Chelino - Standing up easily

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Chelino - Standing up easily

Vienna, Austria
Project Stage:
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Chelino is the first chair with a lifting device that enables sitting down and standing up without exertion and does not require any power supply.

About Project

Problem: What problem is this project trying to address?

One of the major problems people have to face when getting older is their increasing need of other people's help, thus loosing their independence. They may need the aid of family members and nurses in order to stand up, which in turn can cause a permanent overload for those lifting them up and result in chronic backache.

Solution: What is the proposed solution? Please be specific!

So far there only exist recliners with lifting device but no chairs for sitting at a table. Chelino is the first chair with an integrated standup-aid. By pressing the buttons on the armrests, the pneumatic lifting device inside the legs of the chair is activated. The user is lowered gently to the desired sitting position or lifted to get up easier. Chelino is equipped with automatic brakes. During the sitting-down and standing-up process the chair cannot be moved backward, which ensures stability and firmness. While sitting on lowered seating, the brakes are automatically released and the chair can be moved backwards. The mechanics are hidden inside the chair's legs. So the chair looks like a nice furniture and not like a medical device. The combination of functionality and design contributes to a comfortable living where harmony and joy can develop individually. Chelino was already honored by winning several innovations- and design awards for example the red dot 2012. Beside giving independence and comfort to many users, Chelino can also lower the costs for elderly care while improving the quality of life of disabled people and their nurses: A forward-looking approach to meet the challenges of the aging population.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

People who come in age try to stay as long as possible in their own houses. Having a beautiful chair that supports them in their mobility, makes life much easier. They can stand up independently, roll with the chair into another room or us it as a stool for cooking or ironing.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

There is an ejector seat that you can put on a normal chair. It has several disadvantages: - it is inefficient and not stable. - it can´t be fixed, so there is a risc to fall from the chair when you lean forward. - a normal chair has no casters, so you can´t sit to a table, as the lifting device makes it impossible to move while sitting on it. if the ejector seat is put on a chair with casters, the chair is moving too easily and there is a high risc of falling during the sitting down process. - the hightened sitting position is a sever problem for the blood circulation Ejector seats are no risc for the sucess of Chelino.
About You
About You
First Name


Last Name


Implementer(s) and cooperation partners

camarg OG


Private company

Country where main implementer is located

, WIE, Vienna

How long has the main implementer been operating?

1‐5 years

Please provide a short description of the main implementer.

camarg OG ist a startup, founded 2009 by two design students Martin Bliem and Christian Miletzky.
Their aim is to help elderie and handicaped persons by inventing innovative and beautiful products for everyday life.
With camarg they want to create a world in which things can be handled easily, where people can lean back without worrying and a feeling of freedom can unfold.

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Cooperation partner

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How does this cooperation partner support the initiative? What competencies and resources does this partner bring to the initiative?
Cooperation partner

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How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?
Cooperation partner

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How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?
Cooperation partner

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How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?
Problem and solution
Which of these fields of Active and Healthy Ageing are addressed by your initiative?

Assisted daily living, Independent living solutions.

If none of the above, answer here:
Please describe if and how your stakeholders (cooperation partners, funders, users, etc.) have been participating in defining the problem and developing the solution.

An elaborate business plan began as bachelor thesis with whom several prices at business plan competitions could be won. Together with a fellow designer an experimental model was built to test the basic function. The first chair still was no beauty, however, the idea of the standup aid could convince various national funding authorities. With this support prototyps were developed and 2012 the first chairs were sold. The biggest challenge the designers had to face during the development was to consider the physical limitation that you do not have as a young and healthy person and so could be overlooked easily. Furthermore a huge amount of creativity and notable mental work was required to combine necessary safety with an optical fine design.

Has your solution been tested in trials, experimentations, or pilot projects? If yes, please describe the process and outcome.

Chelino was checked by the independent inspecting authority TÜV. Several doctors, physiotherapist, self-help groups and retirement homes have testet and recommend Chelino.
So far 60 chairs have been sold.

How long has your solution been in operation?

for 1‐5 years

Please select the relationship between your solution and related solutions currently established in our society. Is your solution…

substitutive (your solutions is substituting existing solutions because they do not meet needs or solve the problem appropriately)

What barriers might hinder the success of your initiative? How do you plan to overcome them?

Big companies could try to copy Chelino. An already granted patent should prevent imitations.
The team of camarg has little experience in distribution. So camarg is looking for a cooperation with a bigger company or an investor who can provide knowledge that´s missing.

Organization and funding
Regularly paid employees
External advisers and experts


Others (please specify)
What are the specific professional backgrounds and competencies your team brings to the initiative?

The team consists of Martin Bliem and Christian Miletzky.
Martin Bliem studied engineering economics for 3 years and then switched to design and product management where he met Christian Miletzky. While Martin Bliem had his focus on marketing, Christian Miletzky had on design. After finishing studies, and working for a short periode for a startup and design companies, they founded camarg OG. With their company they won several awards and could gain a lot of experience in the market of elder care in the last 4 years.

Please describe your management or coordination structure in the initiative.

Martin Bliem is CEO. He is responsible for distribution, finance and product development.
Christian Miletzky is responsible for product development, purchase and production.

Please provide the total yearly budget in Euro that your initiative spends on implementing the solution.

The total yearly budget is about 80.000 Euros.

National public funding


European Union public funding


Economic return from own products/services


Foundations and philanthropy capital


Single donations from private individuals


Donations from private companies


Crowdfunding platforms


Participation fees


Other (please specify)


Target group, scale and impact
Which target group(s) do you want to reach with your solution?

Main B2C target groups are: elder persons, persons with illnesses such as parkinson, multiple sclerosis , rheumatism and neurological disorders. Also the kids of elder people play an important role, as Chelino is often sold as present for their parents.
Main B2C target groups are: retirement homes, rehabilitation center and hospitals.

Please estimate the number of persons within your target group (users, clients, etc.) that you currently reach directly with your solution.

There are millions who have problems to get up from their chair.

In which local/regional/national area(s) is the solution currently implemented?

Austria and Germany. Several Scandinavian companies are interested in our chair.

What is the impact on your target group (users, clients) you want to generate?

People should have their chance to be free and independent as long as possible. We want to provide those people with handicaps innovative and beatiful products, so that they can handle their every day with ease.

What is the wider impact on society you want to generate?

We face demogrphic changes and higher costs for elder care.
This is often seen as a problem for society. As a result elder people could feel unwanted.
We on the other side see it as a chance to make the last yeras of life desirable. Sooner or later all of us will be old and less independent. Its good to know that being old is no burden for society nor for oneself.

What are the impacts on your target group you already achieved?

There are already 60 elder and handicaped persons who us Chelino every day and are very satisfied.

How has the impact of your initiative been assessed?

Self-evaluation (you used qualitative and/or quantitative methods to assess impacts).

Public information and strategy
What information on your initiative is publicly available?

Mission and strategy, Organisational structure, Information on team members, Evaluation report, Working method and 'theory of change'.

Please indicate webpage or contact for obtaining the respective information.
What are your milestones for further developing, implementing, and establishing your initiative in the next three years? Please describe 1-3 milestones.

Just right now we develop a new model of Chelino that is much cheaper and has a variable weight adjustment. In end of summer 100 pieces will be produced. Distribution will be developed.
We are in talks with several investors. An investment is planed for this year.