Explain what the "innovation" is about, e.g., is it the idea and/or the model you use to accomplish the idea, or your understanding of the target population, etc.?
MobiStine is about developing a new interactive mobile solution for the Arab World (population: 380 M) Trusted healthcare applications (apps) for new parents in Arabic language. The apps will be fully talking and interactive with alerts, reminders, daily tips, daily exercise, nutrition guide, sexual guide, etc. We will include for the first time in the Arabic market, a new technology which is Human Sense Detection, to help the pregnant avoid doing any risky actions and help the doctor later to diagnostic her case in accurate way.
The apps will include GPS to locate the nearest medical clinic, pharmacy, targeted shopping centers related to pregnancy and baby stuff, etc. In addition, we will build Arabic language healthcare social network to act as support group for parents to share their experience. We will introduce for the first time, MobiCare, which is a rating system, where pregnant or new parents can write reviews and rate the service they got from the medical clinics and hence, we will change the world and change the culture as we will make medical clinics compete between each other to provide better healthcare services for new parents in specific and the community as a whole!.
Our apps will be of two models, paid apps and free apps to enable the maximum number of new parents use our apps and get benefited from.
We have partnership with leading medical and healthcare institutions.
In English, there are over 150 apps but in Arabic there are only 5 very simple & static apps! Arab new parents is our first segment, however, we will move to other languages later.
Describe how your innovation model is distinct from any other organization in your field?
Currently, MobiStine is first and only company in MENA specialized in developing Arabic language trusted healthcare apps on smartphone. We will also introduce for the first time in the Arabic market, human sense technology for pregnant to avoid doing any risky or unhealthily actions during their work or even while sleeping (gives immediate alerts). We will include GPS to locate the nearest medical clinic, doctors, pharmacy, etc. We will include also (through GPS) shopping centers related to pregnancy and baby stuff. Beside all, we will build dedicated healthcare social network (in Arabic) to act as support group.
In short, our solution will be a one-stop shop, everything related to new parents needs!
What type of operating environment and internal organizational factors make your innovation successful?
The new parents by nature are inexperienced couples and they lack trusted healthcare info related to their new lifestyle. Arab culture is different, the couples feel shy to talk or ask about pregnancy stuff, hence, the apps will be a great wizard for them.
We have a great Advisory Board of gynecologist, maternity hospitals, healthcare institutions, business and marketing stuff and others who will add a great value to the solutions we provide.
How do you make sure you constantly innovate in light of (potential) external challenges, or your growth plan?
The biggest problem in the Arab market is the huge shortage and lack of Arabic content on the web which equals to <3% only while Arabic is the 5th language on the internet.
We will have a continuous R&D team to keep updating our offering and adding new technology and features to make sure we are ahead of our competitors. Currently, we have over 25 Apps on iTunes, so we have a solid experience, we are pretty sure, we can be always better and ahead of others. We have plans for hundreds of features to include in our solutions even the English apps do not have such features. Our main assets are our great team who is working together hard and do believe we can do it.