Fit & Mobile 77+

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Fit & Mobile 77+

Austria
Project Stage:
Established
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

In order to improve fitness, vitality and the quality of life of elderly citizens, SeneCura developed a special mobility training program.

About Project

Problem: What problem is this project trying to address?

There are numerous factors that have led to SeneCura pioneering in the field of senior fitness: • There is a shift in the age pyramid in Austria and therefore a huge growth of elderly people living in the country. The so-called “Silver Surfers” or “Golden Agers” have new needs such as an increased focus on fitness and wellness. • In Austria, there have been no special offers regarding sports or fitness tailored to the needs of the ever growing number of senior citizens. SeneCura is a pioneer when it comes to alternative living models for the elderly and has recognized the trend towards fitness and wellness among older people. So in order to close the supply gap, SeneCura developed the project “Fit & Mobile 77+”. • Elderly people have a tendency to feeling lonely. This is why the program also focuses on social integration: Exercising together is fun and an ideal opportunity to get to know new people. • Many older people suffer from conditions that can be prevented by regular work-out. For example, muscle mass decreases as people age. The good news is that muscle mass can increase at any age in response to exercise. But due to a lack of senior-oriented mobility programs, the elderlies have barely had a possibility to do so.

Solution: What is the proposed solution? Please be specific!

The project “Fit & Mobile 77+” is a pilot project that is unique in Europe. In Austria, there have been no fitness or training programs systematically geared to the elderly. SeneCura offers special fitness devices for special needs: The new fitness devices have been developed in cooperation with the producer Proxomed and are specifically designed to meet senior’s needs. Because which elderly person is able to use a fitness device which is way too high or who wants to sit on a narrow bicycle saddle? With these new training devices, exercising is fun, it tones up the body in the long term, enhances mobility and gives the elderly secureness to manage everyday activities better. Even moderate exercise and physical activity can improve the health of people who are frail or who have diseases that accompany aging. The Paracelsus Medical University in Salzburg accompanies the fitness program scientifically and constantly evaluates improvements in physical health of participants. The training is always supervised by expert staff: Specially trained and coached senior fitness instructors listen and respond to every “athlete” and develop an individual exercising program that is perfectly tailored to his or her abilities and needs. Physical exercise is important at every age and stage in life – the main thing being that people feel taken good care of and comfortable. Thanks to “Fit & Mobile 77+” SeneCura residents enjoy movement and exercises designed to invigorate, strengthen, and relax. Along with the elderly, the SeneCura team finds a gentle way back into a more pleasant daily routine. In addition to the manifold fitness program, physiotherapy, occupational therapy and nutrition advice is offered to guarantee the well-being of SeneCura residents. The best thing about “Fit & Mobile 77+” is that elderly people over the age of 77 who live in the region may use the senior-oriented fitness rooms, too, for free.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

The first SeneCura home to be equipped with a senior fitness centre was the SeneCura Sozialzentrum Krems. It was also the first one to measure the huge impact the regular exercises had on its participants. One elderly lady in particular struck our attention. Due to a lack of physical activity, the SeneCura resident suffered from muscle weakness and a loss of balance. Therefore she felt insecure in her daily routine and was in a depressive mood. Furthermore, the state of her physical health forced her to abandon her favorite hobby: embroidery. After a few weeks of exercising under professional guidance, improvement could be seen on many levels: The regular exercises boosted energy, lifted up her mood and furthermore strengthened her wrist joint so that she was able to embroider again. In addition, she connected with many senior athletes from her hometown Krems who also use the fitness centre for free. The above-described SeneCura resident is only one example of many success stories. Numerous athletes – SeneCura residents and guests – have given positive feedback on how their lives have changed.
Sustainability

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

We warmly welcome any other solutions addressing the same problem as we are, but at the moment there are no „competing solutions“. We believe that mobility at high age is a key factor to a higher perceived quality of life and therefore we follow the maxim “the more the better”. SeneCura encourages other care homes in Austria to implement similar solutions and has always publicly disclosed its research in this field.
About You
About You
First Name

Rudolf

Last Name

Öhlinger

Implementer(s) and cooperation partners
Name

SeneCura

Type

Private company

Country where main implementer is located
How long has the main implementer been operating?

More than 5 years

Please provide a short description of the main implementer.

The SeneCura Group runs more than 80 health- and care facilities in Austria and Switzerland and is counted among market leaders for assisted living facilities in both countries. SeneCura pioneers nursing care and living forms for the elderly: SeneCura provides specialised dementia care units, coma-vigil- and hospice care, intensive care, rehabilitative transitional care after surgeries and hospital stay, neurorehabilitation and 24-hours-care at home. The wide range is rounded off by generation houses, apartments for assisted living and senior residences.

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Cooperation partner
Name

Paracelsus Medical University Salzburg

Type

University

How does this cooperation partner support the initiative? What competencies and resources does this partner bring to the initiative?

The Paracelsus Medical University in Salzburg accompanies the fitness program scientifically and constantly evaluates health improvements.

Cooperation partner
Name

Proxomed

Type

Private company

How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?

The fitness devices have been designed and developed by Proxomed.

Cooperation partner
Name
Type

Please select

Website
How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?
Cooperation partner
Name
Type

Please select

Website
How does this cooperation partner support the initiative? Which competencies and resources does this partner bring to the initiative?
Problem and solution
Which of these fields of Active and Healthy Ageing are addressed by your initiative?

Personalized health management, Prevention and early diagnosis of functional and cognitive decline, Assisted daily living, Independent living solutions, Age friendly buildings, environments, and communities.

If none of the above, answer here:
Please describe if and how your stakeholders (cooperation partners, funders, users, etc.) have been participating in defining the problem and developing the solution.

In this project, SeneCura collaborates closely with science and industry. The Paracelsus Medical University in Salzburg accompanies the fitness program scientifically and constantly evaluates health improvements. The fitness devices have been designed and developed by Proxomed. The project has been implemented with strong support of communities and federal government. In Krems (Lower Austria), for example, Deputy Mayor Wolfgang Derler officially opened the SeneCura fitness center for senior citizens and in Bludenz (Vorarlberg), SeneCura welcomed guest of honor Governor Dr. Herbert Sausgruber at the opening ceremony. In addition, well-known sports professionals have been committed to guarantee high quality: Mag. Gerd Habermüller, sports scientist and former “Olympionike” and Rudold Frint, fitness instructor at John Harris Wien and nutritional coach are managing the program.

Has your solution been tested in trials, experimentations, or pilot projects? If yes, please describe the process and outcome.

„Fit & Mobile 77+“ has been greeted with an enthusiastic response – among SeneCura residents as well as among the elderly citizens who may use the fitness centres for free. Starting with just one fitness centre in Krems, SeneCura now offers a broad network of fitness centres throughout most of their senior homes.

The on-going scientific evaluation conducted by the Paracelsus Medical University has detected several positive results:
• Improvement of mobility, especially regarding those body regions which cause problems such as the mobility of the hands.
• Increased muscle strength
• Improved physical coordination and body composition
• Positive mental changes: Residents tend to trust themselves more to do things and are braver to conduct everyday activities. Furthermore, the risk of falls and other accidents has decreased. The participants have fun, are able to socialize and therefore an increase in joie de vivre can be seen

How long has your solution been in operation?

for 1‐5 years

Please select the relationship between your solution and related solutions currently established in our society. Is your solution…

independent (your solution is approaching a problem that has not been approached before)

What barriers might hinder the success of your initiative? How do you plan to overcome them?

We did not encounter any barriers as our project has been greeted positively by all stakeholders.

Organization and funding
Regularly paid employees

app. 30

Volunteers

12

Trainees
External advisers and experts
Others (please specify)
What are the specific professional backgrounds and competencies your team brings to the initiative?

In this project, SeneCura collaborates closely with science and industry. The Paracelsus Medical University in Salzburg accompanies the fitness program scientifically and constantly evaluates health improvements. The fitness devices have been designed and developed by Proxomed. In addition, well-known sports professionals have been committed to guarantee high quality: Mag. Gerd Habermüller, sports scientist and former “Olympionike” and Rudold Frint, fitness instructor at John Harris Wien and nutritional coach are managing the program.

Please describe your management or coordination structure in the initiative.

The project has been developed by the SeneCura Group and initially established in one of the currently 63 nursing homes in Austria. After the pilot’s immediate success, the project has been duplicated at more than 10 sites and is now mandatory in every new site SeneCura develops. The management and organization lies with the directors of the relevant nursing homes.

Please provide the total yearly budget in Euro that your initiative spends on implementing the solution.

400.000

National public funding

%

European Union public funding

%

Economic return from own products/services

%

Foundations and philanthropy capital

%

Single donations from private individuals

%

Donations from private companies

%

Crowdfunding platforms

%

Participation fees

%

Other (please specify)

100 % privately funded by the SeneCura Group

Target group, scale and impact
Which target group(s) do you want to reach with your solution?

There are two target groups that are reached with “Fit & Mobile 77+”: First of all, clearly, the residents of the SeneCura nursing homes and caring units. They benefit directly from “Fit & Mobile 77+”: Medical check-ups, an individual exercising program, exercising under guidance of expert staff as well as occupational therapy, physiotherapy and nutrition advice. Secondly, SeneCura offers free use of the in-house fitness centres to senior citizens aged 77+ who live in the region of the respective nursing homes offering “Fit & Mobile 77”.

Please estimate the number of persons within your target group (users, clients, etc.) that you currently reach directly with your solution.

At the moment, more than 120 seniors living at SeneCura are using the programme, as well as app. 100 senior citizens living near

In which local/regional/national area(s) is the solution currently implemented?

By now: the sites in Pölfing-Brunn and Vasoldsberg in Styria, Krems and Ternitz in Lower Austria and Bludenz in Vorarlberg

What is the impact on your target group (users, clients) you want to generate?

We wanted to – and already have – generated impact both physically and mentally. Our aim is to help elderly people stay mobile, improve their quality of live and reduce the burden associated with declining health. Being physically active can help senior citizens stay strong and fit enough to keep doing the things they like as they get older. Making exercise and physical activity a regular part of their life can improve their health and help them maintain their independence as they age.

What is the wider impact on society you want to generate?

On a greater scale, we want to raise awareness on the importance of health and fitness especially for older people. One way to achieve this goal is to generate media coverage on this topic. We have already succeeded in this point, as we were able to generate about 35 newspaper articles. As elderly people from the region are welcome to use the senior fitness centres located in SeneCura homes for free, we generated word-of-mouth and have in some communities started a “fitness trend”.

What are the impacts on your target group you already achieved?

The senior-oriented fitness program is constantly evaluated – among others by the Paracelsus Medical University in Salzburg. Results include:

• Improvement of mobility, especially regarding those body regions which cause problems such as the mobility of the hands.
• Increased muscle strength
• Improved physical coordination and body composition
• Positive mental changes: Residents tend to trust themselves to do things more and are braver to conduct everyday activities. Furthermore, the risk of falls and other accidents has decreased.
• fun, socializing, increase in joie de vivre

How has the impact of your initiative been assessed?

Experience-based self-assessment (you assessed the impacts based on your experiences with the target group), Feedback-based self-assessment (you assessed the impacts based on feedback from the target group without using specific methods), External evaluation of impacts based on qualitative methods (interviews, focus groups, etc.), External evaluation of impacts based on quantitative methods (quantitative measurement of impact indicators).

Public information and strategy
What information on your initiative is publicly available?

Mission and strategy, Organisational structure, Evaluation report, Activity report.

Please indicate webpage or contact for obtaining the respective information.
What are your milestones for further developing, implementing, and establishing your initiative in the next three years? Please describe 1-3 milestones.

There are many new SeneCura care homes to be opened in the next few years. Our goal is to equip every new facility with a senior-oriented fitness centre and to implement “Fit & Mobile 77+” into every resident’s daily routine.

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