Explain what the "innovation" is about, e.g., is it the idea and/or the model you use to accomplish the idea, or your understanding of the target population, etc.?
The AniMedes-App for mobile devices replaces outdated paper based informed consent methods by using short 3D-Animation movies. Our movies explain interventional procedures in a schematic and easily understandable way, but they are medically correct and detailed. The movies and the corresponding app are available in different languages, thus giving doctors the security that their patients really understand the procedure, even if they speak another language.
The additional utilization of a short animated film can facilitate informed consent explanations, save time and induce a clearer understanding of medical procedures with health care amateurs. This is key to patients coping with their sickness and their compliance with their chosen treatment options. The utilization of digital informed consent software can and facilitate talks between doctors and patients the overall administrative process and provide additional legal security for all participants.
Our app can completely replace the paper based informed consent in hospitals, while providing more security and information, saving time and resources. This is why AniMedes also features questionnaires about possible risks and the patient's own questions. However, the app was neither designed to replace the direct conversation between doctors and patients, nor is this a desirable effect anytime in the future. The integrated, digital approach of AniMedes uses the latest trends from tablet technologies and informational media to ensure an innovative, unprecedented product for healthcare purposes.
Describe how your innovation model is distinct from any other organization in your field?
The specialty of AniMedes is the focus we put on 3D-animations as an information source. AniMedical is an animation studio that focuses on medical content. While others also have that focus, the majority of patient education media is produced by conservative print publishers. Animation studios mostly work as subcontractors, with focus on doctor-centered solutions, or they don’t specialize in medicine at all. Looking at existing patient education software, most solutions are digital versions of the paper based forms that allow for no innovative, user-friendly interaction. The possibilities of modern touchpad technologies are simply omitted and ignored. AniMedes is the first app to combine validated 3D-movies with interactive questionnaires on tablet computers for both, doctors and patients.
What type of operating environment and internal organizational factors make your innovation successful?
AniMedical and teamworx media management run the AniMedes project together, each providing their unique networks and skills of marketing, media, animation and software development. Our combination of designers, programmers, marketing specialists, and a large advisory group of doctors form a highly flexible network of skillful employees and external specialists. This allows us to develop the app fast and highly adapted to respective workloads. We keep close contact with universities to recruit well trained specialists early on. All media is created with doctors and major hospital care providers. AniMedes is getting certified, tested and cleared for hospital use, so doctors can rely on security and legal validation of any information that the app delivers to their patients.
How do you make sure you constantly innovate in light of (potential) external challenges, or your growth plan?
Since AniMedes is an app on digital devices, it is subject to constant change. This means that it is of the utmost importance to always keep the product up to date and fresh, not least because the medical data needs to be accurate at all times. AniMedes is updated continually in constant collaboration with leading medical experts and according to medical guidelines.
Furthermore, the included movies and 3D-animations as well as text contents of the app are being varied to customary standards and legal requirements of each clinic or country the app is sold to. To keep the product at the cutting edge of innovation, the company will be present with branch offices at innovation/university hotspots in Austria and Germany.