Explain what the "innovation" is about, e.g., is it the idea and/or the model you use to accomplish the idea, or your understanding of the target population, etc.?
First of all, this project was born from a great opportunity: an extended loan by Boehringer Ingelheim of a plot of land.
We believe in the value of cooperation and synergies that can be realized from the encounter between profit and non-profit, aims to promote the production of quality food, offering more opportunities for health and supporting, through the Cooperative Domdoca type "B" the most disadvantaged social groups.
The project idea is also born from the collaboration of the Cooperative Domdoca with the project "Feeding Milan, energies for Change" Slow Food Italy.
Slow Food is a global organization founded in 1989 to counter the rise of fast food and fast life, the disappearance of local food traditions and people’s dwindling interest in the food they eat.
The innovation of this project is about a double crossing purpose: from one side the involvment of disadvantaged people in creating "health", preventing the disease starting from food: good for citizens and good for environment.
From an other side engage the population in creating a system of services to redefine the features of metropolitan area of South Milan as a pilot laboratory of sustainable, ethic and innovative food producing.
In summary, the project will create new opportunities for citizens of direct exchange with the South Milan Agricultural Park and its resources, in order to realize a repeatable model of excellence.
Describe how your innovation model is distinct from any other organization in your field?
A key aspect of the development of the project is the inclusion and participation of the population in the entire production process, to self pick-up in the field of products that people can recognize as healthy and sustainable.
The project would also achieve its social goals through productive activities, mainly in the production and processing of agricultural products, by integrating work of socially disadvantaged people, in not less than 30% of workers.
What type of operating environment and internal organizational factors make your innovation successful?
Features such as mutuality, solidarity, democracy, the commitment, the balance of responsibilities and roles, community spirit, the link with the territory, a balanced relationship with the state and public institutions.
The project would demonstrate how the inclusion and recovery work in social cooperative not only increase the social and psychological well-being of thousands of individuals and families but, far from being a cost to the community, provide significant savings of public resources already in short period.
How do you make sure you constantly innovate in light of (potential) external challenges, or your growth plan?
The innovation potential of the agricultural production system based on participation is in principle infinite, then the large size of the area allocated to the project, allows to expand the plantation, producing vegetables and fruits meeting the direct needs and demands of the population: this opportunity preserve all the project features of originality and participation.