system that is a wireless, plug & play alert alarm panic button for use within the house/home. Enhancing the integration and living between generations and caregiver thus ensuring a peace of mind.

Comprising of a receiver (Light/Sound Alert) and a Battery free button, using energy harvesting technology. Imagine this, when you need help/assistance, you run out of battery? or there is a battery leak?

Describe how your innovation model is distinct from any other organization in your field?

There are a number of competitors in the market with the following disadvantages: Cost
• Expensive solutions ($300-500)
• Subscription services

Practicality
• Must recharged battery

Our value is a perfect balance of cost vs. practicality.

What type of operating environment and internal organizational factors make your innovation successful?

Message & Brand Strategy:
- To develop a product diffraction & value message/plan for greater impact as the solution is simple but there is practical needs for it.

How do you make sure you constantly innovate in light of (potential) external challenges, or your growth plan?

We have taken a very systematic approach towards the product development, we have a competent team of engineers to help us innovate and a strong community manager always seeking feedback.

Our growth plans include global distribution channels and product enhancements to include other features when have been started.

Organization Country
Business Model
The systemic challenge you are trying to overcome (select one)

Realign the incentives in the public healthcare system in mature markets, or

Health area (target market) where the need is [select only one]

Other specialty care

Categories along the health continuum you are covering [select all that apply]

Long-term care, Social integration.

Stage that best applies to your solution [select only one]

Start-up and growth (pilot is successful and starting to expand)

Core strategies of your business model [select all that apply]

Patient-centered design.

If other, specify here:
Most relevant tools you are using to implement the strategies outlined above [select only two]

Technology.

If other, specify here:
What is your value proposition?

Our value is the long term cost savings and the promotion of intergrated care. The 3 key benefits:
• Maintenance free
• Longer Lifespan
• Feel safe and secure

Who is your customer(s)?

Our customers:
- Caregivers
- Family members
- Hospitals/Community groups (Package as a caregiver assistance package after discharged)

What approaches to you use to reach your customers?

We leveraging on the following methods:
- Distribution partners
- In-house Marketing/Sales
- Community Events
- Government based programmes

What are your primary activities?

Technology development, sales and marketing.

What other challenges - individual, organizational, or environmental – are you currently facing or might hinder future success of your business, and how do you plan to overcome those?

Message & Brand Strategy, to develop a product differentiation & value message/plan for greater impact as the solution is simple but there is practical needs for it.
We value our realationship with the following partners:
- Manufacturing partners , costing and to market plans
- Educational Providers (Nanyang Polytechnic ), electronics and incubation

Briefly describe your growth strategy going forward

We are also seeking funding to support the manufacturing, which is the main expenses. The following are our top priorities for 2013.

- Selection of a manufacturer
- Distribution channels
- Goto Market

We have also invested into the future with our product lifecycle planning,

What dimensions for growth are you currently targeting for your innovation [select all that apply]

New customer group(s), New market(s)/country(ies).

What makes your business "ready" for growth?

Yet to launch, Singapre will be our home base, within the next 6 months, we will also be looking at internation distrubution networks.

What are your key growth objectives?

We want to become a leader in consumer applications/innovations for the Sliver market.

Organization's Country of Operation
Social Impact
What methods for quantification of social impact are you applying (if at all)?

Alertfy is a ONE button alert alarm system that is a wireless, plug & play alert alarm panic button for use within the house/home. Enhancing the integration and living between generations and caregiver thus ensuring a peace of mind.

Could your solution work in other geographies or regions? If so, where?

Anywhere with a power socket, 110V-240V.

What is your projected impact over the next 1-3 years?

Enhancing the integration and living between generations and caregiver thus ensuring a peace of mind.

Sustainability
Elaborate on your current financing strategy

$50,000 secured via funders.
Seeking another $50,000. To offset initial production cost of 4000 pcs at $80,000.

Share of revenue generation in total income of organization (in percent)

60

Direct sales to patients or other beneficiaries (in percent)

40

Of the possible sources of these sales listed below, check all that apply to your current strategy

Individuals, Patients, Caregivers, Private businesses, Other beneficiaries.

Licensing fees, e.g., for technology/franchise model (in percent)

0

Of the possible sources of these licensing opportunities listed below, check all that apply to your current strategy

Service contract with organizations, e.g., government, NGOs (in percent)

0

Of the possible sources of the service contracts listed below, check all that apply to your current strategy

Explain your revenue generation strategy in more detail

The business model is direct sales. Based on current manufacturing cost, we plan to sell the devices below $50, with a base cost price at $20 for 4000 units.

Share of philanthropy in total income of organization (in percent)
Philanthrophy strategies you are using

Explain your philanthropic approach in more detail
Expand on your selections; explain how you will sustain funding over the next 1-3 years.
Years in Operation

Operating for less than a year

Has the organization received awards or honors? Please tell us about them

Comments

James Pinto's picture

Does your community need a solution like this?

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