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Project Stage:
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

buy465 enables people aged 65 years plus to register with a cooperative that provides fuel, food and other needs at a reduced cost for all members.

About Project

Problem: What problem is this project trying to address?

This project aims to address the problem of relative poverty experienced by people over 65 years who rely on a pension/ welfare payment. An example of the problem is described in an examination of the issue of fuel poverty where the cost of fuel acts as a disincentive for older people to keep warm in winter or cool in summer. Additional costs associated with medicines, food, and other services can also have similar consequences for a person reliant on welfare or pension as the main source of income. Older people often need more fuel than a younger person due to reduced health and physiological condition that places additional costs than might normally be expected.

Solution: What is the proposed solution? Please be specific!

Cooperatives provide an opportunity through the economies of scale to leverage purchasing for the mutual benefit of all members. The website enables those over 65 years to become members of a cooperative aimed at reducing the cost of essential products and services. It is envisaged that through educational projects local 2nd and 3rd level schools and colleges can assist those people over 65 years, without access to computer technology, to sign up on the website. Voluntary and charitable groups such as Age Action Ireland or Help the Aged are ideal as the coordinating agency to manage the project at a local level. The project provides a Win, Win, Win solution for charities providing a service to the community, for the younger members of the community contacting older people in a helpful manner and for the older person themselves who benefits financially.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Pat is a 75 years old widower living in an isolated house in the west of Ireland. His wife died 4 years ago and he has been endeavouring to manage on his own with deteriorating health. He has been diagnosed with arthritis and a blood disorder and he has been advised by his doctor to keep his heating on day and night. He is required to keep to a specific diet and he has to pay for a carer to assist him. The additional costs associated with his current needs are too costly for him and he is considering Nursing Home care as an alternative. He has had a number of admissions to hospital in the last 2 months so he does not believe he will be able to live at home for much longer. The idea of leaving his home was making Pat depressed. However, yesterday 2 students, Mary and Joe, from the local college called to him and explained how a new group might help him to be able afford his additional heating, food and care costs. He registered with with assistance from Mary and Joe and will now be able to purchase the items at a considerably reduced cost. Pat understands that a local Age Action group has negotiated reduced prices with local companies for all those registered.
About You
About You
First Name


Last Name


Implementer(s) and cooperation partners

Gerry Monahan and Tara Munnelly


Informal group

Country where main implementer is located

, GW

How long has the main implementer been operating?

Less than a year

Please provide a short description of the main implementer.

Main implementers are currently employed as a medical social workers and work daily with people over 65 years of age admitted to hospital.
Both implementers have many years experience working with people over 65 years and have first hand knowledge and appreciation of the problems associated with poverty for those managing on welfare payments or pensions in the community.

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Cooperation partner

Please select

How does this cooperation partner support the initiative? What competencies and resources does this partner bring to the initiative?

cooperation partners for this project will be invited from Voluntary/ Charitable bodies, the local Social Service body, Schools and Colleges, to form a management development group to determine the operation of the project in the local area.

Cooperation partner

Please select

How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?
Cooperation partner

Please select

How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?
Cooperation partner

Please select

How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?
Problem and solution
Which of these fields of Active and Healthy Ageing are addressed by your initiative?

Independent living solutions, Social inclusion (intergenerational practice, work and volunteering), Age friendly buildings, environments, and communities.

If none of the above, answer here:

Improvement of personal financial circumstances

Please describe if and how your stakeholders (cooperation partners, funders, users, etc.) have been participating in defining the problem and developing the solution.

At this time the solution presented is in the early stages of development which will now require further development and negotiation with potential stakeholders.
The domain name is registred and will be provided free to the persons or groups using it for the purpose intended in the project description.

Has your solution been tested in trials, experimentations, or pilot projects? If yes, please describe the process and outcome.

In 2013 a group of hospital colleagues experimented with cooperative purchasing to buy heating oil. A reduction of 15% per person was achieved for a small pilot group. We believe that the reduction in cost will be improved when larger numbers of buyers are involved. The pilot project experiment used competitive tendering to achieve the best value and the successful company was happy to achieve a large order. This represented good value for the company as their were no costs to them for marketing or selling costs to the individuals involved. Each group member paid the oil company on delivery for the oil purchased and so the contract between the customer and supplier was maintained.

How long has your solution been in operation?

for less than a year

Please select the relationship between your solution and related solutions currently established in our society. Is your solution…

independent (your solution is approaching a problem that has not been approached before)

What barriers might hinder the success of your initiative? How do you plan to overcome them?

Voluntary and Charity groups can have problems associated with negotiating reduced price with private companies on behalf of others. In this situation, an independent voluntary or charity group might need to form to manage and coordinate the project at a local level. It is possible that significant savings might enable a voluntary group to employ a project manager and still achieve a reduction in costs for members. In this case a cost benefit analysis will need to be undertaken to ensure value is maintained for the membership.

Organization and funding
Regularly paid employees


External advisers and experts

Yet to be developed

Others (please specify)

Yet to be developed

What are the specific professional backgrounds and competencies your team brings to the initiative?

Medical Social Workers working with older people and in the area of Mental Health and Mental Illness for 30 years. Academic qualifications : Masters Degree in Strategic Management and Social Work.

Please describe your management or coordination structure in the initiative.

It is envisaged that the management group for this project will come from within existing voluntary or charitable groups associated with older people. The project management structure will need to include local school and college coordinators and representatives from the local health and social service committee in addition to representatives of people over 65 years living in the local community.

Please provide the total yearly budget in Euro that your initiative spends on implementing the solution.

Funding needs dependent on cost benefit analysis.

National public funding


European Union public funding


Economic return from own products/services

likely to be 100%

Foundations and philanthropy capital


Single donations from private individuals


Donations from private companies


Crowdfunding platforms


Participation fees


Other (please specify)


Target group, scale and impact
Which target group(s) do you want to reach with your solution?

Initially people over 65 years wishing to remain within their own community and homes.
Further development of the purchasing platform can be applied to additional groups, in particular, those diagnosed with a mental illness, intellectual disability or physical disability living in independent, family or group home settings.

Please estimate the number of persons within your target group (users, clients, etc.) that you currently reach directly with your solution.

project not yet operational

In which local/regional/national area(s) is the solution currently implemented?

it is envisaged that the project will develop nationally by application in every local city or area.

What is the impact on your target group (users, clients) you want to generate?

To achieve at least 15% saving for each member in the cost of fuel and other goods and services.
To involve students in local projects aimed at improving the lives of older community members by assisting them with the registration process and advising about the benefits and process of of cooperative purchasing.

What is the wider impact on society you want to generate?

An opportunity for local communities to merge private enterprise with a collective responsibility towards those less financially able to afford necessary goods and services. A means for charity and voluntary groups to make a significant difference with little or no cost to themselves. To improve the social inclusion of older people in the community. Encouraging positive connections between younger students and older members of the community for mutual understanding and benefit.

What are the impacts on your target group you already achieved?

Project in planning stages. Small Pilot Project outcome suggests potential future success.

How has the impact of your initiative been assessed?

Experience-based self-assessment (you assessed the impacts based on your experiences with the target group), Feedback-based self-assessment (you assessed the impacts based on feedback from the target group without using specific methods).

Public information and strategy
What information on your initiative is publicly available?

Please indicate webpage or contact for obtaining the respective information.
What are your milestones for further developing, implementing, and establishing your initiative in the next three years? Please describe 1-3 milestones.

If the project is successful in winning this competition, in year one, the prize money will be used to develop the idea into a pilot project in two locations. This will provide data for quantitative and qualitative analysis.
In year 1, a cost benefit analysis will also be undertaken to determine the potential value of employing local individual buyers for each local project. In year 2, with the benefit of data analysis from the pilot projects, the idea can be marketed to local charity/ voluntary groups and college representatives. Year 3 will see projects rolled out to other towns /areas.