Healthcare Apps for New Parents
- Family Planning
- Child care
- Health care
- Infant health
- Maternal health
- Early childhood development
- Sexuality
Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.
Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.
Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?
Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?
Founding Story
MobiStine
Husni
Abu Samrah
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MobiStine is about developing a new interactive mobile solution for the Arab World (population: 380 M) Trusted healthcare applications (apps) for new parents in Arabic language. The apps will be fully talking and interactive with alerts, reminders, daily tips, daily exercise, nutrition guide, sexual guide, etc. We will include for the first time in the Arabic market, a new technology which is Human Sense Detection, to help the pregnant avoid doing any risky actions and help the doctor later to diagnostic her case in accurate way.
The apps will include GPS to locate the nearest medical clinic, pharmacy, targeted shopping centers related to pregnancy and baby stuff, etc. In addition, we will build Arabic language healthcare social network to act as support group for parents to share their experience. We will introduce for the first time, MobiCare, which is a rating system, where pregnant or new parents can write reviews and rate the service they got from the medical clinics and hence, we will change the world and change the culture as we will make medical clinics compete between each other to provide better healthcare services for new parents in specific and the community as a whole!.
Our apps will be of two models, paid apps and free apps to enable the maximum number of new parents use our apps and get benefited from.
We have partnership with leading medical and healthcare institutions.
In English, there are over 150 apps but in Arabic there are only 5 very simple & static apps! Arab new parents is our first segment, however, we will move to other languages later.
Currently, MobiStine is first and only company in MENA specialized in developing Arabic language trusted healthcare apps on smartphone. We will also introduce for the first time in the Arabic market, human sense technology for pregnant to avoid doing any risky or unhealthily actions during their work or even while sleeping (gives immediate alerts). We will include GPS to locate the nearest medical clinic, doctors, pharmacy, etc. We will include also (through GPS) shopping centers related to pregnancy and baby stuff. Beside all, we will build dedicated healthcare social network (in Arabic) to act as support group.
In short, our solution will be a one-stop shop, everything related to new parents needs!
The new parents by nature are inexperienced couples and they lack trusted healthcare info related to their new lifestyle. Arab culture is different, the couples feel shy to talk or ask about pregnancy stuff, hence, the apps will be a great wizard for them.
We have a great Advisory Board of gynecologist, maternity hospitals, healthcare institutions, business and marketing stuff and others who will add a great value to the solutions we provide.
The biggest problem in the Arab market is the huge shortage and lack of Arabic content on the web which equals to <3% only while Arabic is the 5th language on the internet.
We will have a continuous R&D team to keep updating our offering and adding new technology and features to make sure we are ahead of our competitors. Currently, we have over 25 Apps on iTunes, so we have a solid experience, we are pretty sure, we can be always better and ahead of others. We have plans for hundreds of features to include in our solutions even the English apps do not have such features. Our main assets are our great team who is working together hard and do believe we can do it.
Bring accessible healthcare to communities in emerging markets
Maternal care
Prevention, Detection, Intervention, Follow-up, Long-term care, Social integration.
Start-up and growth (pilot is successful and starting to expand)
Approaches to behavioral change at the individual level, Redesign of the public healthcare system for more efficiency (in terms of processes, structure etc.), New/redefined roles for healthcare service provision, New approaches to distribution of health products and services, Unconventional partnerships (between traditional healthcare players and players outside healthcare), Other.
Building healthcar awarness for pregnant (women care) and child care
Technology, Education/training.
The big one is Arabic language over the English ones.
Existing Arab competitors currently address only one or 2 aspects of MobiStine value proposition. Competitors include: Few Arab individual developers, Health websites and very few smartphone apps.
We are the first company in MENA to be specialized in developing Trusted Arabic healthcare apps. We have an agreement with leading international medical associations, so data is trusted and accurate. Moreover, we will enjoy competition as we are sure we can always do it better and provide better services to our users.
Moreover, we are the only who will offer human sense detection to prevent pregnant from doing any risky actions while working or even sleeping.
- New parents, includes:
- Pregnant
- Husband.
- Adults.
- Medical clinics
- Pharmaceutical companies
- Shopping centers (who sell pregnant and baby stuff).
Our apps will be sold mainly through the online App stores and their 100s of distributor channels all over the world.
MobiStine Marketing Strategy will focus on and utilize the following tools to attract clients:
• Advertising campaigns and promotions (E-marketing campaigns using digital media and social networks like Facebook, Google ads and others for getting more downloads of our apps.
• Article writings in specialized and related journals, blogs, forums, LinkedIn targeted groups, etc.
• Partnership with Pharmaceutical companies and medical devices to have sponsorship ads.
• Partnership with hospital, medical clinics, medical laboratories and the like for ads sponsorship.
• Partnership with NGOs and other institutions that have same target market as ours (who focus on pregnant
- Develop and keep updating the smartphone Apps.
- Build the healthcare apps.
- GPS, adding and updating clinics, doctors, shops, etc.
- Marketing activities of our apps and solution
If the (few) Arabic healthcare websites or individuals decide to create a smartphone apps in Arabic for new parents, however, as we are currently the first and only company specialized in this, so first comer is first winner, also, it is not easy to establish partnerships with leading medical organizations to make the apps fully trusted and accredited. In addition, we have a solid advisory board with R&D to keep enhancing and creating more value and benefit to our users especially we have developed over 25 smartphone apps and so we learned a lot in terms of user experience and how to attract users. Our team believe we can always be better.
We will release free as & paid version of the smartphone app, to enable to maximum number of users to use our apps, once they use it, we are sure they will stick with us due to the value they get day by day. We will include ads in the free apps and so we get income from both revenue stream. We will have sponsorship ads as 3rd revenue stream where our ecosystem will be delighted to do ads with us
New customer group(s), New regions(s), New market(s)/country(ies).
70% or Arabs are young and our solutions is targeted to youth who are likely to have smartphones and they do lack the trusted healthcare info related to their new lifestyle including child care and how to plan for next baby which is a problem in the Arab world as they keep on having new baby one after the other. Moreover, mHealth is estimated to be $ 38.8 billion by 2016.
Partnership with big pharmaceutical companies and medical & healthcare organizations, NGOs who support healthcare issues in addition to governments who fund and support healthcare awareness.
We will do the smartphone on iOS (iPhone) and Android and later to other platforms (Blackberry, Nokia and Windows phone).
Through our healthcare social network, we will build a rating system where users will write reviews and rate the healthcare services they receive from medical clinics.
We will run periodic surveys to our users to hear their feedback, comments and impact so as to have a quantitative KPIs to keep enhancing. We do concentrate on the user experience and their valuable feedback to keep improving, we will make medical clinics compete between each other to provide better healthcare services to the new parents in specific and other patients and community as a whole.
Sure, we did a market research and decided to start with the new parents apps in Arabic market since it is a niche and untapped market as there are no similar apps exist. Once we are done with the Arabic segment (market) we will partner with local selected organization ((for culture issues)) to duplicate our solution in other languages and will start with the most needed and untapped countries/ market. So, we could have our apps localized into multiple languages including English, to make other nations benefited.
- Reduce the risky and unhealthy practices by pregnant women.
- Provide better healthcare services by medical centers.
- Create healthier families.
- Better baby care.
- Better pregnant and women care.
- Create a scientific and healthy culture for baby planning.
- Avoid disease or minimize their effects.
During the last 19 months, it has been self financed. Currently, we are talking with potential investors who showed interest to invest and partner with us to make this happen. We are exploring different options and once we decide and choose the right investor (who will provide added value service beside the money), we will start immediately.
On the WORST scenario, if we did not get investment, I will execute my crazy backup plan.. do you want to hear it? well, it is to sell my home, yes sell my home and I told my family once we succeeded (and we will), I will buy you a palace in stead of the flat. I know it is crazy but I will go for it as I do belief in it!!
98%
90%
Friends and family, Individuals, Patients, Caregivers, Private businesses.
0%
NGOs, Private businesses, Regional government, National government.
10%
Foundations, NGOs, Private businesses, Regional government, Others.
Our revenue generation will have the below main revenue streams:
1) Paid apps: the price for each app will range from $ 1-4).
2) Ads revenue from free apps: we integrate ads inside the app through leading international ad agencies and networks.
3) Revenue from sponsorships ads: from pharmaceutical companies, medical clinics, baby milk producers, baby stuff manufacturer.
4) Sales margin from shopping centers: sales that come through our apps and solutions to shopping centers that sell pregnant and baby stuff.
5) Healthcare outsourcing projects: for government, NGOs, companies who want to develop medical/ healthcare systems.
2%
Diversified strategy.
We got a grant of $ 5K in cache after winning with a business plan, other than that, we never had a cache money. However, we got some in-kind support it terms of training, consultation and alike.
We will have more investors to come in as we gave share and equity. However, we will need just one year (after the development) to get the breakeven point and later we will be having revenues which should cover the expenses and have enough net income.
But our door is always opened for investors and new ideas moving into new segment or localizing the apps into other language since it will cost us very little since the core data and technology already there.
Operating 1-5 years
Yes.
- Best Business Plan in Palestine by INTEL international.
- Grant from PICTI (Palestine ICT Incubator).
- Prize from First Hi Tech Hub- Palestine
- Among 3 winners at BiD Network, The Netherlands.
- Among top 5 paid medical apps.
- Among top 5 free lifestyle apps.