Explain what the "innovation" is about, e.g., is it the idea and/or the model you use to accomplish the idea, or your understanding of the target population, etc.?
We are out of hospital healthcare service delivery channel. We want to be innovative on service design, development and delivery for the every aspect of life and its changing issues. There were no organization/institution service need of healthcare delivery in local market. We thought there has to be continuum of care before hospital and after hospital thats what health at home was conceived.
We do have healthcare provider who do home visits like nurses, doctors and physiotherapist. What we dint had was standardization of the service and delivery of it in understandable and ethical pattern. Service like health at home makes people to contact one organization and avail cradle to grave service at their comfort zone of home.
We restrict ourself to the strict boundary of ethical practice of evidence based and fully consented service delivery model. As of innovation we can proudly say we were first of its kind n this subcontinent born indigenously with local capacity and human resources and skill.
Describe how your innovation model is distinct from any other organization in your field?
We dint had any such organization in our local market even not in subcontinent when we decided to create such service. We feel at times unfortunate and unlucky as we didn't get to learn for others failure. At the same time we got that opportunity to showcase we can delivery what was thought unnecessary or not very appropriate by traditional practitioners or healthcare institutions like hospitals and polyclinics. we defied the stereotype and became friends of patient even out of conventional healthcare organizations and we were able to do it consistently and constructively for last three years and more.
We take care of people who are unable to come out of their bed right at their home with more compassion and care.
What type of operating environment and internal organizational factors make your innovation successful?
We are frugal and we think simple solution can be derived for complex issues like cancer care or palliative care. We make every one work for the shake of team and end delivery of care is managed by the care managers. We think in hierarchy and coordinating with the primary care provider will retain confidence of specialists on us and have organic relationship build up capacity. We dont encourage our employee at the end to do things which is not advised and take orders only advised it makes their service more professional and quality assured. We also make sure the service provider is qualified and have the knowledge of our operational model. This makes us easy to move as a team.
How do you make sure you constantly innovate in light of (potential) external challenges, or your growth plan?
We have already been able to create competition around us as there are some other small organizations starting up in home care front. We are simplifying our service and we are making our service more affordable. We are also making new innovative services available in different categories like we are creating nursing agency which is independent unit then we have coming up doctor on call service which is independent and so is physiotherapy and laboratory collection and reporting services. they all work in independent manner and health at home will be working for more complex cases and which needs more concentrated care and efforts.