Online Health Platform

Online Health Platform

IStanbul, TurkeyIstanbul, Turkey
Year Founded:
2002
Organization type: 
nonprofit/ngo/citizen sector
Budget: 
< $1,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Our program "Online Health" aims at providing an online platform between young people and health sector actors. We want to provide young people a space where they can ask questions related to health and get answers from specialists. Also we want to create an area for youngsters where they can bring to life their projects about health and search for financing.

About Project

Problem: What problem is this project trying to address?

In our organization, we are organizing peer to peer health literacy trainings to young people (university and high school students) all over Turkey. We observed that young people have no chance to reach information related to health issues. On the other hand information and services available are not youth friendly and do not cover topics requested by young people. The website and the network will aim at providing these informations.

Solution: What is the proposed solution? Please be specific!

The website will be designed for young people.There will be a part where visitors can ask any question about health. Doctors and peer to peer health literacy trainers will answer their question via website.Their answers will be youth friendly and will seek to inform and orient them to the relevant health area. Also news,informations about different health compaigns and experts' presentations like short video,presentation,will be posted.Especially topics which are the most interesting and useful for young people will be explained by using various media tools.Training will be another services provided by the program.Existing peer trainers pool will be sustained and empowered to deliver health literacy trainings.Experts trainings will be developed and offered to adults for a remuneration.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Vision: Young people getting suitable and right knowledge in a field of health which results in healthier life and wellness of whole society.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Under Health Literacy Project we have delivered 141 trainings reaching 2600 youngsters all around Turkey. As a result of peer trainings, participants raised their awarness on health issues ang gained a knowledge that allows them to live their life in a healthier way.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

2 months to create the website, Facebook page and Twitter, basing them on the book created for trainers of our health literacy program. 6 months to expand the website, grow a public of followers, fundraise among health sector companies and NGOs, create a stable partnership with health experts. 1 year to see if the website is viable and can financially sustain itself and provide financial resources for health initiatives and projects submitted by young people as well as for training activities.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There is an UNFPA platform dedicated to young people, but it covers only reproductive health issues. There is Uzman Tv website about general health, but it's not dedicated to youngsters.
Team

Founding Story

In 2005,young volunteers in CVF/TOG came to us with a bunch of questions and issues concerning their health.They couldn't find the place to find true answers.Peer trainings were one of the suggestions they brought to talk.This was our "Aha!" moment when we realized youngsters can provide the trainings and informations in the field of health in the most effective way.
Organization Name

Toplum Gönüllüleri Vakfı (TOG) / Community Volunteers Foundation (CVF)

About You
About You
First Name

Duygu

Last Name

Güner

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Innovation
Explain what the "innovation" is about, e.g., is it the idea and/or the model you use to accomplish the idea, or your understanding of the target population, etc.?

The innovation is the creation of an interactive website where health professionals, relative NGOs, young people who had a formation about general health issues provide consultancy service to youth. In Turkey, young people constitutes 25% of whole population. This group is not provided with health education at schools and the health literacy among young people is low. At the same time, social media are very popular among young people and can be used in an effective way to raise awerness and provide information related to general health issues. Avalaible health services are not youth friendly, and young people have difficulties to reach health information. That's why, it is important to create a tool which encourage them to take care of their health, especially in reproductive health.
Created website will also provide a network of different stakeholders such as NGOs, health sector companies, internet press about health, health professionals and Ministery of Health and young people. Also, there will be a space dedicated to young people's ideas: they will be able to present their ideas and look for mentors and sponsors.

Describe how your innovation model is distinct from any other organization in your field?

Community Volunteer Foundation is a foundation that contributes to the personal development of young people through encouraging them to participate to the social responsibility projects as volunteers. Every year the Foundation supports the realization of over 980 projects and activities implemented by about 40,000 young people in over 120 university clubs. İn Turkey other NGOs working on health issues have limited access to young people, so when they want to reach youngsters we serve as contact point. With the help of youth friendly website, all these stakeholders will reach young people directly. There is no online platform that allows young people to match their projects ideas with mentors and sponsors.

What type of operating environment and internal organizational factors make your innovation successful?

Community Volunteers Foundation has been working last ten years engaging young people and helping them to develop social responsibility projects. Numerous volunteers working in the field, experience gained while implementing health literacy project and delivering trainings taught us what the young people' s needs are in the field of health. We are also knowledgeable and committed to working with young people. On the other hand, all health sector will have a chance to be an actor of this platform.

How do you make sure you constantly innovate in light of (potential) external challenges, or your growth plan?

CVF/TOG was founded by young people for young people. All activities, programs are developed in the answer to the young people needs.We are open to innovation and ready to adapt to changing demands, needs and other external factors. As young people will have a significant role in creating the content and activities, we think they will provide innovative solution and make the model attractive for this target group.

Organization Country

, IST, Istanbul

Business Model
The systemic challenge you are trying to overcome (select one)

Realign the incentives in the public healthcare system in mature markets, or

Health area (target market) where the need is [select only one]

Primary healthcare services

Categories along the health continuum you are covering [select all that apply]

Prevention, Social integration.

Stage that best applies to your solution [select only one]

Idea (poised to launch)

Core strategies of your business model [select all that apply]

Approaches to behavioral change at the individual level, Patient-centered design, New/redefined roles for healthcare service provision, Unconventional partnerships (between traditional healthcare players and players outside healthcare), Other.

If other, specify here:

alternative model for health education

Most relevant tools you are using to implement the strategies outlined above [select only two]

Technology, Education/training.

If other, specify here:
What is your value proposition?

Creation of youth friendly website abouth health will be attractive for health sector. Companies working in this sector will support the website. Income from advertisements and received donation will be collected in a money-box and the amount will be visible on website. Coordination and control of the website will be covered by received this money. Peer' trainings or seminars for adults will base on self-support system.

Who is your customer(s)?

There 2 main groups of customers. The first one is young people, who will be able to have trustable and easy to understand informations, and propose their ideas to interested partners. The second is health sectors companıes, that can reach a young public.

What approaches to you use to reach your customers?

The online strategy is: an easy to use and contiously updated website, integrated with a successfull Facebook page and Twitter account, all linked with CVF's website. Offline, we can use our network of volunteers.

What are your primary activities?

Our primary activities are to build a website, contact with stakeholders, provide truthfull informations to people who don't have access to them and help young people to bring their ideas to life.

What other challenges - individual, organizational, or environmental – are you currently facing or might hinder future success of your business, and how do you plan to overcome those?

To convince health sector companies to support us. The solution is to search other funders, like Ministry of Health, and national and international NGOs.

Briefly describe your growth strategy going forward

To reach the highest possible number of young people. To get more support to enrich the website.

What dimensions for growth are you currently targeting for your innovation [select all that apply]

New customer group(s).

What makes your business "ready" for growth?

A solid organization behind it. A big network of young volunteers all over Turkey. A long experience in conveying informations to a young public using social media.

What are your key growth objectives?

To reach the as many youngsters as possible.
To create a comprehensive data mine about health issues.

Organization's Country of Operation

, IST, IStanbul

Social Impact
What methods for quantification of social impact are you applying (if at all)?

We would like to develop evaluation and methods for quantification of social impact. The social impact of the website and trainings will be evaluated by the expert. The results will be published on the website showing the impact of all activities to the stakeholders and sponsors.

Could your solution work in other geographies or regions? If so, where?

Yes, our solution can be applied in other geographies and regions because it is universal model and serves as meeting point for young people and health sector.

What is your projected impact over the next 1-3 years?

In the fist 3 years, we are aiming at reaching 1000 young people with trainings. Moreover we are aiming at reaching 10.000 people via our website.

Sustainability
Elaborate on your current financing strategy

Donation income of TOG mainly comprises of monetary and in-kind donations made by individuals and institutions, conditional donations subject to TOG’s purposes, sponsorship incomes and income gained by the collaborations with the commercial firms. Until now health literacy program was financed from the grant received. Currently, we are working on developing sustainable financing strategy.

Share of revenue generation in total income of organization (in percent)

As CVF/TOG has not any revenue generating activities currently, we depend on private donation.

Direct sales to patients or other beneficiaries (in percent)

%70 of the revenue from trainings and advertisements

Of the possible sources of these sales listed below, check all that apply to your current strategy

Individuals, Patients, Private businesses, Other beneficiaries.

Licensing fees, e.g., for technology/franchise model (in percent)

5%

Of the possible sources of these licensing opportunities listed below, check all that apply to your current strategy

Private businesses.

Service contract with organizations, e.g., government, NGOs (in percent)

%25

Of the possible sources of the service contracts listed below, check all that apply to your current strategy

Foundations, NGOs, Private businesses, Regional government, National government.

Explain your revenue generation strategy in more detail

Our financial plan has different components:
-Revenue generated from website like advertisements and sales of training activities
-Donation from different stakeholders and organisations.

Share of philanthropy in total income of organization (in percent)

100%

Philanthrophy strategies you are using

Diversified strategy.

Explain your philanthropic approach in more detail

In accordance with the amendment made in the Community Volunteers Indenture by the decision of Board of Trustees dated May 4, 2005, it was decided that, maximum 1/3 (33%) of the annual income of the Foundation can be allocated and expended for the management and management support costs and investments for raising the capital reserves and foundation assets and remaining 2/3 (67%) of them for the realization of Foundation’s purposes and services. Within 2012, total income is amounting to TRY 8.588.745 (2011- TRY 6.486.622) (including interest income after deduction of transfers and funds were) corresponds to expenditures amounting to TRY 7.528.379 (2011- TRY 5.571.059 ).

Expand on your selections; explain how you will sustain funding over the next 1-3 years.

The first year of the project will be used to develop the website and revenue generating activities, advertisements, sales and trainings, later on incomes from these activities will sustain the financing of the website. At the same time fund raising activities will be carry on to provide further development of "Online Health" and to reach more young people with trainings.

Years in Operation

Operating for more than 5 years

Has the organization received awards or honors? Please tell us about them

19th Istanbul Technic University, Endustrial Engeneering Students' Sempozium: "Civil Society Organization of the Year Prize", 2012.
Turkish Corporate Social Responbility Association: Civil Society Transparency Prize, 2011.
TOG ATAK Youth in Social Sensitivity, Youth Studies Best Practices Prize, UNDP/BRITISH COUNCIL
Health Lİteracy, Social Responsibility Project Prize- Platin Magazines 2012